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  • Three Customer Service Lessons From Dave 'United Breaks Guitars' Carroll on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Dave Carroll is the man whose guitar United broke. He joined us to discuss his book, titled United Breaks Guitars, about the experiences that led up to his now famous music video, lessons he learned along the way about social media, and the keys to effective, meaningful customer service. I asked him what companies need if they are to avoid a "Dave Carroll" in their future. This is what he told me.

  • Why Facebook Users 'Like' (and 'Unlike') Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Nearly nine in ten Facebook users (87%) say they "like" brands on Facebook, and among them fully one-half (50%) say a brand's Facebook page is more useful than its website, according to a survey from Lab42.

  • Nineteen (19!) Ideas for Growing Your Email List

    Article

    CONTENT TYPE: Article | TOPIC: None

    What would you rather have, a big list with dismal conversion rates or a smaller list targeting a highly engaged audience? Thought so. For a healthy opt-in email list, quality always trumps quantity, and here are 19 budget-friendly ways to get the list you want.

  • Four Steps to a Social Media Strategy [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Engaging your customers online requires more than just being on the same social networks they are on. You first need to determine what your goals are for social media, how to measure the success of those goals, what tactics to use in your plan, and how to execute that plan.

  • Why Social Media Marketing May Be Hurting, Rather Than Helping, Your Business

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Because nearly every person has at least one social media account, businesses have embraced social media to connect with people and drive promotions. A poorly managed social media campaign, however, can easily backfire.

  • 10 Reasons to Hire YouTube Stars for Your Brand

    Article

    CONTENT TYPE: Article | TOPIC: None

    Need a celebrity spokesperson? Bypass Hollywood and turn to YouTube. Established brands have been on a hiring wave of YouTube video stars, such as Toby "Tobuscus" Turner and iJustine, and there's no reason you shouldn't consider YouTube video stars, too.

  • Key Online Tactics of High-Growth Professional Services Firms

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    High-growth professional services firms tend to place more emphasis on blogging, SEO, and social networking—and they generate a higher proportion of their business leads via online sources—than do their peers, according to a study by Hinge Marketing.

  • 9 in 10 Online Small Businesses Network Online, 8 in 10 Gain New Business

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Nine in ten small business owners with an online presence dedicate time to networking online via social networks, online forums, etc., and 74% say networking online is just as valuable, or more so, than networking in person, according to a survey from Manta, an online community for small businesses.

  • Microsegment Your Way to Success in Social Media Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Social media marketing facilitates engagement with consumers in real time and contact with people who influence others. But it also allows you to microsegment audiences in a way that traditional marketing segmentation couldn't possibly.

  • Professional vs. Personal: The Social Media Mindset Divide

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Personal social networks and professional ones satisfy different needs and interests, and have different sets of emotional drivers that fuel them: People not only make different types of connections but also experience different sets of emotions, depending on network type, according to a study conducted by TNS for LinkedIn.

  • 10 Ground Rules for Content Marketers

    Article

    CONTENT TYPE: Article | TOPIC: None

    Content creation is a huge opportunity for brands. But when done badly, it's a potentially huge fail that could tick people off—and damage your reputation, your brand, and your business. So Brands must adhere to some basic editorial standards, including these 10 ground rules.

  • Earned, Owned Media More Trusted Than Paid

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Personal recommendations and branded websites are more trusted than paid advertising in all its forms, including digital, mobile, TV, and print media, according to a report by Nielsen, which surveyed consumers worldwide.

  • B2Bs and B2Cs Winning Leads, Sales via Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Both B2B and B2C brands are capturing leads and sales opportunities via social media, though some channels are proving more effective than others, according to a survey from Webmarketing123.

  • SMBs and Social Media: Follower Engagement, Top Channels, Budgets, Use Levels

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Does the size of a social media following matter? Though two in three SMBs (67%) say they favor quality over quantity, including a plurality (40%) who prefer very engaged followers, more than one in four (27%) SMBs place more importance on the number of followers than engagement level, according to a survey from Vocus and Duct Tape Marketing.

  • Four Reasons to Jettison the Traditional Website and Go Social

    Article

    CONTENT TYPE: Article | TOPIC: None

    Companies are dispensing with the traditional website, instead integrating popular social networks right into their site and communicating with customers in real time via tweets and Facebook posts. Here's why you might want to follow their lead.

  • How Humor Can Humanize a B2B Brand: Tim Washer on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    In this episode, we talk with Tim Washer, the man behind the IBM marketing video selected as a "Staff Pick" by Comedy Central, an honor not many B2B marketing pieces can claim. Tim is now social media manager at Cisco, and he talks about how to make comedy an effective part of your marketing.

  • How to Guest-Blog Like a Champion: SEO, Social Media, and Google Author Stats

    Article

    CONTENT TYPE: Article | TOPIC: None

    This article teaches you the nitty-gritty of a powerful content marketing tactic that makes use of two of online marketing's most powerful tools: SEO and social media. The benefits you'll derive are invaluable.

  • Facebook: Views on Timeline, the IPO, and How Long the Social Network Will Last

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook is hugely popular today, but how does its future look? Most (54%) Americans expect the social networking site to last another 5-20 years, but nearly one-quarter (24%) say Facebook won't be around in 5 years, according to a survey from Forbes Insights.

  • Mobile Web Users: Media Consumption, Mobile Activities, Ad Tolerance, Demographic Profiles

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Among mobile Web users in the US, mobile media (via phones and tablets) was the the most popular way to consume media content in the second quarter of 2012: Mobile media accounted for 2.97 hours of the total 9.00 hours spent consuming media via all platforms during the day, outpacing TV at 2.35 hours, according to a report by InMobi.

  • Luxury Brands Boosting Online Marketing Spend

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than three-quarters (77%) of luxury advertisers are expected to increase their investments in online marketing in 2012, according to the 2012 Luxury Brand Study by Martini Media, a new study based on a poll of 400 agency marketers who serve luxury brands.