Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Search | ELEMENT: Management
There are critical differences between leads generated from a search query vs. leads generated from referrals and other sources. Common sales approaches can hurt your chances with search-generated leads. You need a customized approach to convert them instead.
CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy
If you gather information to gain a strong understanding of your competitive landscape and market environment, you can improve your strategy across every area of marketing. Let's take a look at how to gather intel in three areas to help you stand out against your competition and win.
CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Strategy
B2B customers are demanding education and advice as part of the sales experience. They see through the bright and shiny marketing speak. They want proof. Real thought leadership is that proof. Take these four steps to identify your company's most powerful thought leaders and their perspectives.
CONTENT TYPE: Sponsored Webinar | TOPIC: Events | ELEMENT: Plan
With a new year of tradeshows upon us, all eyes turn to ROI. Are you ready to get the maximum value—and leads—out of your live events? Sponsored by Cvent.
CONTENT TYPE: Article | TOPIC: Writing | ELEMENT: Communicate
A lot of marketing directors are constantly tweaking their messaging—because it just isn't doing what they want it to do. And it's not easy to fix... with so many moving parts. But here are five of the most common issues that show up in marketing messaging of all kinds. Let's straighten them out, shall we?
CONTENT TYPE: Webinar | TOPIC: Demand Generation | ELEMENT: Plan
Many B2B organizations simply create more content and increase the number of campaigns in hopes that something will work, only to find that simply doing more does not successfully deliver a good buying experience. So what can you do, then, to improve demand gen results?
CONTENT TYPE: Sponsored Webinar | TOPIC: Demand Generation | ELEMENT: Communicate
Demand generation is too often a game of testing and tweaking for a measly 5-10% increase in response and conversion rates. But hold up—do you know what channel routinely gets a 98% open rate and a 50%+ engagement rate? That's right, it's the humble SMS text message. Sponsored by Hustle.
CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Create
Testimonial videos are ideal for the decision stage of the buyer's journey, when prospects are aware of and want to solve a problem, and they are looking for information to help them make up their minds. Help them choose you.
CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Plan
Each of these handful of tactics you can use in conjunction with your social media efforts can boost your lead counts. There is no one-size-fits-all solution, however; you'll need to experiment to find which work best for you. Check out these potentially winning lead-gen tactics.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy | ELEMENT: None
If initial holiday sales figures generated between Thanksgiving Eve and Cyber Monday are any indication, 2018 could be a record-breaking year for e-commerce. Check out some of the more interesting stats and initial figures behind that proposition.
CONTENT TYPE: Sponsored Webinar | TOPIC: Events | ELEMENT: Analyze
There's a lot that happens at an event besides the five minutes a particular attendee is chatting with you at your booth. If you can collect and interpret data about the rest of what event attendees are doing and signaling, you'll be far more successful in your follow-ups. Sponsored by Cvent.
CONTENT TYPE: Infographic | TOPIC: Metrics & Measurement | ELEMENT: Create
It's one thing to have data to share. It's another to communicate your data in a way that helps you demonstrate your point. If you want to be persuasive, you have to show your data in a useful way. Here are several types of charts and graphs with explanations of when to use (and not use) each.
Many of us make the mistake of treating LinkedIn as simply an online Rolodex or a glorified CV, rather than an inbound marketing channel that can be optimized for sales inquiries. That is a huge misstep. Find out how to turn your LinkedIn profile into a powerful inbound sales asset.
CONTENT TYPE: Sponsored Article | TOPIC: Demand Generation | ELEMENT: Management
These seven steps show you how to increase your marketing budget by thinking of Sales as your customer. Give them the leads they want, and they'll keep coming back for more.
CONTENT TYPE: Sponsored Article | TOPIC: Account-Based Marketing | ELEMENT: Strategy
Yes, account-based marketing can be an effective way to convert your B2B audience, but make sure you have a strong foundation before your start. Here's what to look for.
CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: None
The traditional marketing and sales funnel doesn't reflect how most B2B sales works these days--how buyers behave and how purchasing decisions are made. Here's how to win in the new environment.
CONTENT TYPE: Article | TOPIC: Events | ELEMENT: Plan
Few of us would argue against the benefits of exhibiting at a tradeshow, where we can possibly reach hundreds, maybe thousands, of leads. But many of us focus so much on lead capture that we forget about a follow-up plan for nurturing leads into customers. These six tip should help.
CONTENT TYPE: Sponsored Article | TOPIC: Demand Generation | ELEMENT: Analyze
Which are the most important metrics to be tracking in your sales funnel? Close more deals by assessing these key comparison metrics.
CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Management
When making the transition to marketing automation, many B2B organizations find scale to be the biggest issue they face. Here are 10 obstacles that pop up when planning and executing campaigns with marketing automation.
CONTENT TYPE: Sponsored Webinar | TOPIC: Demand Generation | ELEMENT: None
B2B buying team size has increased dramatically in recent years. Everyone on the team has a different agenda, and a simple comment in a meeting can make or break your deal. But you can guide each one of them to affinity for your brand—and, ultimately, a purchase—if you know how to act proactively. Sponsored by Drift.
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