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  • Strategic Alliances: Benefits and Risks

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    To minimize risk and maximize the benefits of strategic alliances, B2B companies must carefully consider their specific circumstances, objectives, and the compatibility of potential partners. Here's what you need to know.

  • Stop Trying to Measure Everything, Use an Outcome-Focused Lens Instead

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    We marketers have grown accustomed to measuring everything. It if can be measured, why not do it? Well... because metrics are messy and outcomes are more important.

  • Three Keys to Safely Using Generative AI in Marketing

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Artificial Intelligence

    Generative AI is a gamechanger, but it could also be a nightmare. When so many pieces of content can be created so fast, how do you ensure the quality and consistency you need to keep everything on brand? Here are three tips.

  • Emerging B2B Trends You Need to Know [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    B2B professionals are increasingly relying on artificial intelligence solutions, expecting personalized experiences from vendors, and dealing with chatbots, according to a recent survey conducted by B2B Reviews.

  • Empathy in Marketing: A B2B Gamechanger

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Are you using empathy to its full potential in your marketing? This article argues for a comprehensive approach— empathic marketing—that resonates with audience emotions, desires, and needs and translates into business success.

  • How to Build a High-Conversion Evergreen Lead Funnel: A Five-Step Guide

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    We've all heard it: B2B buyers are leaning toward self-service. Enter: the lead funnel, which allows you to sell your offer before your sales team even gets on the phone. Sound good? Check out the details.

  • Market Research for B2B Marketing Success | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Strategy

    In this episode host George B. Thomas and Jim Longo, a veteran in the market research industry, discuss why market research is the strategic secret sauce for B2B marketing success.

  • Your Evolving Value Proposition: How to Recognize It and Get Ahead of Agency Competitors

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The value proposition isn't just changeable; it's as dynamic as a world currency. Learn why marketing agencies in particular must stay on top of their evolving value propositions and embrace a new version when necessary.

  • How to Harness the Power of SMS Marketing: A Guide to Best-Practices

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Brands in every industry have discovered the ease and effectiveness of SMS marketing. Check out this article to learn the do's and don'ts of text messaging.

  • How B2B Brands Grow: The Science of Marketing Effectiveness

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Strategy

    Marketing is both art and science. And the science of successful marketing is governed by laws. Properly applied, they can help you grow both your brand and your career. Discover those time-tested laws and ways to apply them for an evidence-based approach to successful marketing.

  • The State of Digital Marketing for the Manufacturing Industry [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    How are marketers at manufacturing companies feeling about their digital marketing strategies? To find out, Brandpoint partnered with Drive Research to survey more than 200 manufacturing marketers.

  • Direct Mail Marketing's Top Advantages and Challenges

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Senior marketers say the biggest advantage of direct mail marketing is its personalization options and the biggest downside is its audience targeting/data limitations, according to recent research from SeQuelResponse.

  • What Top Salespeople Do Differently Across the Sales Cycle [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    What is it that top salespeople—those who meet ambitious goals, have high win rates, and achieve premium pricing—do differently? According to research from RAIN Group, it's not just one thing but a series of behaviors across the sales cycle.

  • How B2B Marketers Can Shift to Buying Groups in Three Months or Less

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Your buyer is most often a group, not a single person. So, how can you tailor your marketing tactics to multiple people? This article offers a road map.

  • The Secret to Excellent CX Is Good UX. But What's the Secret to Good UX?

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Customer Experience

    In the ever-evolving landscape of websites, apps, and other interactive experiences, understanding and engaging with your target audience is paramount. Check out this article to learn how audience research can create engaging experiences that keep users coming back.

  • How Marketers Can Use Identity Graphs to Understand Their Customers Better

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    As a marketer, your goal is to deliver real-time, relevant, and engaging experiences to propel your brand forward. Closing customer identity gaps with an identity graph can help.

  • It's Time to Start Thinking of B2B Marketing as an Investment

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    B2B digital marketing may not share every similarity with B2C marketing, but it can certainly benefit from using some of its tactics—an investment mindset, in particular.

  • Flexibility That's Focused to Attain B2B Marketing Nirvana | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Strategy

    "Sometimes I think it's good to pause, take a bit of a break, stand back, put yourself in your audience's shoes, if we want to go down that road, and try to think, What's going on here?" says this week's guest.

  • Five Steps to More Creative Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    From harnessing original ideas that excite customers to sharing quirky content on social media, creativity can spice things up and add color to your marketing campaigns. Here's how to get there in five steps.

  • SaaS Stats You Need to Know in 2023 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    The size of the software-as-a-service (SaaS) industry is expected to grow 214% this decade. That's just one of the stats covered in this infographic from Vena.