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  • Tips for Improving the B2B E-Commerce Experience

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you're like most B2B sellers, you've seen the features and functions available in the consumer e-commerce marketplace and realized that your company's website is woefully inadequate for delivering similar online experiences. Here are some tips to start fixing that problem.

  • Social Media Lags Search, Email in E-commerce Conversions

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social media is lagging as a traffic source to e-commerce websites and as a driver of online purchases, despite increased brand investment, according to a recent report.

  • A Master Guide to Product Listing Ads (PLAs) [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    To help marketers best use Google Product Listing Ads, Adchemy researched PLAs, published a best-practices whitepaper, then created the following infographic featuring steps to success and a must-do list.

  • #SocialSkim: Sephora Scores Pinners, Social CTAs, Nutella Day, Storytelling Like Pixar, and More

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    See how Sephora scores Pinners, what social CTA works best, how Jell-O hijacked #FML, what’s new on Instagram, and the latest Gmail update. You’ll also learn how to conduct a winning webcast and tell a story like Pixar does.

  • Ensure That Strategy, not Tactics, Drives Your Social Media

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Before you can use a new channel, you must create a strategy around it. But many marketers struggle to create strategies. So, how can you begin to chart a successful social media route? Map out these five areas.

  • How Senior Marketers Are Using Twitter

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Links to mainstream media sites are the most commonly shared type of content by senior marketers on Twitter, according to a recent study by Leadtail.

  • Networking for Introverts and Other Tips from B2B Forum Keynote Speaker Jill Foster [Video]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    B2B Marketing Forum Keynote Jill Foster gives us a sneak peek of her presentation "Stuck in Elevators and Other Unsavory Networking Disasters," and provides valuable networking advice for marketing professionals.

  • Content Marketing: Beyond Gutenberg

    Article

    CONTENT TYPE: Article | TOPIC: None

    Gutenberg's invention has had a fantastic run. But it's time for content marketers to cut the ink-stained umbilical cord and become digital content marketers.

  • 62% of Shoppers Use a Mobile Device in Stores to Check Prices

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The majority of shoppers (62%) use a mobile device at a brand’s physical location to compare products and prices, according to a recent survey of global consumers conducted by SDL.

  • Small Businesses Find ROI in Social Media [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    A new study from Manta provides insight from more than 1,200 small-business owners regarding their top concerns, such as social media and ROI. Manta then created the following infographic from its findings.

  • #SocialSkim: Tweets for TV Ads, Twitter Amplify, Yahoo's Tumblr Purchase, Sponsored Pins, and More

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Get the breakdown on Twitter's new TV ad product, Twitter Amplify, Yahoo’s Tumblr purchase and flickr makeover, and Pinterest’s new sponsored Pins. We’ve also got a new cross-platform responsive ad solution, piles of stats, an Awesome Wall to liven up your next cocktail, and more.

  • Four Steps for Using Images in Your Brand's Social Strategy

    Article

    CONTENT TYPE: Article | TOPIC: None

    As a marketer, how can you effectively use brand images in social marketing? What are some proven tips and tricks to incorporate images into your social content mix? Here are four practical ways to incorporate images into your social media marketing programs.

  • Effectiveness of Social Media Cues in Ads [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Digital ads and television ads are the most effective at driving interaction with a brand’s social platforms such as Facebook, Twitter and Instagram, according to a recent survey.

  • Kill Your Content: Mitch Joel on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Digital marketing expert and author Mitch Joel shares insights from his new book "Control Alt Delete" and discusses such topics as social media and content strategy, and how marketers can prepare for upcoming technological changes.

  • Facebook, LinkedIn Are Top Social Platforms for Marketers

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    If forced to only select only one social media platform to market on, 49% of marketers would pick Facebook, followed by 16% for LinkedIn, according to a recent survey by Social Media Examiner.

  • The Hyperconnected Life [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Life before the internet? What's that? Today's teens and young adults only know about the digitally connected world. Here's a look at their hyperconnectivity and its effects.

  • Instagram More Effective Than Pinterest for Top Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Some 67% of top brands are now using Instagram, reaching more than 100 million active monthly users on the network—a 500% increase in users since last year—according to a recent report.

  • Social Media Delivers Highest-Quality Users in Ad Campaigns

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Social media delivered the highest-quality users in ad campaigns during the first quarter of 2013, performing 65% better than the industry overall and 33% better than the next best channel, according to a recent report.

  • The State of Digital Content [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    In light of the increasing popularity of digital devices, video, and social networks, how has digital content readership changed? To answer that question, Uberflip researched key usage data from February 2010 through February 2013 then created the following infographic.

  • #SocialSkim: A Real Kitchen (and Social Media) Nightmare, Facebook Fan Value, Pinterest Stress

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week, a Scottsdale bakery made social headlines. Find out why. And get to know the (new) value of a Facebook Like, how brands can use SnapChat, how to set up marketing analytics, and why preppies want to give the homeless a makeover.