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Welcome to our resources page dedicated to marketing technology. Here you can find the latest news, trends, and best practices for marketing technology. We provide comprehensive guides, reviews, and tutorials to help you understand the latest marketing technology and how to use it to your advantage. Our resources page is the perfect place to start your journey to becoming a marketing technology expert.
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CONTENT TYPE: Infographic | TOPIC: Marketing Management
This piece looks at four marketing ops responsibilities: building and maintaining systems, managing cross-functional projects, handling email and CRM systems, and managing and analyzing data.
CONTENT TYPE: Sponsored Article | TOPIC: Measurement & Analytics
Big ad channels can't be trusted to give you real analytics. Facebook wants you to use Facebook, so it fudges the stats to ensure you will. Multitouch attribution tools, on the other hand, are impartial and effective.
If the formula for measuring ROI is so straightforward, why do so many marketers struggle with it? They may be looking for their Y in the wrong place.
CONTENT TYPE: Infographic | TOPIC: Martech
This infographic provides an overview of 12 technology trends and explores why each matters.
CONTENT TYPE: Sponsored Article | TOPIC: Websites
You might think your website gives a peak user experience. But have you considered all your potential customers? Accessibility solutions can open the door for people who might otherwise be unable to fully use your site—and it's good for business, too.
CONTENT TYPE: Article | TOPIC: Measurement & Analytics
Option 1: keep track of campaign data and metrics and do all the reporting by yourself, which can lead to exhaustion and human error. Option 2: let Data Studio do it for you. Let this article be your guide to the better option.
CONTENT TYPE: Article | TOPIC: Marketing Management
A product information management system sorts, organizes, and updates your marketing assets for you. Sort of like a sentient library card catalogue. Now that would be cool. Lucky for you, PIM can be almost that cool.
CONTENT TYPE: Sponsored Webinar | TOPIC: Martech
Technology and data are crucial to your campaign's success. But does your technology give you data when and how you need it? Join us for this webinar and learn how to use real-time customer behaviors to deliver (or pivot) your ads at the exact right time. Sponsored by ViralGains.
CONTENT TYPE: Article | TOPIC: Account-Based Marketing
Chatbots have moved well beyond the initial "Hello! How can I help you today?" B2B marketers can make great use of them in their account-based marketing strategy.
CONTENT TYPE: Webinar | TOPIC: Marketing Strategy
Broad outreach and generic marketing don't speak to your target audience or land the right leads for your B2B brand. Learn how you can use account-based marketing (ABM) to optimize and personalize each touchpoint along your customers' journey to produce higher ROI than other marketing strategies. Sponsored by Terminus.
CONTENT TYPE: Infographic | TOPIC: Social Media Marketing
The metaverse—the concept of social interactions occurring in virtual worlds—is all the rage with tech companies. But what do people actually think of it?
CONTENT TYPE: Podcast | TOPIC: Marketing Management
The reason you're just now hearing about RevOps everywhere, says SmartBug Media CEO Jen Spencer, is because leaps in technology are redefining the architecture of companies.
CONTENT TYPE: Article | TOPIC: Martech
Martech isn't as simple as pressing a button and automatically getting more leads or higher conversion. If you feed your tech garbage data, you'll get garbage back. In the case of attribution, people often trip over these three issues.
CONTENT TYPE: Sponsored Webinar | TOPIC: Demand Generation
Your customers hold the key to unlocking future business. Learn how to leverage customer reviews to boost demand-gen efforts. Sponsored by TrustRadius.
CONTENT TYPE: Sponsored Article | TOPIC: Martech
So much new marketing technology, so little time. How do you choose? This article provides an argument for why geofencing is worth your investment.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Most marketers who work for B2B technology firms say their marketing budget will go up in 2022, according to recent research from 93x.
CONTENT TYPE: Article | TOPIC: SEO
If you're not yet using Google Search Console Insights to improve your SEO, it's time to start. More than just an analytics dashboard, GSCI answers specific SEO questions; best of all, it's completely free.
Do you wish you had better visibility into the online-to-offline customer journey—and that you could take immediate action on insights extracted from customer conversations? With the right AI and conversation intelligence capabilities, you can do all of that and more. Sponsored by Invoca.
B2B buyers are often swayed by different factors than B2C buyers, but brand trust is crucial in both cases. Chatbots are an easy way for B2B brands to differentiate themselves from the competition.
B2B marketers know they have to treat leads as more than a name on a list, but that can be difficult when conducting ABM at scale. Here are four ways to use automation for ABM.
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