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  • Six Must-Have Traits of a Social Media Manager

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    You're at the point of social media burnout, so you've decided it's about time your business had a dedicated social media manager. Good move. But what skills, traits, and experience should an effective social media manager have?

  • Why Musical Theater (Not Sports) Is a Good Analogy for Sales

    Article

    CONTENT TYPE: Article | TOPIC: None

    Selling isn't supposed to be about winners and losers, but that's what using sports analogies for selling conveys. In reality, selling is more of a creative collaboration—like a Broadway play.

  • Smartphone Market Share Data: Top Platforms, Manufacturers, and Apps

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Two-thirds of American mobile users (66.8%) now own smartphones, up 7% since October 2013, according to recent data from comScore.

  • Guide the New Buyer's Journey With Marketing Automation

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketing automation serves many purposes, but its biggest advantage is in enabling marketers to tailor their activities to the customer's buying process—which has changed dramatically in the past few years.

  • Five Big Data Principles to Guide Your Marketing Strategies

    Article

    CONTENT TYPE: Article | TOPIC: None

    Want to start using Big Data to drive your marketing and sales performances? First, you need to understand these five principles regarding Big Data.

  • The Mobile Landscape for 2014 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Before planning your strategy for mobile marketing, you need to know what the terrain is like. Here's a look at mobile marketing today—and its future.

  • The Most Exciting Digital Marketing Opportunity of 2014

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Client-side marketers see improving customer experience as the most exciting digital opportunity of 2014, whereas agency marketers see mobile as the most exciting opportunity, according to a recent report from Adobe and Econsultancy.

  • Everything I Learned About Marketing Came From Comedy, Part 2: Improv

    Article

    CONTENT TYPE: Article | TOPIC: None

    Part 2 of this two-part article series outlines more ways that comedy—in this case, improvisation—can help us become better marketers and connect more easily with our audiences.

  • The Challenges of Creating Mobile Content for Global Markets

    Article

    CONTENT TYPE: Article | TOPIC: None

    Around the world, more people than ever are buying mobile devices. As a marketer, you need to find ways to engage those mobile users. So, what are the challenges of doing so?

  • Influencer Marketing: Top Tactics and Challenges

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly two-thirds (61%) of marketers say one the biggest challenges of influencer marketing is identifying the relevant persons who can truly help their brand or campaigns, according to a recent report from Augure.

  • The Best Social Media Management Software [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    How does the social management software you use compare with the ones receiving the best reviews? Find out the rankings of 13 social media management products in the following infographic.

  • International Marketing: Three Steps to Muy Bueno

    Article

    CONTENT TYPE: Article | TOPIC: None

    Expanding into new markets abroad is never as easy as "translation." Instead, the key is "localization"—adapting a product or service and your marketing to conform to the language, culture, and legal and technical requirements of a country.

  • #SocialSkim: Ellen's Selfie, Apple's Social Debut, Facebook Toys, Ad Platform Updates

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Get the skinny on the selfie seen around the world, Apple's social media debut, ad platform updates, and Facebook's potential new toys (drones? Again?!). It's all a hop, skip, and a skim away.

  • The B2B Marketer's Guide to SXSW 2014 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Are you a B2B marketer attending SXSW 2014? Then use this guide to help you plan which sessions, book signings, and meet-ups to attend.

  • Are Case Studies and Product Reviews Still Viable?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Today's buyers expect vendors to earn their trust, and they no longer take vendor-generated content at face value. So, are case studies and product reviews relevant anymore?

  • SMBs' Favorite Sources for Sales Leads

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Phone calls are the highest rated source of leads by small and midsize businesses (SMBs), according to a recent BIA/Kelsey’s Local Commerce Monitor report.

  • Five Traits of Guest Content That Audiences (and Editors) Can Actually Use

    Article

    CONTENT TYPE: Article | TOPIC: None

    Guest article or post submissions can be a great asset to a publication, but they can also be an excuse for bad content to slip through the cracks. Here's what makes for the best guest content.

  • What Does Ellen's Tweet Heard 'Round the World Mean for Marketers?

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    For marketers, the highlight of the 2014 Academy Awards was Ellen DeGeneres's selfie tweet, taken with a sponsor's smartphone. Here's what the most popular tweet ever can teach marketers.

  • Nine Easy Ideas on How to Perform Behavioral Segmentation

    Article

    CONTENT TYPE: Article | TOPIC: None

    Today's key to subscriber engagement is personalized and relevant email content. Behavioral segmentation is one of the best ways of reaching your target audience and sending exactly what they want.

  • Americans and the Internet: The Good and the Bad

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most US Internet users (76%) say the Web has been good for society, just 15% say it's been bad (15%), and 8% say it has been both good and bad, according to a recent report from the Pew Internet & American Life Project.