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  • How Senior Marketers Set Their Budgets

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    The most common approach that senior marketers take for setting their marketing budget is to create a yearly budget based on the previous year's expenses, according to recent research from The CMO Survey.

  • You Don't Close a Deal, You Open a Relationship

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Today's business is no longer about getting new logos and ringing the sales bell—it's about keeping the customers you have. This article explains why closing a deal is only the first step in connecting with customers.

  • The Top Areas Where Martech Tools Could Be Improved

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Technology

    Marketers say the top areas where marketing tools could be improved are their integrations with other technologies, their data integrations, and their pricing, according to recent research from SharpSpring and Ascend2.

  • What's Ahead? Four Marketing Execs Discuss the Future of Marketing

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    It's time to think hard about the future of marketing—from the role of marketing teams to which channels and platforms are becoming more or less important—and everything in between, including what the latest data predicts for the industry. Join us to find the best way forward. Sponsored by Cvent.

  • The Great Compression and the Future of Marketing Post-Pandemic: Mitch Joel on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Upcoming B2B Forum speaker Mitch Joel talks about "The Great Compression" of business technology, the future of remote work, branding vs. direct response, and the benefits of the long haul.

  • Marketing Automation: Seven Machine-Learning Use Cases

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Technology

    The marketing world is abuzz with the benefits of AI and machine-learning, but how do you bring them from theory into practice? Here are seven ways companies are using AI and ML to automate their marketing.

  • Four Tips for Implementing Agile Strategies in Your Marketing to Increase Efficiency and Results

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Agile marketing has gained traction by enabling marketers to adapt more quickly in an uncertain environment. But switching to Agile is not a simple process. This article has four tips on how to adopt Agile methods successfully.

  • The Distributed Team Blueprint

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Marketing Strategy

    If your team is like most, it has been feeling the pains of subpar distributed-work experiences. And, with distributed work here to stay, it's time to take a look at your operational model and make the necessary shifts to ensure your team members are able to connect, collaborate, and stay visible in the ways they want and need. Sponsored by Airtable.

  • Doubleheader Event: Agile Marketing and Planning—Beyond the Basics

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    Are you ready to enable greater efficiency and productivity among your team and organization? If so, now is the time to level-up your strategic planning and day-to-day efficiency through Agile Marketing methods and best-practices. Sponsored by Adobe Workfront.

  • 12 Boosts for Speeding Up Your Content Campaign Delivery [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Content

    How can you get relevant content in front of your audiences more quickly? This infographic from Uberflip provides 12 boosts you can make to speed up your campaign delivery.

  • Brand-to-Demand: A Powerful Approach for Marketers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This recent infographic from LinkedIn Marketing Solutions explores how focusing on both brand and demand marketing can drive exceptional performance for marketers.

  • How to Navigate the New Era of Field Marketing

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    Field marketers—and those who manage them—know first-hand how tough the past year-and-a-half has been. But it's time to look ahead and prepare to navigate a new world. You'll need smart strategies to overcome common field-marketing challenges, and innovations that will help you overcome new ones, so you can exceed your goals. Sponsored by Splash.

  • How to Meet Customers' New Expectations With Tried-and-True Customer Service Best-Practices

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    It's clear by now that the pandemic has changed interactions between businesses and customers. So what do customers expect from digital outreach and post-pandemic marketing? Here's a good place to start: customer service best-practices.

  • Intent Data's Signals: Cracking the Code, Part 1

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Technology

    With first-, second-, and third-party intent data, marketers have the information they need to better understand their customers. In this first of a two-article series, learn about the types of intent data and methods for obtaining them.

  • The Digital Pivot to Online Marketing: Eric Schwartzman on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    How do small and medium-sized businesses begin to take a bite out of the digital world? Author Eric Schwartzman argues that an effective transformation to online marketing requires owned media and new platforms.

  • 12 Key Benefits of Influencer Marketing for Brands [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    What's so great about influencer marketing? This infographic from Americanoize provides 12 reasons why it can be a boon for brands.

  • Voice-of-the-Customer Data: The Key to Human-Centered CX

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Personalization and ABM are now the name of the game in B2B marketing,. But the secret to their success lies in collecting—and using—voice-of-the-customer data. Find out more.

  • Why Marketing Maturity Needs to Be Top-of-Mind in Today's Digital Landscape

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    As a result of the pandemic, many businesses have developed newfound responsiveness and resiliency and are ready to evaluate and optimize their marketing strategies. A marketing maturity framework can help.

  • How to Build Thought Leadership

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Strategy

    If thought leadership is important to your company—and its bottom line—you need to make sure you've got the right "thought leaders" telling your brand's stories. Get ready to learn about today's best strategies and tactics for implementing and scaling a successful thought-leadership program.

  • From Fragile to Agile: Content at Your Fingertips

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    Is your marketing team prepared to launch a campaign at a moment's notice? If not, you can be caught off-guard and lose important customers, revenue, and other opportunities. The ability to react quickly—and with the right content—is critical. It's time to make sure you're prepared. Sponsored by Uberflip.