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  • Marketing Video: No Lead Left Behind

    Video

    CONTENT TYPE: Video | TOPIC: None

    Though too many leads certainly isn't a bad problem to have, it can be a problem nonetheless if a company's marketing efforts are being driven by lead volume rather than lead quality.

  • Is Digital B2B Advertising Effective?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 71% of of B2B marketers say their company's digital ads sometimes or always fail to meet expectations, according to a recent report from Demandbase.

  • How to Get Marketing Help When You Need It

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Does your small business have marketing and branding needs but not enough money to hire an agency or a consultant? Don't fret, you have many options to ensure you get the help you need to start or grow your business.

  • Unlock the Mystery of Lead-Capture Success [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Crafting successful lead-capture strategies can be difficult and overwhelming. This infographic, however, can make unlocking the secrets of lead capturing easier.

  • Stop Obsessing Over the Verbing of Your Product Names

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketers are obsessed with the "verbing" of their product names. But choosing a name in the hope that it (like Google and Roller Blade) becomes a verb? That's a bad call.

  • Do Consumers Read Emails Sent by Businesses?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    What percentage of emails sent by businesses are viewed by consumers? What share of messages end up in spam folders, on average?

  • Three Huge Mistakes You're Committing in Your Social Content

    Article

    CONTENT TYPE: Article | TOPIC: None

    Want to be seen as a trusted advertiser and transparent brand? Then follow the FTC's endorsement guidelines and avoid these big social content mistakes.

  • The Problem With Marketing Dashboards: Pure Data Visualization Is Rarely Successful

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    The success or failure of a dashboard is closely linked to data visualization. But focus purely on the visualization, and you'll fail. So consider these three questions and then take the prescribed actions.

  • Google AdWords Benchmarks by Industry

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Which industries have the highest, or lowest, Google AdWords click-through rates, engagement levels, and costs?

  • The Biggest Sales-Enablement Problems and Their Solutions [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Most companies say their sales teams lack the right content at the right time. Here's a quick look at those sales-enablement problems and ideas for solving them.

  • #SocialSkim: Pinterest Extends DIY Ads to SMBs, Plus 13 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Social gets easier to tackle this week: Pinterest's DIY ad manager is open to SMBs, WordPress is releasing an Instant Articles plugin for Facebook (which also launched nifty tools), and Reddit wants to help brands address its community. And much more, of course.

  • How to Maximize Your Content's Reach on Social Media

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    It's not tough to publish on social media: With a few clicks you have a post on Facebook, a tweet on Twitter, or a video on YouTube. The tough part, as you know, is getting found, viewed, read, liked, and shared—and doing it without annoying people.

  • What Salespeople Need to Know to Stay Relevant in Digital Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Technology doesn't signal the death of the B2B salesperson... It signals the rebirth of the evolved, modern salesperson. Here's what you need to know to keep evolving.

  • The 10 Companies With the Best Reputations [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Among major corporations, Amazon has the best reputation with consumers in the United States, according to a Nielsen infographic based on findings from the Harris Poll.

  • Five Reasons Your Client-Agency Communications (and Relationship) Are Breaking Down

    Article

    CONTENT TYPE: Article | TOPIC: None

    Your client-agency partnership depends on open lines of communication. If that communication is limited, there's no real value in the relationship.

  • What an Online Hater Really Wants From You

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    The near-universal adoption of smartphones and social media has fundamentally altered the science of handling customer complaints. The critics ("haters") are not your problem, however... Ignoring them is.

  • Four Critical Components of Your Customer Journey Map

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    A customer journey map is a visual representation of the various interactions a buyer has with a business. Building that map from the outside-in—from the customer's perspective—requires a thorough understanding of the customer's needs, wants, and desires.

  • The Top Challenges Facing B2B Marketers

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    B2B marketers say increasing brand awareness and dealing with budget constraints are the top challenges they face, according to a report from B2B International.

  • Don't Wage War Against Ad Blockers Until You Know Who You're Really Fighting

    Article

    CONTENT TYPE: Article | TOPIC: None

    You know readers are using ad-blocking software, but you also need to understand what motivates such behavior. It's a little more complicated than you think.

  • Extend Your Marketing Video's Shelf Life: How and When to Iterate

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Video can be an amazing marketing tool, yet it has a short shelf life. Luckily, it's also a dynamic asset that can be edited, tweaked, and optimized over time. Here are four ways to keep your video content current and engaging.