FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • How Effective Are Super Bowl Ads?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The average Super Bowl XLVIII television commercial increased the likelihood that a viewer would purchase that brand's products or services 6.6%, according to a recent report from BrandAds.

  • Sweep Up More Fans With These Three Tactics

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Using well-executed sweepstakes promotions, drawings, and contests to reach fans can increase the likelihood that members of your audience will share with their friends—AKA, your future audience.

  • The Most Important Element for Increasing Leads and Sales

    Article

    CONTENT TYPE: Article | TOPIC: None

    The "consumerization" of B2B marketing is about reducing friction at all customer touchpoints. B2B vendors need to learn from friction-reducing techniques of consumer goods firms and retailers.

  • Explainer Videos Are for Marketers Unable to Explain

    Article

    CONTENT TYPE: Article | TOPIC: None

    In my opinion, the explainer video marketing trend is dreadful. Here's why.

  • Fun With Data Science: John Foreman of MailChimp Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    MailChimp's chief data scientist explains what "data science" is and how it affects marketing communications, product development, and more. He offers marketing professionals concrete tips for crunching numbers to turn data into insights.

  • CMOs Are Struggling to Master Omni-Channel Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 85% of CMOs say their efforts at implementing an omni-channel marketing strategy are being thwarted by a lack of access to data and inadequate tools/technology, according to a recent report by the CMO Club and Visual IQ.

  • How Content Marketing Took the World to the Moon, and What It Teaches Us Today

    Article

    CONTENT TYPE: Article | TOPIC: None

    The greatest story never told (until now) about content as a marketing tool is that it helped to deliver humans to the moon in the late 1960s and early 1970s.

  • The Six Insider Secrets of Contagious Content [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Marketers can increase their content's chances of being spread far and wide by making sure it includes the six traits featured in the following infographic.

  • The Human Voice Is Sales' and Marketing's Biggest Blind Spot

    Article

    CONTENT TYPE: Article | TOPIC: None

    The re-emergence of voice-based communications is forcing marketing and sales teams to acknowledge that voice is in their blind spot—and they're losing business as a result. Here's a look at the problem.

  • Digital Marketing Trends: More Money Going to Proven Channels

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Marketers are planning to primarily increase spend on proven channels in 2014, with a smaller share going to unproven tactics, according to a recent report from Conversant.

  • How a Local Business Can Do Better Online in Five Easy Steps

    Article

    CONTENT TYPE: Article | TOPIC: None

    Learn how to set up a Google+ Local account, where besides Google you can find local customers, what offline marketing tactics to use to spur online activity, and why every local biz needs a social marketing plan.

  • Can Your Customers Hear You?

    Article

    CONTENT TYPE: Article | TOPIC: None

    You've been calling, emailing, tweeting, blogging, and advertising, but it all seems to just disappear into the void. Is anyone listening to you?

  • Email Marketing Tactics: What Worked (and What Didn't) in 2013

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Personalized promotional emails sent during 2013 had 29% higher unique open rates and 41% higher unique click rates than non-personalized mailings, according to a recent report from Experian Marketing Services.

  • What Does Social Media Growth Look Like? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Marketers often talk about how social media is growing... but what does that mean exactly? Here's a look at some facts regarding the growth and use of social media.

  • Facebook Contest Ideas for Every Month of the Year [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    When managing your social media, you are in a constant battle for the attention of your fans. Producing worthwhile and entertaining content all of the time is hard, right? But you can win this battle!

  • Rethink Your Branding to Create Crazy Love From Customers

    Article

    CONTENT TYPE: Article | TOPIC: None

    Emotions are powerful, and your customers cannot make buying decisions without them. To take your brand from good to ridiculously amazing, focus your marketing on building emotional connections with customers.

  • #SocialSkim: Funny Livetweets From Sochi, Super Bowl Marketing Scores, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Read hilarious hotel livetweets from the Sochi Winter Olympics. See what marketing scored at the Super Bowl. Run effective social media contests. And, as always, learn from all that’s fit to print about the changing face of social! It’s all a Skim away.

  • Customer Loyalty Isn't Just a 'Marketing Thing'

    Article

    CONTENT TYPE: Article | TOPIC: None

    In today's new consumer landscape, companies must rethink brand loyalty and its ownership. Here's why loyalty shouldn't only be your marketing department's concern.

  • How (and Why) Millennials Interact With Brands on Social Networks

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    For online interaction with companies or brands, Facebook is the most popular platform among Millennials, followed by Twitter and Pinterest, according to recent research from the Center for Marketing Research at the University of Massachusetts, Dartmouth.

  • Six Work Lessons Marketing Pros Can Learn From Social Media Best-Practices

    Article

    CONTENT TYPE: Article | TOPIC: None

    We can learn plenty by observing how people use social media—and those lessons can apply to how we function as marketers at our places of work.