Marketing Strategy Resources

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Marketers say accurate measurement is the most important element of a successful B2B multichannel marketing strategy, according to recent research from ActOn and Ascend2.

CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

B2B technology buyers are increasingly turning to digital channels to gather information during decision-making and to actually make purchases. How can you ensure changing buyer behavior doesn't derail your growth?

CONTENT TYPE: Chart | TOPIC: Marketing Technology

Most Americans are uninterested or wary about the metaverse/virtual worlds, according to recent research from Ipsos.

CONTENT TYPE: Infographic | TOPIC: Branding

This infographic explores four approaches for building brand loyalty: providing exceptional customer service, building a community, highlighting your brand's best attributes, and offering loyalty programs.

CONTENT TYPE: Infographic | TOPIC: Content

This infographic from ShortStack delves into why UGC is important, how it is especially effective for certain industries, how compares with traditional ads, and how it can improve social media campaigns.

CONTENT TYPE: Chart | TOPIC: Content

Three-quarters of B2B marketers say they are not spending enough time on content amplification, according to recent research from Converge.

CONTENT TYPE: Infographic | TOPIC: Demand Generation

This infographic outlines a seven-step inbound marketing lead generation strategy that goes all the way from planning to conversion.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

The digital channels B2B firms are investing in most this year are social media (52% of B2B marketers say their company has increased budget for), content marketing (44%), and paid search (32%).