Marketing Strategy Resources for the Marketing Professional Resources

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Word-of-mouth is the top way that marketers hear about new marketing agencies, according to recent research.

CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

Are the benefits being delivered by generative AI to enterprise companies in line with the benefits they really want from the technology? Deloitte surveyed 2,773 business leaders to find out.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

What are the top challenges B2B firms face with their influencer programs? Do they have dedicated budgets for those programs? What are their top influencer marketing priorities? Which B2B influencer content types are most effective?

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Small businesses say driving lead generation and dealing with budget constraints are the top marketing challenges they face, according to recent research.

CONTENT TYPE: Chart | TOPIC: Martech

Some 99% of businesses plan to make some changes to their martech stack in the next 12 months, according to recent research.

CONTENT TYPE: Infographic | TOPIC: Demand Generation

What are the most important B2B lead generation insights and data points you should be aware of in 2025?

CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

Social media and digital display/video are the top media channels marketers plan to increase spend on in 2025, according to recent research.

CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

This infographic explores key areas of focus and investment for B2B marketers this year, as well top customer complaints they'll need to address.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Most Americans say they do not think the government should punish companies for political stances, and they also say tech companies should be responsible for removing misleading content, according to recent research.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

What do marketing professionals at digital agencies think of the current landscape? How do they feel about the future? Do they expect their firms to add more headcount? What impact do they expect AI to have on the industry?

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Senior marketers in the United States expect their marketing budgets to bump up moderately over the next 12 months, according to recent research.