Advertising & Promotions Resources

CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Communicate

Even when you create a great piece of content, it might never be seen if it's not promoted and shared. Promotion is critical to the success of your content strategy, in general. To ensure your content gets seen and generates leads, use these 10 unpaid, organic content-promotion tactics.

CONTENT TYPE: Article | TOPIC: Public Relations | ELEMENT: Strategy

Brand safety is being redefined by consumers. Marketers today need to look beyond just making sure their ads don't appear in controversial contexts. Brands' usage policies, partnerships, and even political campaign contributions are now in play. Here's advice on how to keep your brand safe.

CONTENT TYPE: Article | TOPIC: Search | ELEMENT: Communicate

Paid search, also known as pay-per-click (PPC) advertising, is a part of search engine marketing (SEM). It's an effective way to drive search traffic your way quickly and consistently. But how does it work? And why should small and midsize businesses be using it?

CONTENT TYPE: Article | TOPIC: Management | ELEMENT: Management

Relationships are hard work—full of ups and downs, twists and turns. The relationship between client and marketing agency, too, requires TLC. Finding and keeping the right one is vital. Here's how you can cultivate a lasting, meaningful relationship with your marketing agency of choice.

CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy

Media strategies need to remain agile and democratized in a world saturated with digitized media formats and emerging tech trends. What are the business models that can ensure success with digital media now and in the future?

CONTENT TYPE: Article | TOPIC: Advertising & Promotions | ELEMENT: Plan

When planning a digital marketing campaign, you have to make sure it will be successful and you'll be using your budget optimally. Take these five important steps before launching your campaign so you don't waste money or time.

CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy

It happens at the start of every year:Local businesses are eager to activate their marketing plans; but, after a busy holiday season, even the most experienced marketers can be overwhelmed. Here are some simple steps to get going and stay on track in 2019.

CONTENT TYPE: Article | TOPIC: Branding | ELEMENT: Communicate

How can we marketers map our messages and voice to ensure our audiences are comfortable with both, and create a neat fit between message, product, and medium? Watch the video to find out.

CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Create

A hashtag is making the rounds on Twitter, and it's one marketers should be sure to take note of: #BadStockPhotosOfMyJob. The hashtag refers to stock images that fail to accurately represent what professionals actually do. Here's how to avoid having your next campaign's images being branded with the hashtag of fails.

CONTENT TYPE: Article | TOPIC: Advertising & Promotions | ELEMENT: Plan

Sabine Benoit, professor of marketing at the University of Surrey, briefly explains how consumer behavior is affected by contextual factors and what marketers can do to capitalize on it.

CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy

Content on different channels and on different devices is consumed in different ways; as a result, there are more challenges for the storyteller, but more opportunities, too—including transmedia storytelling. Find out about the persuasive capabilities of storytelling across platforms.

CONTENT TYPE: Article | TOPIC: Advertising & Promotions | ELEMENT: Plan

Disruption can be annoying, but it can also help to grab attention. In this, the first in a series of brief but insight-packed videos, marketing professor Isabelle Szmigin discusses how consumers navigate through messages they do and do not want to receive. Useful, right? Check it out!