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  • MarketingProfs B2B Forum

    Featured

    CONTENT TYPE: Featured | TOPIC: Events | ELEMENT: Multiple

    The premier conference for multi-disciplinary B2B marketers and marketing teams, featuring 60+ sessions, 3 keynotes, 6 full-day workshops, and creative networking. October 16–18, Gaylord National Resort, Washington, DC. Save $200 through August 23.

  • How to Write a Welcome Email Series That Wins Hearts and Wallets

    Article

    CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Create

    Your welcome emails set the tone for the relationship with your subscribers. If recipients come to know, like, and trust you, they're more likely to open, click, and buy from your future emails. Here are five elements of a welcome email series that'll tip the scales in your favor when you're ready to promote your offers.

  • Marketing Writing Bootcamp 2019

    Event

    CONTENT TYPE: Event | TOPIC: Writing | ELEMENT: Communicate

    Whether you're a marketing newbie or a seasoned pro, Marketing Writing Bootcamp's 11 sessions (available on-demand through April 2020) will help you hone your writing skills so you can take your marketing from great to ridiculously magnificent!

  • The No. 1 Rule and Four Essential Parts of High-Converting B2B Emails

    Article

    CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Create

    Revisit the emails you sent to your B2B audience recently. How many ideas, emotions, and benefits did each message contain or refer to? How many possible responses could it have elicited? Chances are... too many! For high-converting emails, follow this rule instead.

  • Empathy Mapping for Marketing Content: What It Is and How to Do It Well

    Article

    CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Plan

    When writing for marketing, you need to connect with your audience. But first you have to understand who they are and what they care about. To understand what will motivate your potential customers, use empathy mapping. Here's how.

  • How to Stop Annoying Your Customers With Useless CTAs and Instead Write CTAs That Convert

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Writing | ELEMENT: Create

    In a world full of "READ THIS!" "BUY NOW!" and "CLICK HERE!" sometimes the only action customers want to take is to click away. And we marketers shouldn't blame them. So, what do we do? How else can we inspire action?

  • How to Build an Exceptional Newsletter, According to People Who Did

    Article

    CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Create

    Most B2B newsletters seem confused as to why they exist. A study of 100 of them over three months found most of them difficult to read, visually confusing, and lacking utility. But the top 10 were different. Some people behind a few of those top newsletters answer the question, What's your secret?

  • Three Creative Habits to Inspire You and Make You More Productive [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Content | ELEMENT: Create

    How many content marketers struggle to be prolific all year round? Nearly all? Many of us content creators misunderstand how to be prolific. This creative infographic can help you build the right habits to boost both creativity and productivity.

  • Five Surefire Ways to Boost Your B2B Marketing Content's Readership

    Article

    CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Create

    If you want your B2B marketing content to gain readers, the first thing you must do is think like a journalist so you can quickly grab your readers' attention with the key points you want them to take away. Read on for more, including four other surefire ways to engage your readership.

  • Four Writing Lessons From Dr. Seuss: Create Instantly Memorable Marketing Copy

    Article

    CONTENT TYPE: Article | TOPIC: Writing | ELEMENT: Create

    Could you create effective marketing copy by imposing limits on how you write? How about using some tricks and tactics that poets—and Dr. Seuss—use! To craft unforgettable, memorable marketing copy, take a page or two from Dr. Seuss.