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MarketingProfs University: Modern Sales and Marketing Alignment

Mathew Sweezey
Jennifer Kelly
Thu, Apr 9, 2015, 12pm ET
90 minutes
This online marketing seminar received 4.5 star(s)

It's no secret that sales and marketing have been at odds for years. However, with the majority of the modern revenue cycle in the hands of marketing, it's more important than ever for both teams to work in concert—and technology is stepping in to help overcome some of the major hurdles.

In this PRO seminar, we'll discuss modern strategies and sales tools for aligning your marketing campaigns to support sales goals and show you how to identify sales-ready leads using behavioral scoring. You'll learn specific techniques to predict future lead handoffs, hold sales accountable for passed leads, and put safety nets in place to catch any that fall through the cracks.


Mathew Sweezey is the head of thought leadership for B2B marketing at He writes a column on marketing automation for ClickZ, and has written for Marketing Automation Times, Mashable, Demand Gen Report, Marketing Sherpa, and multiple blogs. Mathew is also the author of Marketing Automation For Dummies (Wiley, 2014).

Who Should Attend?

This seminar is best suited for sales and marketing professionals looking to collaborate more efficiently.

What Will You Learn?

At the end of this seminar, you'll be able to:

  • Use the modern tools required for sales and marketing alignment
  • Identify sales-ready leads based on behavioral scoring
  • Empower sales and marketing to work together for new lead generation and nurturing

About MarketingProfs University

MarketingProfs UniversityThis PRO seminar is the first class of MarketingProfs University's Marketing Technology: Tips, Tools, and Tactics. This 9-class course focuses on the specific areas in which marketing technology is most helpful (and least understood). You'll learn how to get the most out of Google Adwords; use free external data sources to get a better read on your marketing efforts; automate your marketing, PR, and analytics; create content specifically geared toward inbound marketing; and more!

Like what you see here? Register now for the complete course—PRO members save 40% (regularly $595)!

Register Now!

You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.

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