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  • Beyond Buzzwords: How to Build a Personalization Strategy for Optimal CX and Growth

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The "Hi [customer name]" template falls short of true personalization in the post-pandemic world. What people want from brands now is much less Mad Lib and more customized experience.

  • The Power of a B2B Referral Generation Program | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Demand Generation

    Many companies perceive referrals to be out of their control—as something that just happens whenever they get lucky. But that's not how it should work. You can—and should—be generating referrals systematically.

  • How to Be More Customer-Focused

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    In theory, it's easy to be customer-focused: gather and process customer information, segment, focus on target segments, understand customer perceptions, act on customer information, and know when and how to build customer relationships. So, why is being customer-focused so hard?

  • Why a CXO Alone Won't Solve Your CX Problems

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    If you're concerned about your company's customer experience, don't just throw a CXO into the fray and expect that person to fix it. Leaders need buy-in from all departments to improve customer experience.

  • How B2B Marketers Use Organic Social Media Strategy for Success | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Social Media Marketing

    The 3Cs of Marketing (company, customers, and competitors) is a popular concept. In Marketing Smarts Live Show episode 39, host George B. Thomas and Dorien Morin-van Dam delve into the 3Cs of organic social media strategy.

  • Distributed Marketing: How to Avoid Brand Chaos, Fragmented Data, Workflow Waste, Insufficient Scale, and Lousy ROI

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    How can you deal with multiple locations, multiple brands, distributed teams, disparate data sources, branding inconsistency, disjointed workflows—and, as a result, a lousy customer experience and miserable ROI? Discover exactly how. Sponsored by Acquia + Material.

  • Why People Delete Apps From Their Phones

    Chart

    CONTENT TYPE: Chart | TOPIC: Customer Experience

    Why do people delete apps from their mobile phones? How long does it take before they make the decision to delete an app or not? To find out, Airship surveyed 11,000 people age 18 and older.

  • From Content Creation to Conversion: A Marketer's Guide to the Content Supply Chain

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    Want to give your customers more personalized experiences with your content—without having to create more content? Discover how to create a scalable content supply chain that will help you deliver impactful experiences that invariably convert. Sponsored by Adobe.

  • What Makes Customer Service Experiences Great or Terrible?

    Chart

    CONTENT TYPE: Chart | TOPIC: Customer Experience

    Which factors contribute most to great and terrible experiences when customers contact businesses? To find out, Oracle and Ascend2 surveyed 5,053 people around the world.

  • Communities Are the Future of Marketing | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Strategy

    Why are communities the future of marketing? Mark Schaefer, author of Belonging to the Brand: Why Community Is the Last Great Marketing Strategy, has a lot of ways to answer that question, and he goes into many of them.

  • How to Design a Customer Health Score: Seven Focus Areas

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    How do you analyze your company's customer success to find out what areas need improvement? This article offers an effective "recipe" for understanding customer health.

  • Brand and Trust: Becoming a Trusted B2B Voice | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Customer Experience

    This episode of the Marketing Smarts Live Show, produced by MarketingProfs and its Marketing Smarts Podcast, is the inaugural episode of YouTube-based series, which began airing in June 2022.

  • Supercharge Your Online Form Conversions With Address Autocomplete

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Customer Experience

    How many leads does your company lose as a consequence of awkward form fields or a bad user experience? Learn how to increase online form conversions.

  • Does Marketing or Sales Own Customer Strategy?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Most senior marketers say that customer strategy is not equally owned by Marketing and Sales in their organization, according to recent research from the CMO Council and KPMG.

  • You Have Options: How to Pick the Perfect Gift Card for Your Reward or Incentive Program

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Customer Experience

    Rewards and incentives can make for great motivators and a positive experience for customers. But the options can sometimes be overwhelming. Here's a quick guide on how to choose the best incentives.

  • What Annoys People Most About SMS Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Communications

    People say they become most annoyed with SMS messages when messages come too often, when they come from brands they don't know, and when they aren't relevant, according to recent research from Validity.

  • The Case for Boosting B2B Customer Experience With Multilingual Support

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    When you think of how to improve your customers' experience, you likely consider website UX, speed of response, and smooth transitions, among other things. When serving international customers, speaking their language can influence all of that.

  • How to Automate New-Business and Loyalty Incentives: You Now Have Digital Options

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    Ever wonder what businesses did to incentivize or thank customers before the age of digital everything? A lot of manual labor, that's what. Keep up with digital loyalty, incentives, and gifting trends and free up your marketing team's time and improve their efficiency. Join us for this free webinar. Sponsored by Tango.

  • How Marketing Teams Can Tap Into Their Superpowers

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Management

    In this superhero-themed webinar, learn how to do more revenue-generating marketing activities with less—less time, less headcount, and less budget. Kick that marketing kryptonite to the curb and discover how to save the day. Sponsored by Act-On.

  • The New Customer Journey: How to Reach B2B Buyers

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    To keep up with evolving buyers, sellers need to better understand the new customer journey. Here's what that means today.