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  • Holiday Marketing in October? Why Ad Campaigns Should Start Early [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions | ELEMENT: Plan

    Marketers looking to make the most of their winter-holiday online advertising campaigns should not overlook the month of October, according to recent research from AdRoll.

  • Google Ads Mobile Benchmarks for 18 Industries [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Search | ELEMENT: Plan

    What are the average engagement rates and costs for mobile ads on Google's search and display networks? How do those rates and costs vary among industries?

  • The Paid Social Channels Marketers Are Most Bullish About

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    CONTENT TYPE: Chart | TOPIC: Social Media | ELEMENT: Plan

    Which social networks are brands and agencies advertising on most? Are marketers more bullish about some paid social platforms than they are about others?

  • 2018 Digital Advertising Trends: Which Predictions Came True [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions | ELEMENT: Plan

    Video will be huge, mobile will be first, and consumers will be clamoring for data transparency: That's what marketers expected in 2018. Which of those predictions came true? See what's actually happening in digital advertising this year.

  • Eight Ways to Reduce Search Ad CPA and Boost Conversions

    Article

    CONTENT TYPE: Article | TOPIC: Search | ELEMENT: Communicate

    Paid search ad campaigns can be the fastest way to generate leads. The challenge, however, is to ensure healthy cost per acquisition (CPA). Here are eight techniques you can use to boost conversions while reducing CPA.

  • Content Marketing and Native Advertising: A Match Made in Marketing Heaven

    Article

    CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Plan

    Content marketing and native advertising each have their own benefits. But when used together, the whole is greater than the sum of its parts. Read on for tips to help you drive even more leads.

  • Facebook Advertising Tactics for the B2B Marketer

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Advertising & Promotions | ELEMENT: Communicate

    Let's face it: Facebook advertising is hard. But if you're a B2B marketer, it can be a winning part in your marketing mix… if you do it right. First, use this social platform to understand customer and prospect needs. Next, implement targeted ad campaigns that meet your goals. We'll show you how.

  • The Psychology of Advertising: Thinking vs. Feeling [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions | ELEMENT: Create

    Considering all the advertising people see on a daily basis, it's a miracle any of the ads actually push through the clutter to stand out. Here's a look at the psychology of ads, including tips to make your ads memorable.

  • Measuring Sponsorship ROI: Marketers' Favorite Metrics

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    CONTENT TYPE: Chart | TOPIC: Metrics & Measurement | ELEMENT: Analyze

    Most marketers do not have a standardized process for measuring the return on investment of their sponsorships, according to recent research from the Association of National Advertisers (ANA) and Marketing Accountability Standards Board (MASB).

  • Unanswered Calls: The Plague of Paid Search ROI [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Search | ELEMENT: Plan

    Paid search results that drive phone contact can have high ROI, but you won't see the results you want if your business is missing calls. Here are eight steps you can take to make sure you capture those valuable leads.