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  • Stop Dooming Your Emails to Your Customers' Spam Folder

    Article

    CONTENT TYPE: Article | TOPIC: None

    You don't want your carefully crafted emails to end up in your customers' spam folder. To save your emails from such a fate, check out the following tips.

  • Mobile Email Benchmarks by Industry

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Several industries passed the email "mobile tipping point" in 2013, with more than half of all sent marketing emails in the vertical opened by consumers on smartphones or tablets, according to a recent report from Knotice.

  • Video Marketers Prove ROI Better Than Text-Based Marketers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Video is easier to track and measure than text-based content, according to Vidyard. Here's a look at the many metrics for video marketing you can use to prove ROI.

  • How to Be the Worst Email Marketer in 10 Easy Steps

    Article

    CONTENT TYPE: Article | TOPIC: None

    First of all, good news, being the worst email marketer is a lot easier than being the best, but it still involves some work on your part. So here you go: 10 email marketing worst-practices you can emulate—or avoid. It's up to you.

  • Big Data Has Arrived, but Big Insights Have Not

    Article

    CONTENT TYPE: Article | TOPIC: None

    Everyone seems to be talking about Big Data these days, but how many marketers really understand its potential and limitations? Here's a look at two big misconceptions regarding Big Data.

  • The Content Consumption Habits of LinkedIn Users

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most people who consume professional content on LinkedIn do so to keep up with industry news (78% of respondents) and to discover new ideas within their business area (73%), according to data from a recent survey conducted by LinkedIn.

  • Four AdWords Mistakes That Drag Your CTR Down

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketers make these four common mistakes that drag down their AdWords clickthrough rate. But you can write ads that get two, even three times the average CTR. Here's how.

  • The State of B2B Search Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Marketers are steadily moving away from many traditional search tactics, and they are becoming increasingly content-focused, according to a recent report from Regalix.

  • Six Benefits of Using a Subscription Model for Your Business [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Businesses can increase revenue by ensuring they have returning and repeat customers, and one of the best ways of doing that is to adopt a subscription model.

  • #SocialSkim: Cyber Lions Winners, Video Marketing Improved, GIF Use for Business, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    What an inspiration-packed week! See what won the Cyber Lions at Cannes, learn how social media can improve video marketing, and get the scoop on how best to use GIFs for business. Skim to stay on point.

  • Four Surefire Ways to Fail at Tradeshow Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    To avoid having your tradeshow exhibit become a tradeshow apocalypse, don't make these this four fatal tradeshow exhibiting mistakes.

  • What Marketers Can Learn About Predictive Modeling From the US Men's Soccer Coach

    Article

    CONTENT TYPE: Article | TOPIC: None

    Data can give marketers a rigid view of the marketplace. The better approach is to use data to build predictive models. An example of that is US Coach Jurgen Klinsmann's World Cup squad decisions.

  • How to Reach World Cup Fans Without a Big Marketing Spend

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Marketers seeking to reach the World Cup audience without paying for an expensive campaign have effective alternatives, according to a recent report from Networked Insights.

  • Eight Ways to Find Out Whether Your Analytics Team Is Effective

    Article

    CONTENT TYPE: Article | TOPIC: None

    Whatever type of data puzzle you’re trying to solve, you need an analytics team—whether internal or external—to make sense of the trends and patterns in your data. But how do you know your team is effective?

  • Five Reasons Marketers Should Be Customer-Centric

    Article

    CONTENT TYPE: Article | TOPIC: None

    If your marketing is focused more on products or channels, but less on customers, it's time to rethink your approach. Your main focus should be on customers—from acquisition to relationships. Here's why..

  • How Mobile Consumers Engage With Promotional Emails

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Consumers decide to read promotional emails on their mobile devices primarily based on whether they recognize who the messages are coming from, according to a recent report from Campaigner.

  • Seven Small Online-Conversion Details That Make a Big Difference

    Article

    CONTENT TYPE: Article | TOPIC: None

    Often, people think the more grandiose the idea for improving their website, the better their conversion rates will be. The truth is that most conversion increases come from changes to small, overlooked details.

  • The Digital Marketer: Larry Weber and Lisa Henderson Talk to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    From native advertising and content strategy to how the C-Suite has evolved, Larry Weber and Lisa Henderson discuss what marketers need to know to stay relevant in their industry.

  • Six Stupid Things Marketers Do to Mess Up Their Brands

    Article

    CONTENT TYPE: Article | TOPIC: None

    Most organizations are full of well-educated people with access to lots of training and data. Despite all that info, some folks still screw up their brands—repeatedly.

  • The Most Effective Calls to Action for Facebook Posts

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Simply asking people to share a post is often the most effective call to action (CTA) for Facebook posts, according to a recent report from TrackMaven.