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  • Three Simple Tactics to Increase Customer Loyalty

    Article

    CONTENT TYPE: Article | TOPIC: None

    A rock-solid reputation, a remarkable product, and a price the market believes is fair will get you only halfway toward loyal, repeat buyers. Here's what else you need...

  • The Biggest Reward of Owning a Small Business [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than half of small businesses owners (52%) say the top reward of owning a company is having the freedom to control your own destiny, according to a recent report from Manta.

  • Why Marketers Should Consider Localized Mobile Advertising

    Article

    CONTENT TYPE: Article | TOPIC: None

    Have you overlooked the importance of localized mobile advertising? You shouldn't! Companies that translate and tailor their mobile content for local audiences have a huge advantage over their competitors.

  • Brand Attachment: Larry Vincent Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Larry Vincent, founder and executive director of The Brand Studio at United Talent Agency, discusses brand attachment, including how marketers can use it to predict buying behavior.

  • Surprise, Delight... Then What? Five Tips to Keep the Customer Experience Momentum Going

    Article

    CONTENT TYPE: Article | TOPIC: None

    Here's how you can engage your customers, provide them with proactive service, personalize their experience, and go the extra mile for them.

  • Google Universal Search Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google now delivers Universal Search results—those that include a blend of links, videos, images, news, shopping listings, and map data—for 81% of all US searches, according to a recent report from Searchmetrics.

  • Automation: How Marketing Can Sync With Sales

    Article

    CONTENT TYPE: Article | TOPIC: None

    Here's how marketing automation (along with an old-school method) can sync Marketing and Sales to drive revenues.

  • Search Marketers Need to Stop Ignoring Call Conversions

    Article

    CONTENT TYPE: Article | TOPIC: None

    To compete on search engines like Google and Bing, marketers can't rely solely on the same old PC-based analytics and automation tools that ignore phone calls. Marketers need to adopt solutions that measure and control calls.

  • Five Reasons Your Awesome Content Isn't Going Viral [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    You put so much work into your awesome content and expect it to go viral as soon as it hits the Internet. But after you publish it, no one seems to care. So, why isn't your brilliant content going viral?

  • What Clients Expect of Marketing and Ad Agencies

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Businesses expect the marketing and advertising agencies they employ to do a bit of everything, from properly understanding current objectives to presenting ideas and solutions beyond the conventional, according to a recent report from Domus and Harris Interactive.

  • Four Tips to Accelerate Sales Through the B2B Content Funnel

    Article

    CONTENT TYPE: Article | TOPIC: None

    Does your content do most of the selling for your company? It should. But if it doesn't, your problem may be rooted in not having a content strategy that mirrors an effective sales funnel.

  • Marketers, Test Before You Leap (Across Borders)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketers have perfected the art of testing. We test landing pages, subject lines, and Web layouts. So, why not apply those testing skills to the globalization of all your marketing campaigns and content?

  • Which Search Engines Deliver the Most Engaged Visitors?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google dominates organic search, sending 17 times more visits to publishers' websites than Yahoo, Bing, Ask.com, and AOL combined. But does it deliver the most engaged audience?

  • Happy Third Birthday, Google+! Now What? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Three years ago, Google+ was launched. Here's a look at why some marketers love the social media platform and why some hate it, and where it might be heading.

  • Are You Unsuccessfully Copying Other Marketers' Successes?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Have you heard of replication remorse? It's the regret marketers feel when we try and emulate the success of others by copying what they did... and failing. Here's why you need to stop replicating.

  • Is Facebook Still Cool? And for Marketers, Does It Matter?

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    For brands, the question remains: If Facebook is no longer "cool"—but young people are still using it—what should marketers be doing with the channel?

  • #SocialSkim: Audience Insights, LinkedIn Users and Content, Improved Facebook Video Ad CTRs

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    It's a good day for data. Find out why fandom's so important, how LinkedIn users consume content, and how Facebook plans to improve video ad click-throughs for advertisers. Skim to tip the charts.

  • The US Marketing and Advertising Hiring Outlook

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly three-quarters (73%) of advertising and marketing executives in the United States say their organizations plan to maintain their current staffing levels in the second half of 2014, according to a recent report from The Creative Group.

  • Hospitality: The Impact of Tech on Customer Loyalty

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    It's a tough time for those in the airline, hotel, and cruise industries. Customer loyalty is eroding—and with good reason. Many brands aren't anticipating and answering needs at the level that travelers desire.

  • 10 Ways to Boost Your Google AdWords Search Ads Right Now

    Article

    CONTENT TYPE: Article | TOPIC: None

    Implementing these 10 tips to boost AdWords search network ads can make a significant difference in your click-through rate, Quality Score, and campaign ROI.