Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
Now, more than ever, organizations are depending on digital channels to maintain customer connections and plant seeds for future growth. Here's how marketers can be responsive and provide leadership during this crisis.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Most Americans say they would rather watch a 30-second advertisement in exchange for free content than share their email address with a company, according to recent research from BuzzStream and Fractl.
CONTENT TYPE: Infographic | TOPIC: Branding
Although creatives know that their work creates tangible results for businesses, their work has often been undervalued by their more business-minded colleagues. Yet businesses are increasingly recognizing the value of creativity for achieving business objectives.
CONTENT TYPE: Chart | TOPIC: Marketing Technology
Buyers of B2B technology products and services say what they most want right now from vendors is information about how to get the most out of the solutions they already own, according to recent research from LeadMD.
The true economic fallout of the current coronavirus crisis is far from certain, and many marketers have been asked to freeze all nonessential spending. If you're one of those marketers, your budget may now be sheltering in place alongside you. But you can, and must, keep marketing.
CONTENT TYPE: Article | TOPIC: Management
All professional services agencies entering the third decade of the 21st Century have many responsibilities... but they have only one essential task: They must—constantly, continually, and rapidly—adapt to change and innovate.
Most B2B companies around the world have already reduced their marketing spend because of the COVID-19 pandemic, according to recent research from McKinsey.
The Dutch word "averechts" refers to when someone does something to avoid a problem, but that action backfires—causing the very problem they were trying to avoid. That is precisely what is happening to most companies during the COVID-19 pandemic. Avoid your "averechts" moment.
CONTENT TYPE: Article | TOPIC: Account-Based Marketing
These are some of the most common and costly mistakes that marketers make when adopting, implementing, and executing ABM. But you can avoid making these 7 mistakes. Here's how.
CONTENT TYPE: Chart | TOPIC: Branding
Fully 94% of marketers say the COVID-19 pandemic has had an impact on their brand marketing and content marketing strategies, according to recent research from Bynder.
You're interested in Agile Marketing, and you have questions... Here are some answers to some major queries about Agile teams, leaders, measurement, and many other FAQs. Let's dig in.
CONTENT TYPE: Infographic | TOPIC: Demand Generation
How are marketers supposed to cut through the clutter when email response rates hover around 1%? All it might take is an offline nudge with the help of direct mail. Direct still works. It works better when combined with digital.
CONTENT TYPE: Article | TOPIC: Content
If this pandemic has blindsided your business, you've been asking questions like these: How should we talk to our prospects and customers? Should we ditch our editorial plans, or stay the course? Is content promotion still acceptable, or is it a definite no-no? You need a content strategy for this crisis.
CONTENT TYPE: Article | TOPIC: Demand Generation
How do you generate more leads in what is the digital marketing jungle of today? It helps to understand current trends that on-the-ground practitioners are seeing in digital marketing. Here are some do's and dont's based on their advice.
CONTENT TYPE: Infographic | TOPIC: Events
Virtual meetings are now commonplace, and working from home is looking like it's here to stay for a long while, but will large scale events like conferences ever come back? This infographic outlines how virtual events, too, may be here to stay—a major change for businesses.
With the Coronavirus pandemic wreaking havoc on businesses around the world, companies may be unsure of what role their customer advisory board (CAB) might play during the crisis. But now is an ideal time for your CAB to take a proactive, leadership role during the current crisis.
We are living in a time of great disruption. Disruption in the market breaks paradigms. It creates as much opportunity as loss. It is easier for our minds to envision the downside of our losses than to see new opportunities. Though harder to spot, the opportunities are there.
Trying to predict our post-COVID B2B marketing future may be a fool's errand. Still, there are enough breadcrumbs left by previous crises and recessions to help us make some educated guesses. So here are five realities that B2B marketers will likely face in the next 2-3 years.
CONTENT TYPE: Infographic | TOPIC: Content
You know that trashing your content plan is a bad idea—but your boss or clients may not. If you’re looking for ways to justify your content programs and budgets during this time of crisis, here are eight ideas you can share with key stakeholders.
CONTENT TYPE: Sponsored Article | TOPIC: Marketing Technology
AI-powered automation has begun taking over some of the most grueling elements of contemporary marketing and content authoring at scale. Still, AI isn't a marketing silver bullet—but marketers can't afford to ignore its already evident potential.
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