Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Friday Forum | TOPIC: Social Media
Do you feel like your video marketing strategy (if you even have one) is lacking? What are the best ways to incorporate it into your overall strategy, and what platforms should you be using? Sponsored by Adtaxi.
CONTENT TYPE: Master Class | TOPIC: Metrics & Measurement
Join expert Samantha Stone for this comprehensive Master Class to develop the financial acumen and measurement skills needed to make smarter business decisions, move your business forward, impress your CFO and management team, and prove your value.
CONTENT TYPE: PRO Webinar | TOPIC: Metrics & Measurement
CONTENT TYPE: Sponsored Webinar | TOPIC: Content
Are you paying enough attention to your customers' post-sale journey? Probably not. Now's the time to up your game, provide content your customers want, and build advocates for your brand. You need a customer-engagement strategy. Sponsored by Uberflip.
CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy
If you're marketing a technology product or service, your content and messaging need to address topics that are trending with the developer and tech community. But how do you learn what's trending, and what's the best way to keep your marketing efforts on point and valuable to this audience? Sponsored by Stack Overflow.
CONTENT TYPE: Sponsored Webinar | TOPIC: Events
According to the ON24 Webinar Benchmarks Report, over a third of all webinar attendance was on-demand—NOT LIVE. This means that to truly capture your full potential audience, you need an integrated on-demand webinar strategy. Sponsored by ON24.
CONTENT TYPE: Webinar | TOPIC: Customer Experience
When marketers want to measure customer experience and loyalty, they often use Net Promoter Score (NPS), which focuses on whether customers would recommend your product or service. That's nice to know, of course, but reliance on that one simple metric is likely limiting your opportunities for growth and excellence. It's time to go beyond NPS and use a KPI that actually forecasts loyalty and growth.
CONTENT TYPE: Chart | TOPIC: Email
Half of marketers say the COVID-19 pandemic has affected their email strategy, according to recent research from Mailjet.
CONTENT TYPE: Article | TOPIC: Management
If you want to prove Marketing's worth to your executives, you have to think in their terms—that is, sales, profit, and growth. Find out how in this article.
CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions
Google's responsive search ads (RSAs) enable advertisers to create multiple copy options and then let machine-learning and AI determine the best-performing combinations. How can marketers make the most of this powerful format?
CONTENT TYPE: Guide/Report | TOPIC: Marketing Strategy
Wouldn't it be nice to have a bird's eye view into the accounts most likely to engage with your brand's online presence? In turn, this would enable your marketing team to target these accounts more effectively. It can be done, and it starts with Intent data. Sponsored by Bombora.
Are you struggling to access, analyze, and make sense of data that is siloed, fragmented, or otherwise lacking in full-picture insights? It's time to make the best possible use of all your data—by ensuring it can be a single source of truth that gives you a 360-degree view and helps you achieve better ROI. Sounds good, right? Sponsored by Snowflake.
CONTENT TYPE: Article | TOPIC: Customer Experience
Customer trust is at an all-time low. But marketing with truth and honesty isn't only about integrity—it actually increases your company's profitability. Here's how.
CONTENT TYPE: Podcast | TOPIC: Branding
Afiya Addison, global program manager at the B2B Institute at LinkedIn, discusses why some brands adapt and excel while others struggle just to hold on.
CONTENT TYPE: Infographic | TOPIC: Career Management
Do you have a toxic boss? And if you do, what sort of leader are you dealing with? This flowchart infographic helps you answer those questions and provides advice.
CONTENT TYPE: Chart | TOPIC: Social Media
Average engagement on Instagram posts from businesses spiked in the spring and summer of 2020 and then returned roughly to its prior levels, according to recent research from Social Insider and Sked Social.
CONTENT TYPE: Sponsored Article | TOPIC: Marketing Technology
Marketing automation technology is no longer a luxury; it's a necessity for companies to operate efficiently. From improved customer experience to increased visibility, here are some of the many advantages to using AI and automation.
CONTENT TYPE: Article | TOPIC: Content
You know about account-based marketing. Now it's time for account-based podcasting: delivering personalized audio content directly to target customers. Learn more here.
CONTENT TYPE: Article | TOPIC: Social Media
Influencer campaign performance can be difficult to measure. What metrics should you be using, and how do you apply those insights to modify your campaigns? This article will give you some ideas.
CONTENT TYPE: Guide/Report | TOPIC: Customer Experience
The million-dollar question: Is a customer experience investment worth it? Find out why this is a flawed question in this e-book.
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