Branding differentiates you from your competition. It unifies your name, logo, website, products and services and helps your prospective and existing customers identify you in a crowded marketplace. Branding reflects your company’s promises, your identity and what your business represents. Finally, and maybe most importantly, good branding promotes brand recognition and can create and build customer loyalty.
Your brand strategy goes beyond your logo design and font choice for your marketing materials. Effective brand development requires examination of your current brand marketing, development of a buyer persona, and a clear sighted review of your company’s mission and vision, among many other tasks. If you’re building your brand, you need the insight and expertise of professionals who understand the importance of brand marketing. Our library of free resources helps you focus on brand marketing, empowering you in brand development and brand building to create a brand that is truly unforgettable. Why not get started today?
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CONTENT TYPE: Chart | TOPIC: Branding
Americans view Seventh Generation, TOMS, Zoom, Allbirds, and AbbVie as the most purpose-driven brands, according to recent research from StrawberryFrog and Dynata.
CONTENT TYPE: Infographic | TOPIC: Branding
What do marketers need to know about connecting with members of Gen Z? This infographic explores their spending habits, favorite brands, values, and digital platform preferences.
CONTENT TYPE: Article | TOPIC: Branding
Successful branding relies on having a defensible market position, and a good way to regularly evaluate yours is to use brand-mapping. Here's how.
CONTENT TYPE: Infographic | TOPIC: Social Media Marketing
To help marketers figure out the best hashtags to use on LinkedIn this Pride Month, the professional social network created this infographic.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
Pride Month is upon us, and many companies will rebrand with rainbows to mark the occasion. But running Pride campaigns without aligning your brand with LGBT struggles is disingenuous. Here's how to do Pride Month right.
Of all major brands, Trader Joe's has the best reputation among US consumers, according to recent research from Axios and The Harris Poll.
Disney, Tesla, and Apple are the major brands people feel most intimately connected to, according to recent research from MBLM.
Marketers should be gazing into their crystal balls to see how their company will really fare in the cookieless future. Here are the tactics that will keep brands afloat.
"Positions, everyone!" You know where your company started at the beginning of the show. But where is it by intermission? If you don't know, it may be time to reposition.
This infographic explores how businesses can benefit greatly by taking a blended, overlapping approach that delivers a mix of content related to different aspects of their overarching brand.
CONTENT TYPE: Podcast | TOPIC: Branding
Are you ready to take a journey through trust, reciprocity, reputation, and strategy? In this episode, George B. Thomas and Eric Yaverbaum uncover a matrix of words, tips, and wisdom for building a successful brand in the digital world.
"Oh, that company? I hear it's shady..." Don't let that happen to you! Consistent vigilance over your media mentions can help manage your brand's reputation.
Which brands inspire so much loyalty that people want to immortalize them in ink? To find out, DealA examined Instagram data, looking at the volume of posts tagged with the word "tattoo" as well as popular brand names.
Brand voice has become top-of-mind in marketing as more and more people support businesses that share their values. But how you treat your customers is only part of the battle—employees have to be part of the conversation, too.
Taking customer feedback on social media can be brutal. It's like standing on a stage getting hit by flying vegetables. A possible alternative is to build an online community, which comes with added benefits for both your brand and your customers.
CONTENT TYPE: Article | TOPIC: Public Relations
Working in PR and media relations means no day will ever be the same, so it's imperative that you roll with changes and adjust how you work. These four tips can help.
Time to take your brand to the doctor. How does it measure up? Ask yourself these six questions to see if you need to make changes.
Not all of us can be good at naming things, which is why we have brand-naming agencies and experts to make sure a new name rolls right off the tongue. This article gives five ways to tell whether a brand-namer is worth your while.
People say the most important attributes that an organization can exhibit to build trust are keeping its promises and being transparent, according to recent research from Ipsos.
Public perception around purpose-driven brands is changing. Find out what top B2B brands are doing in lieu of catchy marketing slogans to emphasize a higher purpose.
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