The greatest B2B marketing conference
on the planet!
Sessions On Demand Through Dec 15th
MarketingProfs know that the most effective, successful marketing plan includes a thorough marketing strategy. Our comprehensive library of marketing resources is designed to guide you toward that end with expert advice from our team of experienced, savvy marketing professionals.
From ideation to completion, our resources empower you to reach your marketing goals with tools to develop a new marketing strategy or polish your existing one. Discover how to pinpoint your company’s value proposition and ensure your strategy covers the four Ps of marketing. Get help becoming an effective content marketing producer, creating a robust social media campaign for business growth, or budgeting for your branding strategy. All that and more is just a click away.
IT'S FREE! Become a member to get the tools and knowledge
you need to market smarter.
We respect your privacy.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
B2B buyers want you to treat them as humans, not algorithms. To connect with your customers successfully—on a human level—follow these five steps.
Right now your prospects might be on board with your solution. Three months from now, they might have forgotten you entirely. Learn how to keep that from happening.
Organic referrals are as good as free advertising, but they don't always happen. More often, customers have to be prompted to refer people to your business. Here are nine ways to ensure you get referrals consistently.
CONTENT TYPE: Chart | TOPIC: Account-Based Marketing
A third of B2B marketers who use account-based marketing (ABM) say they have seen a return on investment of more than 50% from the strategy, according to recent research from Demand Spring.
CONTENT TYPE: Podcast | TOPIC: Marketing Content
George B. Thomas and Jay Acunzo dive into what storytelling for B2B marketers really means. They talk about “resonate and resonance," how to get started, why storytelling matters, and more. Take your content creation to the next level with this "unthinkable storytelling" episode.
CONTENT TYPE: Article | TOPIC: Communications
Text messaging apps now come with a spam folder. Uh oh. What can you still do to stand out from the competition in customers' text inboxes? These four rules can help.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Optimism for the US economy has plummeted among senior marketers, according to recent research from The CMO Survey.
CONTENT TYPE: Podcast | TOPIC: Social Media Marketing
Why Instagram, and why now? Expert author Jenn Herman busts Instagram myths, shares words of wisdom, and dives into how B2B marketers can get started and use the social media platform to its full potential.
CONTENT TYPE: Article | TOPIC: Event Marketing
Smaller hybrid and virtual events can often reach more people than large conferences because smaller shows can better take accessibility and other attendee needs into account. Learn how to plan such events.
CONTENT TYPE: Article | TOPIC: Email Marketing
It takes continual, meticulous post-purchase engagement to turn a one-time customer into a brand evangelist. That engagement usually begins with an email conversation.
Many marketing agencies are finding it harder to obtain new business this year compared with last year, according to recent research from RSW/US.
CONTENT TYPE: Article | TOPIC: Customer Experience
In B2B relationships, all voices are important, but not equal or the same—and treating them as such can cost your company retention and loyalty.
"What is the definition of marketing strategy?" is a common question among marketing professionals and others in the business world. This article covers some basic ideas that separate marketing strategy from other aspects of marketing.
CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content
Content plays a vital role in creating a symbiotic—and successful—relationship and alignment between your sales and marketing teams. Join Pam Didner to learn how to create and curate great content to support your sales and revenue goals. Sponsored by Bigtincan.
CONTENT TYPE: Podcast | TOPIC: Marketing Strategy
Marketing Smarts jumps into the good, the bad, and the ugly that B2B marketers have faced in the name of market research. Jim Longo talks about how to get started, gives words of wisdom, and explains what market research success looks like.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
This infographic from Giraffe Social Media explores the psychology of six colors commonly used by marketers: red, blue, yellow, orange, green, and purple.
CONTENT TYPE: Sponsored Webinar | TOPIC: Demand Generation
Say goodbye to Sales and Marketing communication breakdowns and disagreements about leads—especially lead quality and lead follow-up (or the lack thereof). In this webinar, you'll learn how to use lead scoring to align Sales and Marketing, gain strategic insights about products and accounts, and close more deals. Sponsored by Adobe Marketo Engage.
CONTENT TYPE: Infographic | TOPIC: Customer Experience
Providing a great customer experience is essential to reducing churn and driving repeat sales. So, how can you ensure you're delivering an experience that meets—or even exceeds—expectations?
B2B marketing and sales leaders say the data types they're using most as part of their go-to-market efforts are account history (57% cite) and contact data (57% also cite).
Your company may have its messaging content and tone perfected, but that counts for nothing if you're messaging customers at 3 in the morning on weekends. Go through the steps in this article to achieve total personalization of the customer experience.
Keep me signed in
Sign in with your preferred account, below.
Over 350,000 marketers rely on MarketingProfs for B2B know-how every day. Don't miss out on the latest marketing tips and techniques, delivered right to your inbox.Subscribe today ... it's free!