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From ideation to completion, our resources empower you to reach your marketing goals with tools to develop a new marketing strategy or polish your existing one. Discover how to pinpoint your company’s value proposition and ensure your strategy covers the four Ps of marketing. Get help becoming an effective content marketing producer, creating a robust social media campaign for business growth, or budgeting for your branding strategy. All that and more is just a click away.
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CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy
SESSION 2 of 4: Completed your B2B Buyer Persona research? It's time for a "discovery debrief." Separate the wheat from the chaff and build your Buyer Personas with the core elements of your target audience. It's the next step to resonating with your potential customers.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
The economic climate has caused many businesses to re-evaluate their 2023 strategies, and that extends into sales prospecting. In particular, take note of these three trends.
As the pandemic transitions to a less serious threat, brands are once again using in-person tools to reach prospective customers. Printed materials and physical media offer a way to reach people who are at the office less and out in the real world more.
From an uncertain economy to new customer expectations, the B2B marketing function—and the job of the B2B CMO—is shifting, quickly. Here's how to make sure those changes lead to better marketing and faster growth.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Among their many marketing and media capabilities, senior marketers are most confident in their ability to target customers and are least confident in their third-party data analyses, according to recent research.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
Nostalgia marketing—referencing the past to spark positive emotions—can be a highly effective tactic. This infographic explores what makes it work so well and gives examples of it in action.
CONTENT TYPE: Podcast | TOPIC: Marketing Strategy
Lindsay Boyajian Hagan and host George B. Thomas discuss what marketing strategies to lean on during economic uncertainty, including listening to customers, optimizing old content, and aligning siloed teams.
CONTENT TYPE: Article | TOPIC: Social Media Marketing
TikTok is full of flashy ads (and cute dog videos), but a large part of brand presence on the platform is B2C. So, is B2B TikTok even a thing? It certainly can be, if you plan ahead and do it right.
SESSION 1 of 4: B2B Buyer Personas are key to your successful content marketing strategy. Creating useful Buyer Personas starts with effective research. Discover how to research your target audience to both "know" your potential customers and understand their needs.
Many marketers say they value that printed marketing materials such as brochures enable them to provide a physical copy of information, but they also say they worry that people simply throw those materials away, according to recent research.
There's no better time than a looming recession to double-down on marketing to current customers. Get some techniques for doing so in this article.
CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy
Referrals from satisfied customers are a great source of new business. So how do you increase their numbers? Get ideas in this article.
A vital component of any marketing strategy is thinking about what the future might look like. In strategy parlance, that's called having industry foresight. But what does industry foresight mean—and how do you get such a view of—how can you forecast—the future of your market?
CONTENT TYPE: Podcast | TOPIC: Marketing Content
Ahava Leibtag and host George B. Thomas tackle strategic content development, which Ahava describes as a combination of data, politics, and common sense. Their discussion includes tips and hacks, hurdles, and why marketers need to be strategic more than ever to forge a clear connection between content and revenue.
Implementing a data infrastructure can make the difference between planting a flag on a mountain of useless customer data and turning a smaller hill of data into actionable insights. The amount of data doesn't matter so much as what you do with it.
CONTENT TYPE: Webinar | TOPIC: Marketing Strategy
Discover why your messaging isn't always to blame for poor conversion and what may be the culprit instead. Join MarketingProfs CEO Allen Weiss to learn how a positioning framework can help you create powerful messaging that connects with your audience and cements your claim in the marketplace.
CONTENT TYPE: Chart | TOPIC: Branding
People increasingly want brand messaging to be motivational and reassuring, according to recent research from Attest.
Doug Binder and host George B. Thomas discuss the impact of time and attention on your marketing, including how to keep the attention of customers and how to begin the customer journey.
CONTENT TYPE: Article | TOPIC: Martech
In 2022, several technologies cemented their marketing viability. In 2023, we'll start to see those technologies live up to their potential, argues this article.
Senior marketers say demands for ROI, work-from-home issues, and macroeconomic concerns are among the many work worries that keep them up at night, according to recent research.
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