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  • #SocialSkim: Engagement Playbook, Yo's Uses, Tweets' Reading Level, Influential Content

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Score Vice's playbook on engagement, get the latest (surprising) news on messaging app Yo, learn about the top 10 most influential content producers on LinkedIn, and find out what reading level most tweets are written in. Ready to jump in? Skim for stability.

  • The Top Smartphone Apps, Manufacturers, and Platforms

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Smartphone penetration climbed to 70% of all adults in the United States (169 million people) in May, up 4% from February level, according to recent data from comScore Mobile Metrix.

  • Seven Things to Spark Your Prospects' Curiosity and Win Sales

    Article

    CONTENT TYPE: Article | TOPIC: None

    To increase your chances of winning a sale, spark your prospect's curiosity. Here's a look at seven things that can inspire prospects to learn more about your business.

  • Four Ways to Give Your Website That Local Flavor All Over the World

    Article

    CONTENT TYPE: Article | TOPIC: None

    Your website is your storefront to the world. If you want to reach targeted locales around the globe, you need to localize your site to meet your audiences' unique needs—and there's more to it than translation.

  • The Video Consumption Habits of US Consumers

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than half of US consumers (59%) say their television set is being transformed into an overgrown monitor for viewing content they select from an online device, according to a recent report from Adroit Digital.

  • Are Your Marketing Videos Running Backwards?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Reverse videos are a fun trend right now, but unfortunately, many marketers approach video marketing the same way. Marketers work backwards, focusing on why they need videos instead of why their customers do.

  • Three Ways to Visually Present Information (Without Spending a Fortune)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Why can we watch three movies in a day but we're barely able to manage three books in a week—or a month? Humans are wired for visualization. We can more easily make sense of visual info than text.

  • Presentations: 'Show and Tell' Author Dan Roam Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Show and Tell author Dan Roam explains a new way to craft presentations that will grab (and keep) your audience's attention and inspire them to take action.

  • How Different Generations Use Smartphones

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Millennials are significantly more likely than other generations to use their smartphones to engage in activities such as social networking, watching video, IM/chatting, and using mobile GPS, according to a recent report from Experian Marketing Services.

  • 11 Ways to Market Your Brand via SMS [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Whether you need to breathe new life into your SMS marketing or provide more variety, the following infographic by Text Marketer can help. It offers 11 ideas for marketing your brand via SMS.

  • Four Signs That Long-Tail Content Is Experiencing a Rebirth

    Article

    CONTENT TYPE: Article | TOPIC: None

    Until recently, the long tail seemed like a dead end for many publishers. But we are now seeing signs of a rebirth of diverse and special-interest content. Here are four of those signs.

  • 'Be the Best Answer': Four Steps to Developing Winning Content

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you can constantly create content that adds value to the lives of your audience, then prospects and customers alike will see you as their first—and best—resource.

  • The Top 10 Brands With the Most Influential Content Marketing on LinkedIn [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The global brands with the most influential content marketing on LinkedIn are media and high-tech companies, according to a recent report from the social network.

  • Five Reasons Why Your Business Needs a Professional-Looking Logo

    Article

    CONTENT TYPE: Article | TOPIC: None

    Thinking about getting a new logo but can't justify the cost? The following reasons will help you understand the monetary value of a professional logo and its ROI for your company.

  • 10 Ways to Challenge Amazon's Dominance

    Article

    CONTENT TYPE: Article | TOPIC: None

    Here are five things Amazon is doing that your business isn't—and five things you can do that Amazon doesn't.

  • Determining Consumer Sentiment: Trends and Common Mistakes

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most marketers (89%) say they still rely heavily on manual analysis to determine consumer sentiment and do not yet feel comfortable leaving the task completely to software, according to recent research from Snapsify.

  • Men vs. Women on Instagram [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Who uses Instagram more: men or women? And what top brands do they prefer to follow on Instagram? Here's a look at the differences between men and women's use of the popular social media network.

  • #SocialSkim: Your Content Strategy, Facebook's Emotion Experiment, Google's Orkut, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Ready to wave those Fourth of July flags? Before you do, get the skinny on Facebook's gigantic emotion experiment (which may have happened on your news feed). See how brands are jumping on World Cup action, say farewell to Orkut, and find out how to strengthen your content strategy... for whatever device your customer is using. Skim to stay in shape!

  • Why We Need to Teach Children About Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketers, do the children in your life know what you do for a living? Check out these reasons to start talking to children early about careers in marketing.

  • Three Simple Tactics to Increase Customer Loyalty

    Article

    CONTENT TYPE: Article | TOPIC: None

    A rock-solid reputation, a remarkable product, and a price the market believes is fair will get you only halfway toward loyal, repeat buyers. Here's what else you need...