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CONTENT TYPE: Webinar | TOPIC: Account-Based Marketing
In this PRO seminar, you'll learn everything you need to ignite your account-based marketing program. You'll leave knowing how to identify whether ABM is right for you, who you should be targeting, and what tactics you should be using.
CONTENT TYPE: Chart | TOPIC: Account-Based Marketing
Marketers say personalizing content is the most effective account-based marketing tactic, according to recent research from Ascend2.
CONTENT TYPE: Podcast | TOPIC: Account-Based Marketing
Nipul Chokshi of predictive analytics company Lattice Engines explains how account-based marketing can be scaled to work for companies with a large volume of target accounts, and offers advice for implementing ABM.
CONTENT TYPE: Article | TOPIC: Account-Based Marketing
Account-based marketing is built on six processes that flip the focus from generating leads to courting the companies you want to do business with. An added benefit: total sales and marketing alignment.
CONTENT TYPE: Article | TOPIC: Customer Loyalty
Strong customer relationships drive sales, sustainability, and growth, especially in today's economy. Regardless of your industry, follow these five tips for stronger and healthier customer relationships.
What is it that regularly blows apart business development efforts and causes marketing to fail? The lack of follow up. Yes, it can be uncomfortable to do for professionals, but it isn't hard; anyone can do it.
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