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  • How to Optimize Your Email Campaigns With Interest-Based List Segmentation

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Most email campaigns do a lousy job of turning warm leads into customers. But with interest-based segmentation, you'll not just dramatically increase your results... you'll do so without annoying prospects.

  • Best-Practices for Increasing Your Online Form's Conversion Rate

    Article

    CONTENT TYPE: Article | TOPIC: None

    Left unsupervised, your online forms can cause a lot of trouble for your conversions. However, optimize your forms for performance and they'll become your website's greatest money-making asset. The choice is yours.

  • Take 10: Five Simple Ways to Lower Your Bounce Rates

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Websites

    In just 10 minutes, you'll learn five simple ways to lower your bounce rates. We'll discuss the importance of great copy, common layout and navigation issues, and little-known pitfalls that could cause visitors to leave.

  • Take 10: Nine Things to Remove From Your Website

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Websites

    In just 10 minutes, we'll ask the tough questions about your website content including: do you really want people to click that? And does it even work as website content? From press releases and email links, to PDFs and cat videos, we'll show you nine things to remove from your website so you'll want to run (not walk) to your content management system for immediate changes.

  • 11 Common Website Conversion Killers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    Is your website plagued by conversion repellents? Here's a look at the biggest threats to your website conversions.

  • Five Steps to Build E-Commerce Sales: How to Link Engagement to Revenue

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Getting customers to engage is harder than ever. Yet, there's a direct relationship between engagement and revenue. The longer consumers spend time on your site, the more likely they are to buy from you.

  • Three UX Principles That Help Your Website Do Its Job Right

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    The primary goal of user-experience (UX) design is to ensure your business remains aligned with the needs of your users. That's why UX should be a dedicated part of your website development process.

  • Geotargeting: Proven Practices of Location-Tailored SEO

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    You can optimize your website to rank better in local search engine results pages and avoid the informational noise and overload that often irritates your potential customers.

  • How to Increase Conversion Rate With Up-Selling, Cross-Selling, and Down-Selling Methods

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Being able to effectively increase your online conversion rate is among the major factors affecting the future success or failure of your business.

  • MarketingProfs Makeover: Elements of the Landing Page

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Websites

    In this PRO seminar, we'll help you build landing pages that get results. We'll provide you with actionable tips and best practices to navigate the complexities of creating result-driven landing pages. We'll review PRO member-submitted landing pages and make real-time suggestions for improvements that will make an immediate impact.

  • A Legal FAQ for Online Retailers and Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Online retailing is a booming business—as are concomitant scams. So let's review a few frequently asked questions about the legalities of e-tailing and online marketing.

  • How to Use an Exit-Popup Strategy to Grow Your Email List (Without Annoying Your Readers)

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    There's no denying that popups, especially exit popups, work. But there's also no denying that they annoy website visitors. So how can you make exit popups bearable (or even enjoyable!) for your audience?

  • 2 Million Blog Posts Are Written Every Day, Here's How You Can Stand Out

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    You've been told by "experts" for years that if you blog consistently, you will see truckloads of traffic, thousands of subscribers, and millions of dollars in sales. Here's the truth.

  • Conversion Benchmarks for Seven Types of Online Forms

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    Conversion rates for forms included on Web pages vary widely by the type of form being used, according to recent research by Formstack.

  • Take 10: Five Ways to Refresh Your Website (Without Spending a Fortune!)

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Websites

    In just 10 minutes, we'll share five simple tips to improve and refresh your website. You'll be able to makeover your website so that it looks current, loads faster, and increases your search engine optimization ranking—without wasting your time and money.

  • A Case Study in Landing Page Optimization: How to Double the Impact of Your Budget

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Need help boosting your landing page conversions? Learn six landing page optimization principles that helped one website nearly double its conversion rate...

  • How to Sell Ad Space on Your Website

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    If you have a website that gets a good deal of traffic but generates no money, placing ads on your site may be the key to success. Learn how ad type, placement, and location can boost your website revenue.