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  • MarketingProfs B2B Forum

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

  • AI Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Artificial Intelligence

    Stop chasing perfect prompts. Learn how to design AI-powered workflows that scale—from using agents for specific tasks to activating content with measurable ROI to architecting smart human-AI handoffs that drive consistent results. Sponsored by Allego.

  • How Marketing Teams Actually Collaborate in 2026

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    Is AI—and the hype around it—adding noise to your work day, but not enough clarity or results? Discover how high-performing marketing teams are scaling work, building momentum, and executing faster with stronger collaboration, not more meetings. Sponsored by Wrike.

  • Demos Booked ≠ Ready: How B2B Tech Marketers Can Unblock Stalled Pipeline

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Customer Experience

    If booked demos aren't leading to enough sales, something's broken in your process. Let's find and fix it! Take a closer look at how prospects decide what and when to buy, and how you can adjust your strategy and messaging to close more deals. Sponsored by 3rd + Taylor.

  • How to Win Mindshare With Influencer Campaigns

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    Here's what the best B2B brands know: video wins mindshare. Mindshare wins revenue. And influencer campaigns? They're your fastest path to both. But most B2B marketers struggle with where to start. Join us to see the exact playbook, from creative gifting activations to video amplification to measuring real business impact. Sponsored by Goldcast.

  • 3 Data Quality Priorities for 2026 With Real Revenue Impact

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    Poor data quality drains revenue, erodes CRM trust, and distorts pipeline reporting. Discover three strategic priorities revenue leaders can use to eliminate duplicates and build scalable growth foundations. Read more.

  • 7 Steps to Create a Content Marketing Program From Scratch

    Article

    CONTENT TYPE: Article | TOPIC: None

    New marketing managers can transform scattered content efforts into structured, strategic programs. Follow seven practical steps to establish governance, align stakeholders, and build sustainable workflows that drive measurable impact. Read more.

  • The Most Popular Mobile Apps in the US [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    YouTube is the top app in the US by share of audience across every adult age group, and for both men and women, according to recent research.

  • How B2B SaaS CMOs Buy Software

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    What does the software buying process look like for B2B SaaS CMOs? Which factors have the most influence on narrowing down their vendor lists? To find out, researchers surveyed 101 CMOs who work for mid-market B2B SaaS companies.

  • AI Update, February 20, 2026: AI News and Views From the Past Week

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Catch up on select AI news and developments since the workweek ended February 13. Stay in the know.

  • A Four-Step Framework for Winning Complex OEM Buying Committees

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Winning technical OEM deals requires more than a superior product. Learn how to map stakeholders, tailor messaging, and equip sales to navigate complex buying committees effectively. Read more.

  • The 'Data Mirage' Affecting B2B Performance Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Issues like inflated signals, AI noise, and disconnected tools are combining to create a "data mirage" that's hampering B2B performance marketing effectiveness, according to recent research.

  • Stop Chasing Growth: Remove the Three Barriers to Building Brand Preference

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Growth in professional services firms comes from earning brand preference. Learn how strategy, commercialization, and culture must align to demonstrate expertise, deliver results, and build lasting client trust. Read more.

  • How Many Marketing Emails and Texts Is Too Many?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    What volume of emails and text messages do people consider to be "too much" from a brand? To find out, researchers surveyed 6,000 consumers in Australia, Canada, New Zealand, the United Kingdom, and the United States.

  • What Recruiters Are Seeing as AI Transforms Marketing Teams

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    AI isn’t taking marketing jobs—it’s changing what great marketers do. Discover how hybrid roles, human skills, and smarter hiring define success in the AI era. Read more.

  • Why Human-First Marketing Matters [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This infographic explores how focusing on people's needs, language, and context can turn engagement into loyalty and action.

  • The State of Digital Agencies: Revenue and AI Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Most digital marketing agencies don't think the health of the industry is very good right now, but most also expect revenue to increase this year, according to recent research.

  • Demand Generation Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Demand Generation

    There are a lot of moving parts to demand generation—and now we need to add in being AI-ready. Join three demand generation marketing experts for actionable and effective ways to fortify your demand gen programs in 2026. Sponsored by Convertr.

  • AI Update, February 13, 2026: AI News and Views From the Past Week

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Catch up on select AI news and developments since the workweek ended February 6. Stay in the know.

  • AI-Ready or Not: Why Readiness Is the New Marketing Superpower

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence

    AI readiness—not simply AI adoption—is the key to unlocking great marketing results with AI tools. Is your team using these tools to their potential, or are you stuck with outdated tech and processes? Discover the secrets to being AI-ready in this free webinar. Sponsored by Storyblok.