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Since our founding in 2000, we've produced tens of thousands of marketing resources on lead and demand generation strategies, insights, and tools. (So many that even our editors have a hard time keeping up!)
We've set up our demand generation resources so you can search, refine, and find exactly what you're looking for. Filter or search our full library of demand gen articles, videos, classes (and more!) to make your results more relevant. Our marketing resources are created by lead and demand generation experts and marketing professionals, so you’ll find just what you need.
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CONTENT TYPE: Chart | TOPIC: Demand Generation
B2B marketers say the biggest challenges they face with demand generation are generating high-quality leads and collecting high-quality data, according to recent research from HIPB2B and Ascend2.
CONTENT TYPE: Guide/Report | TOPIC: Demand Generation
We help a lot of marketers and business leaders untangle their demand generation efforts. This e-book shares the top 6 Demand Gen Mistakes we see regularly. We've also included some helpful exercises to flesh out exactly where it's going wrong.
CONTENT TYPE: Article | TOPIC: Marketing Content
So... you're relatively new to content marketing. You keep hearing about "sales enablement." What exactly is that? And what content types can you tailor specifically for Sales? This article has your answers.
CONTENT TYPE: Podcast | TOPIC: Marketing Strategy
Before you create a product, you have to create an audience, advises Jimmy Rose of Content Snare. Product creation is a reverse-engineered process that comes out of community.
As a marketer, you produce your content, you post it, you amplify it, and you're done, right? Not so fast. There's more. Gathering content intelligence improves the value, personalization, and overall effectiveness of your marketing. Here's how.
CONTENT TYPE: Webinar | TOPIC: Marketing Strategy
Broad outreach and generic marketing don't speak to your target audience or land the right leads for your B2B brand. Learn how you can use account-based marketing (ABM) to optimize and personalize each touchpoint along your customers' journey to produce higher ROI than other marketing strategies. Sponsored by Terminus.
CONTENT TYPE: Friday Forum | TOPIC: Marketing Strategy
Marketing seems to get more complex by the day, and it can be hard to know which trends and technologies are worth your time. Join us as we look ahead to the trends, platforms, and demand gen and content innovations that will matter in 2022 and beyond, and learn how you can start planning for them now. Sponsored by MNTN.
CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy
Are you still a marketing dinosaur? This description of the four B2B marketing eras can help you find out so you don't become extinct.
CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy
You know digital outreach helps drive brand awareness and revenue. But your audience craves something more—a more personalized approach. Learn how marketers are generating qualified leads and exceeding their revenue goals by blending traditional outreach with personalized experiences. Sponsored by Sendoso.
CONTENT TYPE: Article | TOPIC: Advertising & Promotions
In the digital age, it can feel fruitless to market to people out "in the wild." But for a truly omnichannel approach, OOH ads shouldn't be ruled out. Here are six ways to take advantage of them.
Most people throw out how-to manuals and go straight to YouTube to understand how to do something, and they should be able to do the same for your company. Here are five ways to explain your business with video.
CONTENT TYPE: Sponsored Webinar | TOPIC: Demand Generation
Your customers hold the key to unlocking future business. Learn how to leverage customer reviews to boost demand-gen efforts. Sponsored by TrustRadius.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
Of course you want to lure your competitors' clients, but you may feel stuck in the position of waiting for them to make the switch. Here's how to take action and increase your chances of persuading those prospects.
CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content
Did you know that 80% of the content we create is often wasted? Learn how to create the content that gets used and gives you a healthy return on your content investment. Sponsored by Allego.
CONTENT TYPE: Webinar | TOPIC: Marketing Content
You need to attract new people to your business. The right people, those potential ideal customers. Only then can you successfully engage with them. Providing incredible, high-value, educational content will qualify them ready for sales (or move them down your e-commerce pipeline). Then, when it's time for conversion, your success rate will boom.
CONTENT TYPE: Article | TOPIC: Demand Generation
Price increases don't have to mean your customers' running in the opposite direction. Differentiation and open communication can help. Here are some strategic basics of raising prices.
It's not an exaggeration to say digital content can make or break your marketing campaigns. So if you're not attracting and connecting with the type of audiences you seek, it's time to level-up your content efforts. Get ready to discover how to engage with more—and better—prospects. Sponsored by Act-On.
Getting the right content—content that directly corresponds to a prospect's need—in front of the right people, at the right moment, is a big challenge for today's marketers. But, with the right data and tools, it can be done. And it can drive business growth. Sponsored by Selling Simplified.
Buyer journeys are independent of your sales funnel, which is why so much of those journeys is hidden. But there's a way to be there when they set off on their journey. You just need to see the signals.
Not every conversion means making a sale—especially in B2B, where every customer goes on a long journey before deciding whether to buy. That journey is made up of micro-conversions. This article provides more information about identifying and tracking them.
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