Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Mobile | ELEMENT: Communicate
Marketers struggle mightily to take advantage of the huge opportunity that is mobile advertising. That's because we must first understand how receptive consumers are to certain types of messaging at various moments during the day. These insights will help.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions | ELEMENT: Strategy
Online advertising will account for more than half of global advertising expenditure by 2021, according to recent research and forecasts from Zenith. Check out the details.
CONTENT TYPE: Infographic | TOPIC: Demand Generation | ELEMENT: Plan
It's already back-to-school season—the second-biggest retail event of the year, behind holiday shopping. But effectively targeting these shoppers takes a bit of planning. Use the stats and strategies in this infographic to plan the most effective back-to-school campaigns.
CONTENT TYPE: Sponsored Webinar | TOPIC: Advertising & Promotions | ELEMENT: Management
Is your digital advertising performing as well as it could be? Do you have an effective strategy in place? We'll show you how to up your game. Sponsored by Marketo.
CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Create
Social media marketing is more than just posting stuff and waiting for miracles to happen. Organic social media reach is all but dead. That's the reality we have to deal with. Here's how you can conquer that reality in seven steps.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy | ELEMENT: Strategy
Businesses worldwide are jumping onto technological advancements and changes in marketing. If you're not prioritizing digital marketing, you're merely giving your competitors a chance to get ahead. See just how important digital marketing is for businesses today.
CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions | ELEMENT: Analyze
Marketers are investing heavily in display ad campaigns to drive brand awareness as well as sales. But ROI hinges on being able to personalize ads to the consumer, showing them the right ad at the right time. Check out this infographic for ways to do that.
CONTENT TYPE: Sponsored Article | TOPIC: Advertising & Promotions | ELEMENT: Create
Creative assets that attract attention and leave a lasting, positive impression can pave the way for business growth. But marketers and advertisers often have trouble with crafting great visual and messaging assets. This article will help.
CONTENT TYPE: Article | TOPIC: Marketing Technology | ELEMENT: Create
For successful growth marketing, PR, and promotions, today's marketers need digital tools, including browser extensions, to bring their marketing communications strategy to life. Check out these top digital tools and Chrome extensions.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Communicate
Even when you create a great piece of content, it might never be seen if it's not promoted and shared. Promotion is critical to the success of your content strategy, in general. To ensure your content gets seen and generates leads, use these 10 unpaid, organic content-promotion tactics.
CONTENT TYPE: Podcast | TOPIC: Advertising & Promotions | ELEMENT: Plan
LinkedIn ad expert AJ Wilcox shares secrets for using Linkedin Ads to generate high-quality leads and nurture them to achieve better sales results.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions | ELEMENT: Plan
Here's some good news for marketers: The amount of advertising spend lost to online bot fraud is declining, according to a recent report from White Ops and the Association of National Advertisers (ANA).
CONTENT TYPE: Article | TOPIC: Public Relations | ELEMENT: Strategy
Brand safety is being redefined by consumers. Marketers today need to look beyond just making sure their ads don't appear in controversial contexts. Brands' usage policies, partnerships, and even political campaign contributions are now in play. Here's advice on how to keep your brand safe.
CONTENT TYPE: Chart | TOPIC: Social Media | ELEMENT: Plan
Consumers say Facebook and YouTube are the online platforms with the greatest amount of offensive content, according to a recent report from AdColony.
CONTENT TYPE: Article | TOPIC: Search | ELEMENT: Communicate
Paid search, also known as pay-per-click (PPC) advertising, is a part of search engine marketing (SEM). It's an effective way to drive search traffic your way quickly and consistently. But how does it work? And why should small and midsize businesses be using it?
Agencies are increasingly charging clients for paid search services based on a percentage of spend, according to recent research from WordStream.
CONTENT TYPE: Article | TOPIC: Management | ELEMENT: Management
Relationships are hard work—full of ups and downs, twists and turns. The relationship between client and marketing agency, too, requires TLC. Finding and keeping the right one is vital. Here's how you can cultivate a lasting, meaningful relationship with your marketing agency of choice.
CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy
Media strategies need to remain agile and democratized in a world saturated with digitized media formats and emerging tech trends. What are the business models that can ensure success with digital media now and in the future?
Consumers find direct mail marketing valuable as long as the materials come from brands they are interested in and/or categories they are interested in, according to recent research from PebblePost.
CONTENT TYPE: Article | TOPIC: Advertising & Promotions | ELEMENT: Plan
When planning a digital marketing campaign, you have to make sure it will be successful and you'll be using your budget optimally. Take these five important steps before launching your campaign so you don't waste money or time.
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