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  • Search Isn't Dead, but Your Customer Acquisition Strategy Might Be

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    AI, communities, and fragmented journeys are reshaping B2B acquisition. Learn how to build presence, influence decisions, and convert informed buyers in this new landscape. Read more

  • Which AI-Related Buzzwords Resonate With SEO Experts?

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Which buzzwords related to AI are SEO thought-leaders using on LinkedIn? How positive is the sentiment? To find out, researchers analyzed the LinkedIn posts of 75 SEO experts that referenced key AI-driven SEO terms.

  • Personalization vs. Customization: What's the Difference? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This infographic explores what differentiates personalization from customization in areas like what they are, who has control, which tools are required, and what the goals are.

  • AI Update, May 1, 2026: AI News and Views From the Past Week

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Catch up on select AI news and developments since Friday, April 24. Stay in the know.

  • Reframing Agency Procurement (Part 2): Procurement's View and A Joint Framework

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    AI is transforming procurement and redefining agency value. Learn how a smarter selection framework helps organizations build stronger, long-term partnerships aligned to evolving business priorities. Read more.

  • Why US Workers Don't Take All Their Vacation Days [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    This infographic explores why US workers don't take all their paid time off, how they describe their employers' attitudes towards taking PTO, and their top concerns when they do take PTO.

  • Designing for ROI: Strategic Planning for More Output, Not More Activities

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    Good strategy isn't about doing more; it's about accomplishing more with the fewest actions possible. Join Devin Bramhall to discover how to identify your brand's unique benefits, create high-output execution plans, and break free from the same "to-do list with a timeline" that your competitors run.

  • How Marketers Are Integrating Direct Mail and Digital Experiences

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    What are marketers doing to drive people to digital experiences from direct mail campaigns? Are these integrations improving campaign performance? To find out, researchers surveyed 500 marketers in the United States.

  • Reframing Agency Procurement (Part 1): The Agency View

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Short-term procurement savings can undermine long-term growth and performance. Learn how strategic agency partnerships drive stronger outcomes, consistency, and value over time. Read more.

  • Three Attention-Grabbing Story Structures (That Aren't the Hero's Journey)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Traditional storytelling frameworks fall short in modern B2B marketing. Discover alternative narrative structures that engage diverse audiences, support ongoing brand stories, and drive stronger connections with buyers. Read more.

  • How Enterprises Are Optimizing for AI-Powered Search

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Most enterprises are taking steps like improving crawlability and restructuring their content in order to optimize for AI-powered search platforms, according to recent research.

  • 35 Brands That Saw Web Traffic Jump After Logo Redesigns [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    Which major brands redesigned their logos and then saw significant increases in website traffic? To find out, researchers examined organic web traffic data from 2012 through 2026.

  • AI Update, April 24, 2026: AI News and Views From the Past Week

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Catch up on select AI news and developments since Friday, April 17. Stay in the know.

  • The Brand Renaissance in B2B

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Branding

    How do you improve conversion efficiency, lower acquisition costs, and strengthen paid media outcomes in B2B? With a strong brand! Discover how a combination of branding and targeted marketing can help you land on your prospects' shortlist of preferred vendors in this free webinar. Sponsored by StackAdapt.

  • Influencer Marketing Content and Platform Trends [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic explores the top-produced influencer marketing content types, the engagement rates of five key content types, and the average cost of an influencer engagement across different social platforms.

  • How to Manage Brand Misinformation in Generative AI Search Results

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    AI search is reshaping brand perception, but misinformation risks are rising. Learn how to monitor, manage, and influence your brand’s presence across generative AI platforms. Read more.

  • Trust and Building Trust

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    Tools and trends come and go, but one thing doesn't change: trust! Join Ashley Faus for this opening keynote to explore how to build and maintain trust throughout the audience journey. She'll share frameworks for creating human-centric marketing, honing your point of view, and building trust at scale.

  • Trust and Building Trust

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Strategy

    There's one thing in marketing that technology can never replace, and that's TRUST. Discover how to build relationships and increase buyer trust in your brand with a human-centric approach to marketing. Ashley Faus leads this free opening keynote session from our Foundations for Marketing Success PRO series.

  • Redefining B2B Content Strategy for AI Search: What Growth Teams Must Know

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    AI search is changing how B2B buyers find and evaluate vendors, making authority, clarity, and human insight more critical than ever. Learn how to adapt your content strategy. Read more.

  • The State of Global Employee Engagement

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    The level of global employee engagement—the share of workers who feel enthusiastic about their work—has dipped from its peak in 2022, according to recent research.