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  • Three Questions You Have to Ask Yourself About Your Social Brand

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Trying to use social as a direct response channel or to drive one specific action leaves a lot of business intelligence value on the table. To really add value to your social brand, you should be asking yourself the following questions.

  • Why Consumers Participate in Loyalty Programs

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most US consumers (57%) join brand loyalty programs—both card-based and digital—to receive discounts on products and services, according to a recent report from Technology Advice.

  • How I Raised My Klout Score From Less Than 18 to More Than 43 in Less Than 90 Days

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    If you have ever wanted to be considered an influencer—and in the process get a better understanding of your audiences on social media—a good way of doing so would be to create and grow your Klout profile.

  • What You Should Measure in Your Marketing—and Why

    Article

    CONTENT TYPE: Article | TOPIC: None

    Most marketers have made measurement a top priority. However, the purpose of measuring must extend beyond collecting metrics.

  • How Optimistic Are Workers About the Job Market?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Global optimism about the job market has reached its highest point in seven years, according to a recent report from Nielsen.

  • Choosing the Right Marketing Software: Rebecca Lieb Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Altimeter Group analyst and digital marketing expert Rebecca Lieb shares insights from a recent report on marketing software vendors, and offers tips for choosing a solution that supports your company's content strategy.

  • Why Your Web Copy Is Missing the Mark (and How You Can Fix It)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Writing for a website is different from other kinds of writing. If you are new to writing online copy, you have to learn what works and what doesn't, and you have to learn fast. This article can help.

  • Do You Know What 'Personalization' Really Means?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketers often confuse personalization with customization. Here's a look at what personalization is—and which companies are getting it right.

  • Are Marketing and IT Execs United or Divided? [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Chief marketing officers (CMOs) and chief information officers (CIOs) say they are working more collaboratively than in the past, according to a recent report from Accenture.

  • How Consumers Use Search for Summer Dining [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Summer is a great season for finding new places to eat. After all, who feels like cooking after a long sunny day? Here's a look at consumer search habits in choosing restaurants during the summer.

  • How to Get Your Creative Team's Credibility Back

    Article

    CONTENT TYPE: Article | TOPIC: None

    Creative teams are under intense pressure to consistently deliver high-quality work on time. Even one missed deadline can erode trust. Here's how to make sure that doesn't happen.

  • Why B2B Sales Leads Don't Convert (and Who Is to Blame)

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most B2B marketing and sales professionals (60%) say price is the top reason Sales doesn't close qualified leads, according to a recent report from Demand Metric and Showpad.

  • Community Trolls: Types, Motivations, and Solutions

    Article

    CONTENT TYPE: Article | TOPIC: None

    Understanding causation—including the underlying motivation of various troll types—and the impact trolls seek and have on other people, is essential to understanding how best to handle them.

  • Three Types of Data That Can Help You Connect With Leads

    Article

    CONTENT TYPE: Article | TOPIC: None

    Improve your marketing and turn leads into customers by focusing on the following three types of data.

  • 2014 Marketing Automation Benchmarks and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly half of global marketers (45%) say the lack of an effective strategy is hampering the success of their marketing automation efforts, according to a recent report from Ascend2.

  • How Big Businesses Use Colors to Affect Your Emotions [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    How does the color in your logo make your customers and prospects feel? Here's a look at the emotions certain colors elicit and iconic business logos that use those colors.

  • The New Anti-Spam Law in Canada: A Primer for Email Marketers

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you're a marketer in North America, you likely send email to recipients in Canada. New commercial email regulations are being introduced there, and to avoid trouble... you'd best understand the new law.

  • #SocialSkim: Facebook Mood Manipulator, and News From Snapchat, Reddit, Instagram, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Still peeved about Facebook manipulating your feelings? A clever Mood Manipulator plugin lets you decide how your News Feed feels. We've also got Snapchat news, Reddit Live, an Instagram case study, and tips on feeding your blog all the content "food groups." Skim for a balanced diet.

  • Using the Cloud to Tear Down the Walls of Customer Channels

    Article

    CONTENT TYPE: Article | TOPIC: None

    Meeting every need of every customer sounds customer-centric, but it ends up being just the opposite. Here's a look at what being customer-centric really means.

  • Seasonal Search Trends by Industry

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The volume of US Google searches about financial topics spikes in the beginning of the year; travel searches are most popular during the summer months; and retail searches start building for the holiday season in September; according to a recent report by WhosOn.