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Welcome to our resources page on Marketing Management - the fine art of leveraging marketing techniques to drive organizational success. Here you can discover valuable insights on trends, best practices, and strategies to develop and maximize the value of your marketing. Develop the tools and techniques to drive your business forward today with our expert resources.
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CONTENT TYPE: Infographic | TOPIC: Branding
This infographic explores how businesses can benefit greatly by taking a blended, overlapping approach that delivers a mix of content related to different aspects of their overarching brand.
CONTENT TYPE: Article | TOPIC: Martech
What can B2B marketers learn from a retail brand? A lot more than just B2C tactics, if the brand sets up its own data solution. And that's happening more and more.
CONTENT TYPE: Chart | TOPIC: Marketing Content
Marketers say they distribute video content most often on social media, whereas salespeople and customer experience professionals say they distribute it most often to prospects and customers, according to recent research.
CONTENT TYPE: Article | TOPIC: Public Relations
You know you've got the best service around. But does anyone else know it? Check out these three tips to increase brand awareness with more media coverage.
CONTENT TYPE: Chart | TOPIC: Career Development
Women in revenue-generating roles say compensation is the top challenge they face at work, according to recent research from Women in Revenue.
CONTENT TYPE: Webinar | TOPIC: Career Development
If there's anything we've learned since 2020, it's that anything is possible. The unimaginable can happen. Unpredictable is the norm. And Marketing needs to be prepared for it.
CONTENT TYPE: Article | TOPIC: Branding
"Oh, that company? I hear it's shady..." Don't let that happen to you! Consistent vigilance over your media mentions can help manage your brand's reputation.
CONTENT TYPE: Sponsored Article | TOPIC: Customer Experience
Your customers' experience should be seamless and smooth as a swan on water, which means making a shift in the inner workings of your company. Here are three tips to get there.
CONTENT TYPE: Article | TOPIC: Marketing Management
"Earth Day every day!" they always said in elementary school. We were enthusiasts then, but it's easy to get bogged down in the adult world of making a living. Here are six steps you can take today to bring sustainability to your marketing.
You ever wake up one day and realize that your martech stack is completely out of control? Here's what may solve your problem.
CONTENT TYPE: Chart | TOPIC: Martech
Marketers say their customer data platform and email marketing platform are the top marketing technologies that they can't live without, according to recent research from Oracle and Ascend2.
Although the sales team shouldn't function exactly like your significant other (at least, we hope not), marketing leaders can learn a lot about alignment from how a marriage endures. Check out these four lessons.
CONTENT TYPE: Infographic | TOPIC: Marketing Management
This piece looks at four marketing ops responsibilities: building and maintaining systems, managing cross-functional projects, handling email and CRM systems, and managing and analyzing data.
CONTENT TYPE: Sponsored Article | TOPIC: Measurement & Analytics
Big ad channels can't be trusted to give you real analytics. Facebook wants you to use Facebook, so it fudges the stats to ensure you will. Multitouch attribution tools, on the other hand, are impartial and effective.
CONTENT TYPE: Chart | TOPIC: Customer Experience
Business leaders say staffing issues/shortages will be the biggest challenge to successfully delivering customer engagement and experience in 2022, according to recent research from Verint.
Time to take your brand to the doctor. How does it measure up? Ask yourself these six questions to see if you need to make changes.
CONTENT TYPE: Chart | TOPIC: Marketing Management
Nearly half of HR leaders believe that meeting culture—the length, frequency, and outcomes of meetings—is a major challenge for their company, according to recent research from Time Is Ltd. and Ascend2.
CONTENT TYPE: Article | TOPIC: Communications
PR seems firmly tied up in a company's brand reputation vs. money-making ventures. But that perception needs to change, argues this article.
Full-time workers would like to see their employers prioritize work-life balance and invest more in team-building events to foster a stronger company culture, according to recent research from HubSpot.
CONTENT TYPE: Article | TOPIC: Marketing Content
High conversion rates for your content can be elusive, but a solid way to get there is by ensuring your prospects are being served exactly what they need—and in the right order. Check out these tips for aligning content to each customer journey.
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