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CONTENT TYPE: Podcast | TOPIC: Account-Based Marketing | ELEMENT: Communicate
Nipul Chokshi of predictive analytics company Lattice Engines explains how account-based marketing can be scaled to work for companies with a large volume of target accounts, and offers advice for implementing ABM.
CONTENT TYPE: Article | TOPIC: Account-Based Marketing | ELEMENT: Management
Account-based marketing is built on six processes that flip the focus from generating leads to courting the companies you want to do business with. An added benefit: total sales and marketing alignment.
CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Communicate
Strong customer relationships drive sales, sustainability, and growth, especially in today's economy. Regardless of your industry, follow these five tips for stronger and healthier customer relationships.
CONTENT TYPE: Article | TOPIC: Account-Based Marketing | ELEMENT: Communicate
What is it that regularly blows apart business development efforts and causes marketing to fail? The lack of follow up. Yes, it can be uncomfortable to do for professionals, but it isn't hard; anyone can do it.
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