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  • No Size Too Small: ABM for SMBs

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing | ELEMENT: Strategy

    Account-based marketing might be thought of as an enterprise-level tactic, but that doesn't mean ABM, albeit scaled down, can't provide outsized results for your small-to-midsize business.

  • How Account-Based Marketing and Selling via LinkedIn Can Drive Revenue

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing | ELEMENT: Plan

    Here are some real-life examples of how an account-based marketing and selling approach on LinkedIn can drive not just reach and awareness but also demand and revenue.

  • Five Steps to Jump-Start Your Account-Based Marketing Program

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Account-Based Marketing | ELEMENT: Plan

    In this PRO seminar, you'll learn everything you need to ignite your account-based marketing program. You'll leave knowing how to identify whether ABM is right for you, who you should be targeting, and what tactics you should be using.

  • What's Old Is New Again... Account-Based Marketing: Nipul Chokshi of Lattice Engines on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Account-Based Marketing | ELEMENT: Communicate

    Nipul Chokshi of predictive analytics company Lattice Engines explains how account-based marketing can be scaled to work for companies with a large volume of target accounts, and offers advice for implementing ABM.

  • How to Use the Six ABM Processes to Align Sales and Marketing and Drive Real Results

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing | ELEMENT: Management

    Account-based marketing is built on six processes that flip the focus from generating leads to courting the companies you want to do business with. An added benefit: total sales and marketing alignment.

  • Five Tips for Creating Relationships That Drive Sales

    Article

    CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Communicate

    Strong customer relationships drive sales, sustainability, and growth, especially in today's economy. Regardless of your industry, follow these five tips for stronger and healthier customer relationships.

  • Why You Should Make Follow-Up a Priority: Six Questions and Five Tips

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing | ELEMENT: Communicate

    What is it that regularly blows apart business development efforts and causes marketing to fail? The lack of follow up. Yes, it can be uncomfortable to do for professionals, but it isn't hard; anyone can do it.