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  • Virtual Reality Is Ready to Be the Ultimate Memory Maker

    Article

    CONTENT TYPE: Article | TOPIC: None

    Mainstream adoption of VR is a little down the road, but why wait? Everything's already in place for you to start creating VR experiences for your audience today.

  • Which Marketing Channels Have the Best ROI Measurability?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Executives say email and search are the two marketing channels for which it is easiest to measure return on investment (ROI), according to recent research from Millward Brown.

  • The Tech CMO Career Path [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Paths to the C-suite can vary widely. Some are straightforward; others involve twists and turns. Check out how some of the world's top tech CMOs got to their position.

  • Why You Should Ditch Your Goal of a 360-Degree Customer View

    Article

    CONTENT TYPE: Article | TOPIC: None

    Want to know the dirty little secret of customer data and marketing technology? You're never going to create a 360-degree view. So, maybe it's time to abandon that goal and get a new one.

  • #SocialSkim: Snapchat Ad Revenue to Near $1 Billion, Plus 11 More Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Snapchat seems to be taking the reins of the social media realm, with projections that its ad revenues will reach nearly $1 billion next year and speculation that it will build hardware, such as augmented reality glasses. Also: Google's attempt to socialize shopping, Twitter's latest attempt to monetize Periscope, and ways to target business prospects using Facebook ads.

  • How to Dress Up Your Product With Naked Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Your product is naked in front of all of your prospects, and they're highlighting not just its obvious beauty and strengths but also its small blemishes, stained teeth, and bad haircut. That's not a nightmare. That is the reality in our age of technology.

  • Which Office Setup Is Best for Marketers' Creativity?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Marketing managers and employees disagree over which among various office setups is best for sparking creativity, according to recent research from The Creative Group.

  • Five Things That Marketing Leaders Do to Inspire Deeper Customer Engagement

    Article

    CONTENT TYPE: Article | TOPIC: None

    A company's personal connection with customers depends on the people who interact with those customers. Here's what good marketing leaders do to keep those connections open.

  • Four Tips for Effectively Training Your Marketing Team

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Most marketers strive to communicate as effectively as possible—except, unfortunately, when they're training fellow marketers. Because that's when, for some reason, PowerPoint takes center stage.

  • The 20 Best Digital Gift Card Programs

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Sephora and Starbucks have the best digital gift card programs among retailers in the United States, according to recent research from RSR and CashStar.

  • How 'Dolphin Tale' Brought 800,000 Visitors a Year to Clearwater Marine Aquarium: CMO Bill Potts on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    How can you use stories to garner support for a cause or organization? Here's a story that inspired the movie Dolphin Tale and saved Clearwater Marine Aquarium from financial disaster, as told by its CMO, Bill Potts.

  • Want to Build a Strong Brand? Get Messaging Right. Here's How...

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Developing strong messaging and activating it across your organization ensure that everyone can communicate clearly and consistently about your company's value. And that vastly increases your chances of attracting customers you want to attract.

  • The Flip Side of Targeted Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Customers often favor personalized marketing approaches that recognize their individuality. However, those techniques can become intrusive and counterproductive when they appear in the wrong place, at the wrong time.

  • Holiday-Themed Retail Email Benchmarks From 2015

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More retail marketers sent holiday-themed emails in 2015 than in 2014, but those more recent campaigns generally had lower levels of engagement, according to recent research from Yesmail.

  • What Keeps a CMO Up at Night

    Article

    CONTENT TYPE: Article | TOPIC: None

    CMOs regularly face issues and challenges, but some are more daunting than others. Here are the three critical pieces of the marketing puzzle that are always on my mind.

  • Journalists' Advice on How to Write Press Releases They'll Actually Read

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Use these tips—straight from the mouths of journalists—to help your press release stand out from the ineffective and soon-to-be-deleted competition in your target journalist's inbox.

  • What Share of Their Budgets Are CMOs Allocating to Social Media?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Chief marketing officers expect to nearly double the proportion of marketing budget they allocate to social media within five years, according to recent research from The CMO Survey.

  • How Online Forms Can Anchor Your Business [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Don't let your business drift out to sea. A versatile online form can help you manage info across your organization and keep your vessel steady.

  • #SocialSkim: Apple's Social Video App, Facebook's Offers Upgrade, Plus 10 More Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Apple grabbed headlines with chatter about its impending social video app. Also: Twitter attracts YouTuber-like influencers, Facebook makes a big update to Offers, and Snapchat works on behavioral targeting. Skim to stay in the know!

  • Forget the Celebs, Reach Out to Hyperlocal Influencers Instead

    Article

    CONTENT TYPE: Article | TOPIC: None

    Want a Kardashian to endorse your brand? You're better off asking local influencers to partner with you. (And your customers will prefer them, too.)