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  • Increase your email program's ROI by knowing your who customers are and what content they want to see. Use these six methods to personalize your emails beyond the basics.

  • This infographic explores stats about email, mobile, content, budgets, and more all in one place. It also explains why these stats are key to your career. As digital marketers become more in demand, where will you excel?

  • AI is a powerful technology that can help you create relevant marketing campaigns that bring results—or irrelevant campaigns that waste your money and your customers' patience. Let's go over what AI is and isn't, and what it can and can't do.

  • Each minute of the day, users of the Internet watch 4.3 million YouTube videos and conduct 3.9 million Google searches, on average, according to recent research from Domo.

  • Channel your inner-data nerd to automate and improve your campaigns. Don't know where to start? Learn about identity resolution and why it must be part of your marketing plan. Then, put your new knowledge into action with winning data and personalization tactics. Go nerds! Sponsored by FullContact.

  • In 2018, nearly two-thirds (65%) of companies will increase their marketing technology budgets from 2017 levels, according to recent research from Walker Sands.

  • If your data practices are GDPR-compliant, you don't have to worry, right? But marketing technologies and techniques that use consumer data for targeting and personalization can still put you in a bind.

  • Chatbots are the way of the future, but they're helpful only if they're cost-effective. Check out this infographic to see how to calculate the ROI of your chatbot program.

  • Consultant and author Minter Dial shares insights into the trends that are shaping marketing and talks about his new book, Futureproof: How to Get Your Business Ready for the Next Disruption.

  • When used well, chatbots can increase both profitability and customer satisfaction. Read on to learn how to implement them in a smart way that helps your business and your customers.