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  • #SocialSkim: Audience Insights, LinkedIn Users and Content, Improved Facebook Video Ad CTRs

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    It's a good day for data. Find out why fandom's so important, how LinkedIn users consume content, and how Facebook plans to improve video ad click-throughs for advertisers. Skim to tip the charts.

  • The US Marketing and Advertising Hiring Outlook

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly three-quarters (73%) of advertising and marketing executives in the United States say their organizations plan to maintain their current staffing levels in the second half of 2014, according to a recent report from The Creative Group.

  • Hospitality: The Impact of Tech on Customer Loyalty

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    It's a tough time for those in the airline, hotel, and cruise industries. Customer loyalty is eroding—and with good reason. Many brands aren't anticipating and answering needs at the level that travelers desire.

  • 10 Ways to Boost Your Google AdWords Search Ads Right Now

    Article

    CONTENT TYPE: Article | TOPIC: None

    Implementing these 10 tips to boost AdWords search network ads can make a significant difference in your click-through rate, Quality Score, and campaign ROI.

  • Agile Marketing Gives Brands the Strategic Power They Need

    Article

    CONTENT TYPE: Article | TOPIC: None

    By transitioning to an agile planning approach, brands can execute in a more strategic manner. The marketing process becomes more nimble, strategic, and capable of responding to changing business or market conditions. Here's how.

  • When Are Consumers OK With Brands' Collecting Personal Data?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    US consumers are generally wary of companies' collecting their personal data, but some are open to it—depending on their age, the transparency of the efforts, and what they get in return, according to a recent report from Software Advice.

  • How to Engage With Facebook Fans to Build a Successful Nonprofit

    Article

    CONTENT TYPE: Article | TOPIC: None

    You can find scores of articles about how to grow a Facebook following... But what if you've already achieved that? How do you engage with tens of thousands of social media fans to build a more successful organization?

  • The Digital Crown: Author Ahava Leibtag Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Content strategy expert and author Ahava Leibtag shares practical tips for helping your organization develop a content marketing strategy.

  • Stop Dooming Your Emails to Your Customers' Spam Folder

    Article

    CONTENT TYPE: Article | TOPIC: None

    You don't want your carefully crafted emails to end up in your customers' spam folder. To save your emails from such a fate, check out the following tips.

  • Mobile Email Benchmarks by Industry

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Several industries passed the email "mobile tipping point" in 2013, with more than half of all sent marketing emails in the vertical opened by consumers on smartphones or tablets, according to a recent report from Knotice.

  • Video Marketers Prove ROI Better Than Text-Based Marketers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Video is easier to track and measure than text-based content, according to Vidyard. Here's a look at the many metrics for video marketing you can use to prove ROI.

  • How to Be the Worst Email Marketer in 10 Easy Steps

    Article

    CONTENT TYPE: Article | TOPIC: None

    First of all, good news, being the worst email marketer is a lot easier than being the best, but it still involves some work on your part. So here you go: 10 email marketing worst-practices you can emulate—or avoid. It's up to you.

  • Big Data Has Arrived, but Big Insights Have Not

    Article

    CONTENT TYPE: Article | TOPIC: None

    Everyone seems to be talking about Big Data these days, but how many marketers really understand its potential and limitations? Here's a look at two big misconceptions regarding Big Data.

  • The Content Consumption Habits of LinkedIn Users

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most people who consume professional content on LinkedIn do so to keep up with industry news (78% of respondents) and to discover new ideas within their business area (73%), according to data from a recent survey conducted by LinkedIn.

  • Four AdWords Mistakes That Drag Your CTR Down

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketers make these four common mistakes that drag down their AdWords clickthrough rate. But you can write ads that get two, even three times the average CTR. Here's how.

  • The State of B2B Search Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Marketers are steadily moving away from many traditional search tactics, and they are becoming increasingly content-focused, according to a recent report from Regalix.

  • Six Benefits of Using a Subscription Model for Your Business [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Businesses can increase revenue by ensuring they have returning and repeat customers, and one of the best ways of doing that is to adopt a subscription model.

  • #SocialSkim: Cyber Lions Winners, Video Marketing Improved, GIF Use for Business, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    What an inspiration-packed week! See what won the Cyber Lions at Cannes, learn how social media can improve video marketing, and get the scoop on how best to use GIFs for business. Skim to stay on point.

  • Four Surefire Ways to Fail at Tradeshow Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    To avoid having your tradeshow exhibit become a tradeshow apocalypse, don't make these this four fatal tradeshow exhibiting mistakes.

  • What Marketers Can Learn About Predictive Modeling From the US Men's Soccer Coach

    Article

    CONTENT TYPE: Article | TOPIC: None

    Data can give marketers a rigid view of the marketplace. The better approach is to use data to build predictive models. An example of that is US Coach Jurgen Klinsmann's World Cup squad decisions.