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  • #SocialSkim: Airbnb and #SochiProblems, Twitter's Redesign, Mark Jacobs, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    See how Airbnb took advantage of #SochiProblems to help users... and itself. Get the latest on Twitter’s redesign. And find out how Mark Jacobs turned social currency into a living, breathing brand experience.

  • How Klout Can Guide Your Online Marketing Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    If you are a services professional of any kind, or you market for a services firm, here are five steps to take to improve you influence and the ROI of your online and social media efforts.

  • Three Ways to Increase Your Nonprofit's Social Media Engagement

    Article

    CONTENT TYPE: Article | TOPIC: None

    No matter how big or small, your nonprofit can improve its social media results by doing these three things.

  • Sweep Up More Fans With These Three Tactics

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Using well-executed sweepstakes promotions, drawings, and contests to reach fans can increase the likelihood that members of your audience will share with their friends—AKA, your future audience.

  • The Six Insider Secrets of Contagious Content [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Marketers can increase their content's chances of being spread far and wide by making sure it includes the six traits featured in the following infographic.

  • How a Local Business Can Do Better Online in Five Easy Steps

    Article

    CONTENT TYPE: Article | TOPIC: None

    Learn how to set up a Google+ Local account, where besides Google you can find local customers, what offline marketing tactics to use to spur online activity, and why every local biz needs a social marketing plan.

  • What Does Social Media Growth Look Like? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Marketers often talk about how social media is growing... but what does that mean exactly? Here's a look at some facts regarding the growth and use of social media.

  • #SocialSkim: Funny Livetweets From Sochi, Super Bowl Marketing Scores, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Read hilarious hotel livetweets from the Sochi Winter Olympics. See what marketing scored at the Super Bowl. Run effective social media contests. And, as always, learn from all that’s fit to print about the changing face of social! It’s all a Skim away.

  • Facebook Contest Ideas for Every Month of the Year [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    When managing your social media, you are in a constant battle for the attention of your fans. Producing worthwhile and entertaining content all of the time is hard, right? But you can win this battle!

  • How (and Why) Millennials Interact With Brands on Social Networks

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    For online interaction with companies or brands, Facebook is the most popular platform among Millennials, followed by Twitter and Pinterest, according to recent research from the Center for Marketing Research at the University of Massachusetts, Dartmouth.

  • Six Work Lessons Marketing Pros Can Learn From Social Media Best-Practices

    Article

    CONTENT TYPE: Article | TOPIC: None

    We can learn plenty by observing how people use social media—and those lessons can apply to how we function as marketers at our places of work.

  • LinkedIn Showcase Pages: Target Your Content

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    In contrast to LinkedIn's Company Pages, its Showcase Pages are focused on one aspect of your business. The idea is to create a dedicated space for your prominent brands, products, and other initiatives, allowing people to follow the page for related content.

  • Teens Remain Very Active on Facebook

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Despite reports over the past year that teens have fallen out of love with Facebook, the demographic remains highly active on the social network, according to a recent report from Socialbakers.

  • Five Native Advertising Tips From a Case Study

    Article

    CONTENT TYPE: Article | TOPIC: None

    Based on a recent successful campaign, here are five ways to make sure you get good results from your native advertising efforts.

  • Social Media Contests: Five Do's and Five Don'ts

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social media contests are a great way to promote your company, and they can create customers for life. But not all companies have successful experiences with contests. For best results, follow these do's and don'ts.

  • Google+ for Brands: Lynette Young Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Social technology strategist and Google+ expert Lynette Young shares insight into how businesses can take advantage of the social network's potential for marketing.

  • Seven Ways to Awe Your Audience With the Element of Surprise

    Article

    CONTENT TYPE: Article | TOPIC: None

    An unexpected twist in your marketing can gain you the spotlight and your audience's attention. But how do you add the element of surprise to your marketing without going too far and tarnishing your image?

  • Facebook Turns 10: Highlights and Stats [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook was launched 10 years ago today. Check out the following infographic to see the milestones of the social network's journey to popularity.

  • Hey, Social Media! Everything I Learned About Marketing Came From Comedy

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Comedy can teach marketers a lot about marketing. From finding your tribe to being more human, all comedy is great marketing in action! This article summarizes some of the most important lessons.

  • Tips for Working With Blogger Advocates [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Want to work with blogger advocates to spread the news about your brand? Here's what you need to know.