Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Infographic | TOPIC: Marketing Technology | ELEMENT: Strategy
Chatbots can be helpful in guiding both B2C and B2B customers through their buying paths. Check out how chatbots can assist in your e-commerce strategy.
CONTENT TYPE: Podcast | TOPIC: Marketing Strategy | ELEMENT: Strategy
Mathew Sweezey, principal of marketing insights for Salesforce, shares insights into the differences between high-performing marketing organizations and everyone else, based on research into 7,500+ businesses from around the world.
CONTENT TYPE: Chart | TOPIC: Marketing Technology | ELEMENT: Management
Some 69% of senior business executives say they think the term "workforce" will eventually encapsulate both human employees and intelligent machines/platforms, according to recent research from Marketforce and Pegasystems.
SurveyMonkey creates the best-liked B2B software products among Silicon Valley tech companies, according to recent research from G2 Crowd.
CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy | ELEMENT: Strategy
Artificial intelligence offers customers better experiences and makes marketers' lives easier—and it's not has hard to implement as you might think. Here are some considerations for using AI in your marketing efforts.
CONTENT TYPE: Article | TOPIC: Websites | ELEMENT: Management
As Google shutters its Site Search, these three key questions will help you avoid a scramble to find a replacement. They'll also help you determine which technology will work best for both you and your website visitors.
CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Communicate
Gamification allows you to capture data, increase brand loyalty, and provide memorable and exciting customer experiences. These five tips will help you integrate gamification into your experiential marketing campaigns.
CONTENT TYPE: Article | TOPIC: Marketing Technology | ELEMENT: Management
Although we marketers may not be the ones implementing security applications in our workplaces, what can we do (if anything) to help prevent security breaches—or ease their consequences?
The problem many marketers face when trying to learn about marketing automation is that the topic seems overly broad and too technologically nuanced to tackle. But that's not so! You just need the right resources to move you from newbie to wizard.
Consumers say the primary benefit of chatbots used by brands for customer service is their 24-hour availability, according to recent research from Drift, SurveyMonkey Audience, Salesforce, and mycleve.
CONTENT TYPE: Article | TOPIC: Account-Based Marketing | ELEMENT: Strategy
A lot of ABM and sales-enablement vendors talk about how companies can use technology to scale customer contact. Despite the promises about futuristic things like artificial intelligence, you'd be paying to fail if you don't take the human touch into account.
With all the new digital technologies available, it can be difficult for brands to know what to focus on. But the reality is that consumers may not be ready for all these new options. See how consumers feel about new tech and what experiences they actually want in 2018.
CONTENT TYPE: Podcast | TOPIC: Marketing Technology | ELEMENT: Management
Bruce Swann, senior product marketing manager for Adobe Campaign, explains how different types of organizations can use marketing automation to enhance their marketing campaigns and operations.
Selecting the right marketing technology is often a messy process with iffy results, but it doesn't have to be. Do the work to evaluate the company behind the product, and you'll put yourself in a position to succeed. Here's how.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy | ELEMENT: Strategy
Most small business owners expect to use social media content to acquire new customers in 2018, according to recent research from Infusionsoft.
Some 38% of consumers who own an in-home AI-based assistant say they would consider using their device to holiday-shop, according to recent research from SAP Hybris.
CONTENT TYPE: Article | TOPIC: Marketing Technology | ELEMENT: Strategy
Ad tech trends seldom mature overnight, but as the industry figures out how it can improve user experience as well as increase revenue, 2018 will be a rough ride for most.
CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Management
A customer-centric mindset is vital for marketing success, helping campaigns resonate with prospects and leading to more sales and greater customer satisfaction. So how can busy marketers implement a customer-centric mindset?
CONTENT TYPE: Sponsored Article | TOPIC: Advertising & Promotions | ELEMENT: Analyze
By testing various creative treatments, prioritizing the role creative plays in ads, and choosing the right tools for ad creation, marketers can do more of what they do best: offer creative solutions to their customers and prospects.
CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy
We are in the next great Golden Era of marketing, and with this new era comes an entirely new set of possibilities—along with commensurate customer demands. Here are five megatrends we marketers need to be aware of as we move into 2018.
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