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  • Useful SEO Content Tactics for a Successful 2017

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    SEO has evolved significantly, especially over the past few years: It is no longer search engine optimization, per se; our content efforts are now aimed at users, not search bots. These tips will help make your own SEO content more engaging in 2017.

  • Why Instagram Matters to Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Instagram is much more than selfies and food photos. See why—and how—you should use it for marketing.

  • 3Q16 Email Marketing Benchmarks and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The volume of email that marketers sent in the third quarter of 2016 (3Q16) jumped 19.8% from the third quarter of 2015 (3Q15), according to recent research from Experian Marketing Services.

  • Operation FOMO: Three Ways to Turn Customer Envy Into Engagement

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    No matter your audience, their fear of missing out (FOMO) can work marketing magic for you, especially in the age of social media. But beware: If you don't make use of FOMO responsibly, it'll backfire.

  • #SocialSkim: Facebook vs. Netflix; Instagram Live Video; Twitter Livestreaming: 12 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook mulls original video content, offers 360-degree live video, admits more metrics errors; Instagram allows livestreaming. Also, grow email lists with YouTube ads, boost Web traffic with Pinterest, and more...

  • Global Advertising Forecast for 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Global advertising spending is forecast to reach $547 billion in 2017, up 4.4% from 2016 ad spend levels, according to recent research from GroupM.

  • Email Marketing Automation Tips for This Holiday Season

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Email marketing automation allows you to send highly customized, relevant messages to the right people in a timely manner and on a massive scale—a holiday marketer's dream.

  • 'It's OK to Be Terrible' and Other Affirmations for the Frustrated Writer

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Writing isn't supposed to be easy. But that doesn't mean it has to be painful. Here are a few things I do to power through. Call it a list of struggling-writer affirmations.

  • B2B Content-Enabled Campaigns: Top Trends, Benefits, and Goals

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Two-thirds of B2B marketers say they are conducting content-enabled campaigns—digital campaigns in which content is the primary value offer rather than a product/service—according to recent research from SnapApp and Demand Gen Report.

  • Supercharge B2B Sales With a Smart Indirect-Sales Ecosystem

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Could a network of partners be your ticket to accelerated growth and market expansion? If so, where do you start? How do you build a solid partner ecosystem and ensure it's functioning as it should?

  • 2016 Yearend Episode: Memorable Holiday Marketing Campaigns

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Advertising & Promotions

    Eight marketing all-stars discuss memorable holiday campaigns: what made their favorites stand out and how to create marketing that stays good longer than your neighbor's fruitcake.

  • How B2B Companies Are Using Marketing Automation

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than three-quarters (78%) of B2B organizations are using marketing automation tools, according to recent research from Dun & Bradstreet and Ascend2.

  • AI Promises an Exciting Future, But Be Careful!

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketers hold in their hands the power to enhance the consumer experience using rapidly emerging technology—such as machine-learning and artificial intelligence.

  • Seven Tips for Creating Effective Explainer Videos

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    If you're considering investing in marketing video in 2017, you'll want to read these useful tips for creating an explainer video that can help you drive more sales.

  • Spanning the Decades: How to Market to Each Generation on Social Media [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Every generation is on social media, but each one uses the platforms differently. How can you market to each group most effectively?

  • The Best-Performing Words in Holiday-Themed Email Subject Lines

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Want to boost the open rates of your holiday-themed emails? Then you should be more specific in your subject lines about which holidays you're referencing, according to recent research from Sailthru.

  • Six Tips for Successfully Using Livestreaming Video for Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Live video is a powerful, authentic, engaging, measurable, and cost-effective marketing option that more and more brands are turning to, for good reason. Here are some helpful tips to get you started.

  • How to Create Content for Your ABM Strategy [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Your mission, should you choose to accept it: Create scalable, personal, and relevant content to support your account-based marketing (ABM) strategy. Learn the top-secret tricks here.

  • Three Ways Snapchat Is Changing the Marketing Landscape

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Now is the time to capitalize on Snapchat, because it provides an invaluable advantage in today's competitive landscape: It offers something new and creative to audiences that are being bombarded with brand messages everywhere they turn.

  • The Top 20 Digital Marketing Influencers

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Who reaches the most digital marketers on social media? Which influencers have the biggest impact on digital marketing discussions in the United States?