Demand Generation Resources

CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Create

In far too many businesses, marketing and sales teams maintain radio silence between each other, even though each has plenty to offer the other—especially regarding content. If only they could team-up, their collaboration would mean less wheel-spinning and more success for both.

CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Create

B2B companies tend not to believe social strategies will work for them. Instead, they often use social platforms as real-time broadcast channels for announcements or updates. But, done correctly, social can drive B2B lead generation—and conversions.

CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Strategy

Some niche businesses think a small social presence and a semi-decent website are enough to engage customers in the age of digital marketing. Not even close, of course... So, what do successful customer engagements look like in the age of digital transformation?

CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Create

You've likely sat through dozens of terrible presentations—and you're right to feel you were robbed of your time. Avoid subjecting your own audiences to the same fate with your own presentations: Apply these content marketing principles to create and deliver stellar presentations.

CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Create

Millennials are expected to outnumber members of any other generation in the USA this year. How can savvy marketers make the most of this opportunity? What's the best way to reach out to the Millennial market? What kind of message is most likely to resonate?

CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Communicate

What can you really achieve with a solid email marketing strategy? What is a realistic email goal for your business? This article walks you through four real-world examples of businesses that set goals and used email to achieve them.

CONTENT TYPE: Article | TOPIC: Events | ELEMENT: Strategy

In a digitally driven world, the human element can get lost. Nothing can replace face-to-face rapport, which is why events can do wonders for your sales—certain types of events more than others, depending on your brand and positioning. These three types of events can boost your sales.

CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Communicate

Nearly 30% of Americans, that's some 70 million people, regularly listen to at least one podcast. For any business, that's a huge opportunity to tap into a market hungry for content, especially in niche areas of interest. Your podcast audience is waiting for you...

CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Create

Modern B2B buyers are acting more like consumers and demanding frictionless, convenient buying experiences. But delivering those experiences is easier said than done. Here are five key considerations for enabling your marketing and sales teams to exceed buyer expectations.

CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Create

Your welcome emails set the tone for the relationship with your subscribers. If recipients come to know, like, and trust you, they're more likely to open, click, and buy from your future emails. Here are five elements of a welcome email series that'll tip the scales in your favor when you're ready to promote your offers.

CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Strategy

Are you still using the sales funnel as your model for marketing? Stop. There's a better, far more accurate way that also aligns with lead nurturing and trust-building via content marketing. It's lifecycle marketing, and here is how it works.

CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Plan

Sellers—and marketers—are crazy if they don't take advantage of the vast amounts of information about their buyers that's available on social media. And yet, they don't. Those who do... have a great advantage. Here are ways to research buyers on social platforms.