Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Featured | TOPIC: Content | ELEMENT: Multiple
Telling compelling business stories to engage customers and prospects doesn't have to be difficult. In our newest Storytelling Online Workshop, you'll learn tips and tactics to level up your storytelling skills... fast!
CONTENT TYPE: Chart | TOPIC: Demand Generation | ELEMENT: Communicate
Most salespeople say they're facing fewer deals and more missed quotas because of COVID-19, and a majority also say the pandemic has driven them to shift to virtual selling, according to recent research from LinkedIn.
CONTENT TYPE: Article | TOPIC: Writing | ELEMENT: Communicate
Our reality—living in a state of isolation, bombarded with messages about the importance of maintaining separation—is influencing the way we think and communicate. Our lack of social interaction is limiting our ability to communicate effectively. Including in our writing.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy | ELEMENT: Plan
Most Americans say they would rather watch a 30-second advertisement in exchange for free content than share their email address with a company, according to recent research from BuzzStream and Fractl.
CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Create
With some version of reopening on the horizon, marketers are having to rethink their marketing efforts, especially email—since so many of us have been relying on digital communication more than ever. What should our approach be now?
CONTENT TYPE: Infographic | TOPIC: Branding | ELEMENT: Communicate
Although creatives know that their work creates tangible results for businesses, their work has often been undervalued by their more business-minded colleagues. Yet businesses are increasingly recognizing the value of creativity for achieving business objectives.
CONTENT TYPE: Chart | TOPIC: Marketing Technology | ELEMENT: Plan
Buyers of B2B technology products and services say what they most want right now from vendors is information about how to get the most out of the solutions they already own, according to recent research from LeadMD.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Communicate
In today's digital marketing landscape, many marketers still downplay the importance of images. Yet decades' worth of scientific research consistently demonstrates that people are much better at remembering pictures than words. Visuals just might be the most important marketing tool we have.
CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Plan
LinkedIn has been testing a new conversational format—LinkedIn Stories—to be released "soon." So, what does the introduction of LinkedIn's own version of Stories mean? Will it "kickstart conversations" and "nurture relationships," as LinkedIn hopes?
CONTENT TYPE: Event | TOPIC: Writing | ELEMENT: Communicate
Whether you're a marketing newbie or a seasoned pro, Marketing Writing Bootcamp's 13 sessions (with live keynotes on April 28, May 5, and May 12) will help you level up your marketing writing… fast!
CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Strategy
The needs and wants of customers have shifted dramatically in the past two months, and companies that continue to move forward without adjusting will struggle for some time to come. Here are four ways B2B companies can provide helpful, impactful, and timely customer experiences during this crisis.
CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Communicate
To turn your first encounter with potential clients into an effective account-based marketing (ABM) relationship, you must engage your audience, establish credibility, and ask them for an easy "yes." Here's what you need to know.
CONTENT TYPE: Event | TOPIC: Content | ELEMENT: Communicate
Whether you see story opportunities everywhere or struggle with adopting a more narrative approach to content, the 11 on-demand sessions in our Storytelling Summit for Marketers will help you shift from writing features and benefits copy to creating compelling narratives that inspire a genuine connection with your audience.
CONTENT TYPE: Infographic | TOPIC: Demand Generation | ELEMENT: Communicate
Particularly in ABM, offline engagement tactics—such as B2B direct mail—can make an impression and differentiate you from your competition. When, post-pandemic, businesses reopen their offices, B2B organizations should give direct mail a serious look.
CONTENT TYPE: Infographic | TOPIC: Email | ELEMENT: Create
How do you sign off your marketing emails in a way that fits your brand—but still shows you're aware of what's going on during a tough time for your customers? Here's a chart with 30+ options, listed from best to worst, with brand-voice options both cheeky and formal.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Plan
In addition to being easier to understand and consume, video in general is more likely to be shared by users, making it an excellent marketing tool. They're also capable of being viewed or listened to by anyone, including those with disabilities—which is why you need to create accessible videos.
CONTENT TYPE: Chart | TOPIC: Management | ELEMENT: Plan
What do top-performing sales negotiators do differently? Do they tend to rely more on certain approaches and tactics than other sellers do? RAIN Group surveyed 262 salespeople who work in 26 industries. Here's what it found.
Our CX efforts are not selfless: We provide a positive customer experience because it drives repeat purchases and long-term loyalty. But what happens when there is a once-in-a-century pandemic? CX can't be about maximizing lifetime value.Yes, it's time to get real about customer-centricity.
You've probably received emails from every brand you've ever interacted with over the past 20 years, telling you about what they're doing for their community and customers in these "unprecedented" times. Here are 30 creative alternatives to "unprecedented" you might use in your communications.
CONTENT TYPE: Infographic | TOPIC: Content | ELEMENT: Plan
Done well, content marketing can be a powerful weapon in the B2B marketer's arsenal, helping to generate leads, nurture them, and convert them into customers. Done badly, it's ineffective and a waste of time and other precious resources. Here are some ways to do it well.
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