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  • 15 Ways to Reduce Online Training & Learning Dropout Rates [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Many businesses invest significant resources in developing online training and professional development courses. Yet, workers often disengage before completing them. This infographic explores what you can do to reduce dropout rates.

  • Generative Engine Optimization: A Content Marketer's Guide for Adapting to AI-Driven Search

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Generative engine optimization is essential for content marketers aiming to stand out in AI-driven search. Explore tactical optimizations and implementation workflows to boost your brand visibility in AI-driven search tools like Google AI Overviews and ChatGPT. Read more.

  • Your Marketing Career: Choosing the Right Business Structure

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: None

    Learn how you can navigate business structures like sole proprietorships, LLCs, and S-Corps to balance liability, taxes, and growth opportunities. Read more.

  • The Rise of AI-Enhanced Resumes and Job Applicants [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Some 65% of hiring professionals say they've encountered AI-enhanced job applicants, and half say they consider enhancing a resume with AI to be a form of fraud, according a recent survey.

  • How to Align Brand and Performance Marketing Without Sacrificing Either: A Framework for Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Marketers face pressure for immediate results, but sustainable growth requires balance. Learn how brand and performance marketing can reinforce each other to deliver long-term value. Read more.

  • The Hidden ROI Leak: Brand-Bidding and What CMOs Can Do

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: None

    Discover how brand-bidding and ad-hijacking distort ROI, raise acquisition costs, and erode profitability—and learn what steps to take to protect branded search. Read more.

  • AI for Every Funnel Stage: From Content to Conversions

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Align AI with your marketing funnel. Andy Crestodina reveals how AI can optimize your marketing, from inbound content to lead nurturing. You'll use AI to find gaps you hadn't noticed before, and measure your campaign performance for AI-powered insights.

  • How to Turn Subject-Matter Expertise Into Engagement: B2B Short-Form Video Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    B2B marketers are turning to subject-matter experts in short-form video to share knowledge, build trust, and connect authentically with audiences across platforms. Explore proven approaches for success. Read more.

  • Are AI Tools Replacing Traditional Search Engines?

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Although the use of AI-powered tools like ChatGPT has been growing rapidly in the US, that does not yet appear to be substantially affecting the use of traditional search engines, according to recent research.

  • Performance Branding in B2B

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Philip Kotler ("the father of modern marketing") and co-author Waldemar Pfoertsch argue that "performance branding" is reshaping B2B marketing by linking brand identity to measurable business results. Read more.

  • The Secret to Successful Employee-Advocacy Posts on LinkedIn

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    If employees make even small changes to the content they share on LinkedIn from their employers, they can have a big positive impact on engagement, according to recent research.

  • Where AI Gets Its Facts [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Reddit is the most cited source of information by popular AI-powered search and research tools like ChatGPT, according to recent research.

  • Marketing Planning Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Artificial Intelligence

    Time flies when you're having fun! And as we approach the start of Q4, it's time to start thinking about planning for next year. Join us at the Marketing Planning Friday Forum for three expert-led sessions that will set you up for success in 2026. Sponsored by Cvent.

  • What Is 'Unbossing'? And Do Workers Want It? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    "Unbossing" is a movement that seeks to shift decion-making from a hierarchical leadership structure to a decentralized, collaborative structure.

  • Adtech's Publisher-First Era: How SSPs Must Adapt to Survive

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Adtech faces a reset as SSPs must demonstrate real value. Publishers demand transparency, performance, and partnership over volume and empty promises. Read more.

  • 7 Categories for AI Use Cases

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    You're already using AI to generate and repurpose content. But are you using it to find and target ICPs, gather prospect data from LinkedIn, or build a marketing plan? In this session, Christopher S. Penn reveals seven B2B use cases made possible with beyond-the-basics AI techniques.

  • Why B2B Brands Should Stop Selling—and Start Teaching

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    B2B buyers face complex decisions and long cycles. Education-led marketing builds trust by offering clarity, insight, and real value. Position your brand as a trusted guide. Read more.

  • What Stops Marketers From Getting the Most Out of Data?

    Chart

    CONTENT TYPE: Chart | TOPIC: Measurement & Analytics

    Marketers say the biggest roadblock they face with regard to getting the most value out of their data is disconnected platforms, according to recent research.

  • How Marketers Can Avoid AI-Powered Communication Mistakes

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    B2B marketers are adopting AI at record speed, but success requires human oversight, brand alignment, and clear strategy. Learn how to balance efficiency with authenticity. Read more.

  • Is AI Hurting Early-Career Employment in the US?

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Has the rise of AI tools coincided with changes in employment levels in the United States? Specifically, have the employment levels of younger workers in AI-exposed fields been affected?