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  • Marketing Writing Bootcamp 2020

    Event

    CONTENT TYPE: Event | TOPIC: Writing

    Whether you're a marketing newbie or a seasoned pro, Marketing Writing Bootcamp's 13 sessions will help you level up your marketing writing… fast!

  • 10 Simple Tips and Tropes for Writing Engaging Social Media Copy

    Article

    CONTENT TYPE: Article | TOPIC: Social Media

    These principles of social media engagement, along with 10 tried-and-true tips and social media tropes that connect with audiences, will help you write engaging social media copy on behalf of your B2B brand. See how.

  • 8 Sizzling Content Tactics to Steal From Women's Magazines [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Content

    Marketers looking to spice up their content might want to look for inspiration in fashion and entertainment magazines that have traditionally targeted women.

  • 8 Tips for Discovering Your Writing Genius [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    Sometimes writing can feel laborious and unfruitful, with your inner critic constantly making you question the quality of your work. So how can you discover your writing genius even when you feel empty?

  • How Readability and Word Choice Impact E-Commerce Landing Page Conversion Rates

    Chart

    CONTENT TYPE: Chart | TOPIC: Content

    Concise, easy-to-read e-commerce landing pages that use positive language and create a sense of anticipation tend to have better conversion rates, according to recent research from Unbounce.

  • An Easy Three-Step Headline Formula That Grabs Customer Attention in Just Five Minutes (With Examples)

    Article

    CONTENT TYPE: Article | TOPIC: Content

    The legends of copywriting agree: It can destroy or skyrocket your marketing campaign. "It" is your headline—the first thing that gets noticed. If people don't read your headline, they don't go on to read your content. Here's how to easily write headlines that get read.

  • Passive-Aggressive Popups and Other Acts of Marketing Self-Sabotage

    Article

    CONTENT TYPE: Article | TOPIC: Content

    We think our online writing is inviting. But, to readers, it can feel like falling into a hidden temple where the walls are spewing poison darts and they're being pursued by a big, bone-crushing boulder. It doesn't have to be that way.

  • Social Distancing Is Changing the Way We Write. That's a Problem.

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Our reality—living in a state of isolation, bombarded with messages about the importance of maintaining separation—is influencing the way we think and communicate. Our lack of social interaction is limiting our ability to communicate effectively. Including in our writing.

  • Best (And Worst) Email Signoffs During COVID-19 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email

    How do you sign off your marketing emails in a way that fits your brand—but still shows you're aware of what's going on during a tough time for your customers? Here's a chart with 30+ options, listed from best to worst, with brand-voice options both cheeky and formal.

  • How to Write Your Face Off: Writing for Non-Writers

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Writing

    These past few weeks have gutted us all emotionally, personally, and professionally. It has also left many of us feeling uninspired, stilted, and kinda... blah. Join Ann Handley for the first ever Tiny House Talk, a new kind of webinar to engage your brain and make you feel normal(ish) for an hour.

  • 30 Creative Alternatives to 'Unprecedented' in These Unprecedented Times [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email

    You've probably received emails from every brand you've ever interacted with over the past 20 years, telling you about what they're doing for their community and customers in these "unprecedented" times. Here are 30 creative alternatives to "unprecedented" you might use in your communications.

  • How to Structure Your Content for Organic Google Rankings: A Proven Process

    Article

    CONTENT TYPE: Article | TOPIC: Content

    Marketers covet Page One of Google search results for a reason: It's chock-full of possibilities for website traffic, leads, and conversions. Here's a tried-and-true process for creating content that ranks.

  • Four Human Writing Tips That Will Make Search Bots Smile

    Article

    CONTENT TYPE: Article | TOPIC: Content

    There may not exactly be a magic formula, but there are steps you can take to write for humans that will also appeal to the Google bots that determine whether your content will ever see the search engine light of day.

  • Having One Marketing Writer Can Be Ideal (And What to Do If That Person Leaves)

    Article

    CONTENT TYPE: Article | TOPIC: Content

    Here's why having a single writer—or small, connected team (think agency)—can be ideal, and how you can mitigate the risk of your content machine's crashing and burning if that resource leaves.

  • Three Off-Site Tactics That Seriously Boost SEO Traffic

    Article

    CONTENT TYPE: Article | TOPIC: Search

    Along with keyword research and website optimization, strengthening your backlink profile through off-site SEO is a critical way to boost your organic search rankings and traffic. The challenge? It's really hard... What's a marketer to do? Execute the following three highly effective stratagems.

  • The Cure for Crummy Copy: Laura Belgray of Talking Shrimp on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Writing

    Laura Belgray, founder of Talking Shrimp and co-creator of The Copy Cure, shares tips for writing copy that converts.

  • How to Create the Right Amount of the Right Type of Content

    Article

    CONTENT TYPE: Article | TOPIC: Content

    There is such a thing as too much content. And if you're creating marketing content for its own sake (i.e., without a clear business need), you've taken a wrong turn onto a dead-end path. Instead, take these four steps on the road to creating the right amount of the right type of content.

  • Tips for Online Listings That Grab Attention and Generate Sales [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Content

    Online shopping is as accessible and popular as ever, resulting in a glut of online promotional material. These days, crafting a listing or promotion that catches the eye requires skill and a deep understanding of customers. Here's how you can craft listings that truly speak to your audience.

  • 10 Shortcuts to Gathering High-Quality Whitepaper Content

    Article

    CONTENT TYPE: Article | TOPIC: Content

    Even the most complex material can be generated and fleshed out in simple ways—via straightforward processes—to produce amazing whitepapers. These 10 ideas for collecting information can quickly translate into high-quality whitepapers that engage B2B audiences.

  • 10 Email Subject Line Formulas to Skyrocket Your Open Rate

    Article

    CONTENT TYPE: Article | TOPIC: Email

    You put a lot of effort and time into creating the perfect email content for your subscribers. But no matter what you write, or how well, people may not even see it if the subject line doesn't get them to click. These 10 types of subject lines will get subscribers to open your emails.