The greatest B2B marketing conference
on the planet!
Join us in Boston October 4-6 or online October 5-6.
Welcome to our resources page dedicated to marketing technology. Here you can find the latest news, trends, and best practices for marketing technology. We provide comprehensive guides, reviews, and tutorials to help you understand the latest marketing technology and how to use it to your advantage. Our resources page is the perfect place to start your journey to becoming a marketing technology expert.
IT'S FREE! Become a member to get the tools and knowledge
you need to market smarter.
We respect your privacy.
CONTENT TYPE: Chart | TOPIC: Martech
Only 29% of marketers say they have high confidence in their ability to evaluate artificial-intelligence-powered marketing technology, according to recent research from Drift.
CONTENT TYPE: Sponsored Webinar | TOPIC: Martech
We're demystifying what it really means to be an agile marketing organization, and we're breaking down the hybrid approach that'll help you keep up with daily demands. Learn lessons won by some of the world's best-known brands, hear from agile marketing experts in the field, and walk away with a plan. Sponsored by Aprimo.
How much do Americans know about emerging technologies? Do they think those technologies will catch on and be good for society? To find out, YouGov polled 1,000 US adults in April 2022.
CONTENT TYPE: Article | TOPIC: Event Marketing
"Coming to you live" doesn't mean as much as it used to. Event attendees have adapted to on-demand, tech-savvy experiences, and marketers have to embrace that.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
Do the potentials of blockchain technology go beyond the novelty of "owning" a digital piece of art? Perhaps. Future marketers could harness NFTs for functions typically associated with customer relationship management.
CONTENT TYPE: Podcast | TOPIC: Measurement & Analytics
Changes are happening around Google Analytics. Have you started to adapt for your analytics future? Katie Robbert chats about GA4, including what's changing, why it's changing, and what it all means for you as a marketer.
CONTENT TYPE: Infographic | TOPIC: Martech
This infographic recommends tools for a wide range of different tasks, including managing discussion threads, parsing comments, and automating workflows.
CONTENT TYPE: Article | TOPIC: Martech
We can all admit it: Creating content can feel like a slog at times. Fortunately, software has caught on, and there are plenty of tools that make the process easier. Here are six of them.
Most B2B professionals say their organization sometimes assigns sales leads to the wrong person, according to recent research from Lean Data, Sales Hacker, Heinz Marketing, and Outreach.
How is artificial intelligence actually helping marketers? This infographic explores some of the major ways AI is enabling marketing teams to boost their performance.
CONTENT TYPE: Article | TOPIC: Marketing Management
Real-world AI looks very different from sci-fi TV's beeping robots most of us watched while growing up. Today's AI cannot fulfill its potential if it's relegated to its usual incarnation—expensive prototypes or initiatives. AI in the enterprise functions best as an integral part of a product management system.
CONTENT TYPE: Infographic | TOPIC: Email Marketing
What can you do to ensure your emails avoid spam folders and are delivered to the intended recipients' inboxes?
So you've got your sales and marketing departments on the same page... mostly. But where does IT fit in? Can you put everyone in the same room without all hell breaking loose? To achieve interdepartmental harmony, follow these steps.
CONTENT TYPE: Article | TOPIC: Customer Experience
In the modern digital world, customer experience is not just about how you deliver the features of your products but also about how your customers interact with those products online. For excellent product experiences, follow these three tips.
What can B2B marketers learn from a retail brand? A lot more than just B2C tactics, if the brand sets up its own data solution. And that's happening more and more.
CONTENT TYPE: Article | TOPIC: Advertising & Promotions
Consumer ads have ruled CTV, but with the ever-decreasing gap between home and work life, that doesn't have to be the case. Here's how B2B advertisers can use digital attribution to take advantage of CTV.
You ever wake up one day and realize that your martech stack is completely out of control? Here's what may solve your problem.
Learn four ways the technology can help increase conversions: speeding up lead engagement, identifying bad leads, enabling around-the-clock availability, and shortening the sales cycle.
Marketers say their customer data platform and email marketing platform are the top marketing technologies that they can't live without, according to recent research from Oracle and Ascend2.
CONTENT TYPE: Infographic | TOPIC: Marketing Management
This piece looks at four marketing ops responsibilities: building and maintaining systems, managing cross-functional projects, handling email and CRM systems, and managing and analyzing data.
Keep me signed in
Sign in with your preferred account, below.
Over 600,000 marketers rely on MarketingProfs for B2B know-how every day. Don't miss out on the latest marketing tips and techniques, delivered right to your inbox.Subscribe today ... it's free!