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  • Three Ways to Build Customer Trust in an Increasingly Out-of-Control World

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    As the world shifts further toward a culture of technology following the tumultuous year of 2020, building a culture of trust is a difficult task for any brand. Show your customers they can trust you by focusing on these three things.

  • How to Build a Full-Lifecycle Customer-Engagement Strategy

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    Are you paying enough attention to your customers' post-sale journey? Probably not. Now's the time to up your game, provide content your customers want, and build advocates for your brand. You need a customer-engagement strategy. Sponsored by Uberflip.

  • B2B Buyers Are Back: Three Ways Your Marketing Team Can Profit

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Sure, B2B buyers may be back, and budgets may be recovering, but buyer behavior has fundamentally changed. Adapt to altered buying behaviors by following these three tips.

  • Poised for Profit: Execs Reflect on Digital Customer Engagement

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    The transformation to digital engagement from in-person selling has undoubtedly been a challenge. Seven executives from Fortune 1000 companies share their experiences of successfully shifting to digital customer engagement.

  • Creating Content for Different Buyer Journey Stages in 2021

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Content

    The current environment is a great chance to reconsider your content marketing funnel, stage by stage, and adjust it to our new reality. Here's exactly what you can do.

  • How to Push Customers Down the Brand Loyalty Funnel

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    How do you determine when a customer is loyal to your brand? This article breaks down customers into five levels of loyalty, and outlines how to market to each level.

  • How to Achieve Loyalty & Growth Through Customer Experience Excellence

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Customer Experience

    When marketers want to measure customer experience and loyalty, they often use Net Promoter Score (NPS), which focuses on whether customers would recommend your product or service. That's nice to know, of course, but reliance on that one simple metric is likely limiting your opportunities for growth and excellence. It's time to go beyond NPS and use a KPI that actually forecasts loyalty and growth.

  • Why Honesty and Integrity Pay: The Benefits of Truth-Based Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Customer trust is at an all-time low. But marketing with truth and honesty isn't only about integrity—it actually increases your company's profitability. Here's how.

  • MarketingProfs Customer Experience (CX) Guide

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Customer Experience

    The million-dollar question: Is a customer experience investment worth it? Find out why this is a flawed question in this e-book.

  • Why People Really Do What They Do: 'Primal Brain' Author Tim Ash on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Customer Experience

    Evolutionary psychology and digital marketing expert Tim Ash shares insights from his book 'Unleash Your Primal Brain: Demystifying How We Think and Why We Act.'

  • 24 Popular Gifts B2B Firms Sent to Customers in 2020

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    Sweet treats, tumblers, and e-commerce gift cards were among the most popular gifts B2B firms sent to buyers and customers in 2020, according to recent research from Sendoso.

  • What Are You Going to Do About Your Outdated B2B Buyer Personas?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The pandemic has changed everyone, including your customers. The buyer personas you created a year ago no longer apply. Here's how to adapt your messaging and content for your customers' current needs and behaviors.

  • Top 3 Ways Customer-Preference Management Can Help B2B Marketers

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Email Marketing

    Do you have a solid grasp of your users' preferences, including how, and how often, they want to be contacted by you? Most marketers have room for improvement in this area—and the opportunity to boost loyalty and revenue. It's time to up your preference-management game. Sponsored by OneTrust.

  • Do Customers Trust You? Six Tips for Earning Brand Trust in 2021

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    In the era of "fake news," getting someone to trust your content is not an easy task. But customers are more prepared to trust brands and businesses than other sources. Here's how to take advantage of it.

  • How Not to Give a Great Presentation

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Online presentations and webinars are too often dragged down by surplus information or they're cluttered with self-promotion. Nobody has time for that. Make your presentation lean and mean by taking this article's advice.

  • How to Create Successful B2B Relationships

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    B2B marketers have many partnerships—with intermediaries, customers, and others. Some are close relationships, and some aren't. How can you tell what type you need? And if want a close, long-term, and profitable B2B relationship, how can you ensure it will be?

  • Shaped by 2020: The Future of Experience Management

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Customer Experience

    If you want to improve loyalty, boost revenue, and maximize each customer touchpoint (and who doesn't?), it's time to up your experience management (XM) game. Join us for this not-to-be-missed session tailored to marketing and CX professionals—and learn how to adapt and improve your customer experience programs for the challenges of 2021 and beyond. Sponsored by Qualtrics.

  • How to Build Brand and Stand Out in Our Crowded, Distracted World: The 'Brand Now' Framework

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Branding

    Does your brand sometimes get lost in the shuffle? Does it warrant more attention than it's getting? Probably so. But if you're going to stand out in today's cluttered digital world, you need a new approach: the seven elements of the "Brand Now" process—designed for our crowded world. Sponsored by Widen.

  • For Outstanding Buyer Experiences, Think Big but Start Small

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Making big improvements in the buyer experience doesn't have to mean a massive amount of immediate work. You can start with a few small changes. To create an outstanding buyer experience, take these four small steps first.

  • Audiences' Attitudes Toward Mobile Ads and Apps [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    The most acceptable mobile ad format are rewarded videos (i.e., users receive some sort of reward in exchange for time spent viewing), according to recent research from AdColony.