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  • Customer Experience Rankings: The 25 Best (and Worst) Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Consumers in the United States say supermarkets Publix and H-E-B are the businesses with the best customer experience, according to a recent report from the Temkin Ground.

  • Four Reasons Marketers Should Be Excited About Machine Learning

    Article

    CONTENT TYPE: Article | TOPIC: None

    Machine learning is generating a lot of chatter lately, but what's it all about? Here's a look at why marketers should care about machine learning and the best places to use it.

  • Blurred Lines: When Marketing, PR, and Content Overlap

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Here's how marketing, PR, and content can work together across four main areas—the PESO model—as well as where they diverge, and how to assign responsibilities where they make the most sense.

  • How Gender-Diverse Is the Digital Marketing Industry?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than two-thirds of online marketers are men, and that proportion is even higher in many technical roles, according to a report from Moz.

  • Why Innovation Matters in Account-Based Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Innovation is becoming a core element of every market. If you don't innovate, your business grows stale. So, what role does innovation play in account-based marketing?

  • Measuring the B2B Customer Journey: Bryan Semple on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Measurement & Analytics

    Private equity/startup go-to-market executive Bryan Semple shares insights on marketing measurement and the B2B customer journey, focusing on how modern marketers can measure the impact of their efforts.

  • Marketing Project Musts: Stay Organized With These Five Tips

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Multiple clients with multiple projects, all with multiple deadlines... Whether you are approaching a new product launch, a website redesign, or any other project, here are a few ways to effectively juggle multiple project tasks.

  • Marketing Video: No Lead Left Behind

    Video

    CONTENT TYPE: Video | TOPIC: None

    Though too many leads certainly isn't a bad problem to have, it can be a problem nonetheless if a company's marketing efforts are being driven by lead volume rather than lead quality.

  • Is Digital B2B Advertising Effective?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 71% of of B2B marketers say their company's digital ads sometimes or always fail to meet expectations, according to a recent report from Demandbase.

  • How to Get Marketing Help When You Need It

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Does your small business have marketing and branding needs but not enough money to hire an agency or a consultant? Don't fret, you have many options to ensure you get the help you need to start or grow your business.

  • Unlock the Mystery of Lead-Capture Success [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Crafting successful lead-capture strategies can be difficult and overwhelming. This infographic, however, can make unlocking the secrets of lead capturing easier.

  • Stop Obsessing Over the Verbing of Your Product Names

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketers are obsessed with the "verbing" of their product names. But choosing a name in the hope that it (like Google and Roller Blade) becomes a verb? That's a bad call.

  • Do Consumers Read Emails Sent by Businesses?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    What percentage of emails sent by businesses are viewed by consumers? What share of messages end up in spam folders, on average?

  • Three Huge Mistakes You're Committing in Your Social Content

    Article

    CONTENT TYPE: Article | TOPIC: None

    Want to be seen as a trusted advertiser and transparent brand? Then follow the FTC's endorsement guidelines and avoid these big social content mistakes.

  • The Problem With Marketing Dashboards: Pure Data Visualization Is Rarely Successful

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    The success or failure of a dashboard is closely linked to data visualization. But focus purely on the visualization, and you'll fail. So consider these three questions and then take the prescribed actions.

  • Google AdWords Benchmarks by Industry

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Which industries have the highest, or lowest, Google AdWords click-through rates, engagement levels, and costs?

  • The Biggest Sales-Enablement Problems and Their Solutions [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Most companies say their sales teams lack the right content at the right time. Here's a quick look at those sales-enablement problems and ideas for solving them.

  • #SocialSkim: Pinterest Extends DIY Ads to SMBs, Plus 13 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Social gets easier to tackle this week: Pinterest's DIY ad manager is open to SMBs, WordPress is releasing an Instant Articles plugin for Facebook (which also launched nifty tools), and Reddit wants to help brands address its community. And much more, of course.

  • How to Maximize Your Content's Reach on Social Media

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    It's not tough to publish on social media: With a few clicks you have a post on Facebook, a tweet on Twitter, or a video on YouTube. The tough part, as you know, is getting found, viewed, read, liked, and shared—and doing it without annoying people.

  • What Salespeople Need to Know to Stay Relevant in Digital Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Technology doesn't signal the death of the B2B salesperson... It signals the rebirth of the evolved, modern salesperson. Here's what you need to know to keep evolving.