Communications Resources for Marketing Professionals

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The Power of Emotional Advertising in B2B Brand-Building: Feelings vs. Function

Article

CONTENT TYPE: Article | TOPIC: Branding

A study shows how emotionally resonant B2B ads can build brand strength and drive brand value and business performance. Read more.
Thought Leadership for Lead Generation: A Smart Key for Unlocking Transformational Growth

Article

CONTENT TYPE: Article | TOPIC: Demand Generation

Learn how thought leadership fuels more effective lead generation by reaching untapped audiences, fueling demand, and guiding buyers through their buying journey. Read more.
Eight Less Traditional Ways People Are Using AI at Work

Chart

CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

Today's workers are turning to AI set goals, talk through problems, do financial planning, evaluate job performance, better understand colleagues, seek mental health support, get career coaching, and vent frustrations.
Breaking Through to Reach Buyers: How Education-Led Marketing Is Redefining B2B Marketing

Article

CONTENT TYPE: Article | TOPIC: Demand Generation

B2B buyers are overwhelmed by proliferation of generic content and skeptical of it. Education-led marketing helps brands stand out with clarity and trust-building content and experiences. Read more.
Five Social Media Ad Trends Shaping 2025 [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

This infographic covers five key social media ad shifts that marketers should be watching, and it explains which industries each shift is most relevant to.
Are You Really Reaching Your Ideal Audience?

Sponsored Article

CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

Reaching decision-makers requires more than impressions. Learn how association media helps B2B marketers boost credibility and engagement. Read more.
The Most Valuable, Fastest-Rising, and Strongest B2B Brands

Chart

CONTENT TYPE: Chart | TOPIC: Branding

Which B2B brands have the highest brand value in 2025? Which have the strongest perceived brand equity? To find out, researchers analyzed the value and strength of thousands of B2B brands.
What Marketers Get Wrong About Email Personalization (And How to Fix It)

Sponsored Article

CONTENT TYPE: Sponsored Article | TOPIC: Email Marketing

Discover how a simple, automated personalization framework can improve deliverability, engagement, and retention in your email marketing strategy. Read more.
How to Be a Great Storyteller [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Marketing Content

This infographic explores why storytelling matters, the elements of a great story, seven steps to becoming a great storyteller, advice for business storytelling, and five classic storytelling techniques.
Human Content: What It Means & Why It's Important

Article

CONTENT TYPE: Article | TOPIC: Marketing Content

AI content is improving fast—but it still lacks the emotion, imperfection, and relatability of human content. Here's how human writing builds trust and drives action. Read more.
What Microsoft's New Email Deliverability Requirement and Recommendations Mean for B2B Brands

Article

CONTENT TYPE: Article | TOPIC: Email Marketing

Microsoft's new deliverability requirement affects B2B email senders, in particular. Learn about the current rule and prepare for what are likely to become new requirements in the future. Read more.
The Secret to B2B Event Success: The Virtual Sandwich Method

Article

CONTENT TYPE: Article | TOPIC: Event Marketing

Discover how a hybrid event strategy—the virtual sandwich method—improves attendee experiences and extends impact to before and after live events. Read more.
The State of B2B Influencer Marketing in 2025

Chart

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

How do B2B marketers plan to improve their influencer marketing strategies this year? Which influencer content types are delivering the best results? What challenges are marketers facing with their influencer programs?
The New B2B Social Media Environment: How to Navigate the Choppy Waters

Article

CONTENT TYPE: Article | TOPIC: Social Media Marketing

B2B social media is evolving fast. Learn how marketers are adjusting to new platforms, content types, and SEO trends to stay competitive. Read more.
What's the Difference Between SEO, AEO, and GEO? [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: SEO

This infographic covers what SEO, AEO, and GEO are, the key factors that influence each optimization strategy, and who each is most useful for.
Why Traditional SEO Isn't Enough Anymore: How to Prepare for AI Search

Article

CONTENT TYPE: Article | TOPIC: Artificial Intelligence

AI-driven search is rewriting the rules of SEO. Discover how to build trust, authority, and visibility to optimize your online content for AI-generated search responses. Read more.
Five Ways to Hone Your LinkedIn Content Strategy in 2025 [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

This infographic explores five key LinkedIn content areas that marketers should consider focusing on this year.
Storytelling: Secret Weapon of Entrepreneurs and Marketers

Article

CONTENT TYPE: Article | TOPIC: Communications

Breaking down any topic into digestible portions and delivering it as a compelling narrative helps your audience understand your message, remember it, and connect with you. That's why storytelling is so powerful. Read more.
How to Work Smarter on Social Media [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

This infographic covers eight key ways to reduce the amount of effort needed to execute a successful social media strategy.
Essential Tech PR Strategies for Startups and Established Companies Alike

Article

CONTENT TYPE: Article | TOPIC: Public Relations

Discover how modern tech PR combines storytelling, positioning, and authenticity to help startups and established firms gain visibility and credibility. Read more.

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The Power of Emotional Advertising in B2B Brand-Building: Feelings vs. Function

Thought Leadership for Lead Generation: A Smart Key for Unlocking Transformational Growth

Eight Less Traditional Ways People Are Using AI at Work

Breaking Through to Reach Buyers: How Education-Led Marketing Is Redefining B2B Marketing

Five Social Media Ad Trends Shaping 2025 [Infographic]

Are You Really Reaching Your Ideal Audience?

The Most Valuable, Fastest-Rising, and Strongest B2B Brands

What Marketers Get Wrong About Email Personalization (And How to Fix It)

How to Be a Great Storyteller [Infographic]

Human Content: What It Means & Why It's Important

What Microsoft's New Email Deliverability Requirement and Recommendations Mean for B2B Brands

The Secret to B2B Event Success: The Virtual Sandwich Method

The State of B2B Influencer Marketing in 2025

The New B2B Social Media Environment: How to Navigate the Choppy Waters

What's the Difference Between SEO, AEO, and GEO? [Infographic]

Why Traditional SEO Isn't Enough Anymore: How to Prepare for AI Search

Five Ways to Hone Your LinkedIn Content Strategy in 2025 [Infographic]

Storytelling: Secret Weapon of Entrepreneurs and Marketers

How to Work Smarter on Social Media [Infographic]

Essential Tech PR Strategies for Startups and Established Companies Alike