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  • Determining Consumer Sentiment: Trends and Common Mistakes

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most marketers (89%) say they still rely heavily on manual analysis to determine consumer sentiment and do not yet feel comfortable leaving the task completely to software, according to recent research from Snapsify.

  • Men vs. Women on Instagram [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Who uses Instagram more: men or women? And what top brands do they prefer to follow on Instagram? Here's a look at the differences between men and women's use of the popular social media network.

  • #SocialSkim: Your Content Strategy, Facebook's Emotion Experiment, Google's Orkut, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Ready to wave those Fourth of July flags? Before you do, get the skinny on Facebook's gigantic emotion experiment (which may have happened on your news feed). See how brands are jumping on World Cup action, say farewell to Orkut, and find out how to strengthen your content strategy... for whatever device your customer is using. Skim to stay in shape!

  • Why We Need to Teach Children About Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketers, do the children in your life know what you do for a living? Check out these reasons to start talking to children early about careers in marketing.

  • Three Simple Tactics to Increase Customer Loyalty

    Article

    CONTENT TYPE: Article | TOPIC: None

    A rock-solid reputation, a remarkable product, and a price the market believes is fair will get you only halfway toward loyal, repeat buyers. Here's what else you need...

  • The Biggest Reward of Owning a Small Business [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than half of small businesses owners (52%) say the top reward of owning a company is having the freedom to control your own destiny, according to a recent report from Manta.

  • Why Marketers Should Consider Localized Mobile Advertising

    Article

    CONTENT TYPE: Article | TOPIC: None

    Have you overlooked the importance of localized mobile advertising? You shouldn't! Companies that translate and tailor their mobile content for local audiences have a huge advantage over their competitors.

  • Brand Attachment: Larry Vincent Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Larry Vincent, founder and executive director of The Brand Studio at United Talent Agency, discusses brand attachment, including how marketers can use it to predict buying behavior.

  • Surprise, Delight... Then What? Five Tips to Keep the Customer Experience Momentum Going

    Article

    CONTENT TYPE: Article | TOPIC: None

    Here's how you can engage your customers, provide them with proactive service, personalize their experience, and go the extra mile for them.

  • Google Universal Search Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google now delivers Universal Search results—those that include a blend of links, videos, images, news, shopping listings, and map data—for 81% of all US searches, according to a recent report from Searchmetrics.

  • Automation: How Marketing Can Sync With Sales

    Article

    CONTENT TYPE: Article | TOPIC: None

    Here's how marketing automation (along with an old-school method) can sync Marketing and Sales to drive revenues.

  • Search Marketers Need to Stop Ignoring Call Conversions

    Article

    CONTENT TYPE: Article | TOPIC: None

    To compete on search engines like Google and Bing, marketers can't rely solely on the same old PC-based analytics and automation tools that ignore phone calls. Marketers need to adopt solutions that measure and control calls.

  • Five Reasons Your Awesome Content Isn't Going Viral [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    You put so much work into your awesome content and expect it to go viral as soon as it hits the Internet. But after you publish it, no one seems to care. So, why isn't your brilliant content going viral?

  • What Clients Expect of Marketing and Ad Agencies

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Businesses expect the marketing and advertising agencies they employ to do a bit of everything, from properly understanding current objectives to presenting ideas and solutions beyond the conventional, according to a recent report from Domus and Harris Interactive.

  • Four Tips to Accelerate Sales Through the B2B Content Funnel

    Article

    CONTENT TYPE: Article | TOPIC: None

    Does your content do most of the selling for your company? It should. But if it doesn't, your problem may be rooted in not having a content strategy that mirrors an effective sales funnel.

  • Marketers, Test Before You Leap (Across Borders)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketers have perfected the art of testing. We test landing pages, subject lines, and Web layouts. So, why not apply those testing skills to the globalization of all your marketing campaigns and content?

  • Which Search Engines Deliver the Most Engaged Visitors?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google dominates organic search, sending 17 times more visits to publishers' websites than Yahoo, Bing, Ask.com, and AOL combined. But does it deliver the most engaged audience?

  • Happy Third Birthday, Google+! Now What? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Three years ago, Google+ was launched. Here's a look at why some marketers love the social media platform and why some hate it, and where it might be heading.

  • Are You Unsuccessfully Copying Other Marketers' Successes?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Have you heard of replication remorse? It's the regret marketers feel when we try and emulate the success of others by copying what they did... and failing. Here's why you need to stop replicating.

  • Is Facebook Still Cool? And for Marketers, Does It Matter?

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    For brands, the question remains: If Facebook is no longer "cool"—but young people are still using it—what should marketers be doing with the channel?