FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • Link Prospects' Personal and Business Data to Engage and Convert: The Awesome Power of B2B2C Linkage Data

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Connecting the dots between a prospect's professional and personal profiles is a powerful way to supercharge B2B marketing. Here's why it's important and how it can help you.

  • For AI-Driven B2B Customer Experiences, You'll Need These Four Strategic Investments

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    How can marketers strategically deliver the next generation of B2B customer experiences? And how do you get your executive team on board? This article offers a few ideas.

  • The Key to Thriving Digital Communities: Love Thy Neighbor

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Do you love your neighbors, your customers, your partners, your employees? If you're building a digital community, you'd better. This article explores how to reap the rewards of community-building.

  • How to Get Started With Multilingual Email Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    A multilingual email marketing strategy doesn't stop at the translation of text. Localization is also essential. This article breaks down what you need to consider.

  • The Data-Related Activities Marketers Spend the Most Time On

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Marketers say a wide range of data-related activities now take up their time, including collecting, analyzing, and visualizing data, according to recent research from Funnel.

  • B2B Multichannel Marketing: Top Channels, Trends, and Challenges

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    B2B marketers say email is the channel that has the biggest impact on their multichannel strategy, according to recent research from ZoomInfo and Ascend2.

  • How to Nurture Your Marketing Message [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This infographic looks at four approaches to take for successfully developing your message: focusing on your target market, alluding to the solution you provide, keeping things simple, and differentiating when possible.

  • B2B Branding, Stories, Social Efforts, and Disruptive Innovation for Your Company | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Strategy

    In this episode, guest David Aaker discusses the fascinating concept of disruptive innovation. He explains what it is and explores its relevance to marketing today. Discover the exciting possibilities and far-reaching impact of disruptive innovation.

  • Digital Marketing for Biotech Companies: From Clinical Trials to Clicks

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The biotech industry is super-competitive, requiring effective marketing to allow the novelty of the science to shine for all to see. This article provides areas to consider for prioritization of digital marketing efforts.

  • Undivided Attention: A Key Benefit of Traditional Mail Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Nearly two-thirds of people say they give a piece of traditional mail their undivided attention while looking at it, according to a recent report.

  • The 10 Biggest Emerging Global Risks According to Experts

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Which global risks do experts believe will have the most impact on society in the near future? Is the general population worried about the same risks? To find out, AXA surveyed 3,226 experts and 19,016 members of the public.

  • AI in Marketing: How to Cut Through the Hype and Harness AI's Potential

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence

    Marketers are using AI to gain competitive advantage. Are you? Discover how to pair authentic human input with artificial intelligence to unlock more precise market research, actionable customer insights, and winning marketing campaigns. Sponsored by SurveyMonkey.

  • Seven Tactics Marketers Can Learn From IKEA [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Furniture retailer IKEA has one of the most recognizable and well-liked brands in the world. So, what are the secrets to the company's marketing success? And what can marketers learn from its strategy?

  • A Playbook for Marketing-Led Growth | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Strategy

    This episode of the Marketing Smarts Live Show with Amrita Mathur provided invaluable insights for B2B marketers: from optimizing for learning to humanizing marketing efforts and regularly updating buyer personas. The approaches and tactics that Amrita outlined form a playbook for Marketing-led growth.

  • Selling in a Recession: Challenges and Training Opportunities

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The recessionary environment is driving the need for sales reps to personalize the buying experience. This article explores how individualized sales training helps ensure high-quality experiences.

  • What Makes B2B Influencer Marketing Programs Successful

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Marketers who rate their B2B firm's influencer program as very effective are more likely to say they outsource the work, use AI, and keep the program going continually, according to recent research from TopRank Marketing and Ascend2.

  • Inclusive B2B Marketing Techniques You Can't Afford to Ignore | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Strategy

    In a world where diversity and inclusivity are becoming central to business values, B2B marketers are facing the challenge of integrating those principles into their marketing. This episode covers essential inclusive marketing techniques.

  • Co-Op Marketing Is Recession-Proof Advertising

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Co-op advertising involves manufacturers and brands providing advertising dollars to their channel partners, such as retailers and dealers, that sell their products. Learn why the method is a win-win.

  • Attract High-Value Leads With This Five-Step Process

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    The process of attracting high-value leads has evolved into a blend of science and art. This article dissects what constitutes a high-value lead and explores how you can craft a balanced, targeted approach to lead generation.

  • How the Responsibilities of B2B Marketing Teams Are Changing

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Senior B2B marketing executives say they and their teams have increasingly been asked to take responsibility for business results and prove ROI over the past few years, according to recent research from EssenceMediacom.