Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Career Management | ELEMENT: Management
In the fast-moving world of marketing, it's easy to feel stuck. Here's what you can do to get your career moving forward.
CONTENT TYPE: Chart | TOPIC: Management | ELEMENT: Management
Marketers with digital skills, especially those with digital advertising and content expertise, are most in demand by employers, according to research from McKinley Marketing Partners.
CONTENT TYPE: Article | TOPIC: Management | ELEMENT: Management
Marketers are known for late nights and jam-packed days. Unfortunately, that kind of schedule can lead to diminished productivity at best, and burnout and turnover at worst. There's a better way.
CONTENT TYPE: Webinar | TOPIC: Career Management | ELEMENT: Management
In this PRO seminar, you'll learn the secrets to professionally standing out based on acclaimed author and speaker Mark Schaefer's new book, KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age. You'll learn how to approach your Web presence so you can create the proper authority, reputation, and audience to realize your potential and achieve your goals, whatever they might be.
CONTENT TYPE: Podcast | TOPIC: Career Management | ELEMENT: Management
Alicia Tillman, chief marketing officer of SAP Ariba, and Lisa Skeete Tatum, co-founder and chief executive officer of Landit, discuss enterprise branding, the importance of embracing a corporate mission, and women in leadership positions.
You can't get answers if you don't ask questions. And if you don't get answers, you can't make informed decisions. Ask these nine questions, and you'll be on your way to owning your content-job interview.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Plan
This detailed guide can help you and your brand benefit from guest-posting—to position you as subject-matter experts, drive traffic to your site and generate leads, increase your audience reach, make connections with influencers, and much more...
As a leader, building up the confidence of your marketing team is among the most rewarding things you can do—both for yourself and for your company. Give these five confidence-building techniques a try.
CONTENT TYPE: Chart | TOPIC: Career Management | ELEMENT: Management
The CEO tends to be the oldest and longest-tenured member of a large company's C-level executive team, according to recent research from Korn Ferry.
Marketing strategist, educator, and best-selling author Mark W. Schaefer shares insights from his latest book, Known: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age.
Just about anyone, not just the talented few, can be creative. Here are six techniques for coming up with loads of creative ideas.
As marketing technologies, channels, and platforms evolve, so must the skill sets of digital marketing professionals. Do you and your team have the most important digital marketing skills needed for success in 2017?
In an age of algorithms and artificial intelligence, marketers don't just need to be tech-savvy... they need to be tech-everything. That may sound like an exaggeration, but have you looked at job postings lately?
A panel of senior business leaders at the MarketingProfs B2B Forum discussed their careers and offered advice on the path from modern marketer to CMO or CEO. These four common lessons emerged from the discussion.
CONTENT TYPE: Webinar | TOPIC: Career Management | ELEMENT: Communicate
In this PRO seminar, we'll show you what makes something funny by deconstructing the stand-up comedy process. You'll learn how to apply easy, actionable steps from some of the very best presidential speeches and TED Talks, as well as how to translate comedy principles into public speaking skills for a business or marketing audience. You'll leave with the tools you need to deliver more memorable, entertaining, and engaging presentations … every time.
CONTENT TYPE: Webinar | TOPIC: Content | ELEMENT: Communicate
CONTENT TYPE: Webinar | TOPIC: Content | ELEMENT: Management
CONTENT TYPE: Article | TOPIC: Writing | ELEMENT: Create
Writing isn't supposed to be easy. But that doesn't mean it has to be painful. Here are a few things I do to power through. Call it a list of struggling-writer affirmations.
CONTENT TYPE: Article | TOPIC: Career Management | ELEMENT: Plan
Never sit through another irrelevant keynote again... Learn how to spot the next big-name speakers—and gain truly useful information—instead of paying too much for the same-old faces.
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