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  • Marketing Writing Bootcamp

    Event

    CONTENT TYPE: Event | TOPIC: Writing | ELEMENT: Communicate

    Writer's block got you down? Not confident in your grammar? Got the email writing chops, but the thought of crafting a video script sends you into a state of panic? These 13 on-demand sessions will give you the inspiration and tactical advice you need to make your writing ludicrously spectacular!

  • The State of Blogging: Post Length and Publishing Frequency Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Content | ELEMENT: Plan

    Bloggers are writing longer posts and spending more time crafting pieces than in years past, according to recent research from Orbit Media.

  • Seven Professional Secrets to Safely Use Humor in Marketing

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Writing | ELEMENT: Create

    Get them laughing and make your marketing more successful. Not sure how? We've got seven techniques to finding humor in almost every situation (including the ones you're not supposed to), and the methods professionals use to "write funny" without resorting to tired clichés and stereotypes.

  • How to Make Money as a Writer [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Management | ELEMENT: None

    Freelance writers have options beyond blogging to make money in their fields. And brands should know what the going rates are and where to match up with qualified writers.

  • How to Use Research to Write High-Converting CTAs and Tailor Your Content

    Article

    CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Create

    Providing useful content to your audience and selling your product or service to them aren't mutually exclusive tasks. These three tips explain how to use customer research to write compelling CTAs that help you make sales.

  • Five Subtle Mistakes That Are Limiting Your Marketing Response Rate

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions | ELEMENT: Communicate

    If your marketing campaigns aren't performing as well as you'd hoped, it may be that they're falling on deaf—or even alienated—ears. Here are five mistakes you need to stop making.

  • Five Ways to Make Your Marketing Copy a Whole Lot More Engaging

    Article

    CONTENT TYPE: Article | TOPIC: Writing | ELEMENT: Communicate

    Writing better copy isn't difficult, but it does take a reset of how you think about marketing copy. Follow these five steps to find your brand's authentic voice and connect with customers.

  • Five Ways to Make Your Marketing Copy a Whole Lot More Engaging

    Article

    CONTENT TYPE: Article | TOPIC: Writing | ELEMENT: Communicate

    Writing better copy isn't difficult, but it does take a reset of how you think about marketing copy. Follow these five steps to find your brand's authentic voice and connect with customers.

  • How Marketers Can Be Effective Business Storytellers (And Why They Should Be)

    Article

    CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Create

    Storytelling is key to successful marketing and advertising, but how can you make your audience really feel the story and be captivated enough to hear more?

  • How to Write Exceptional Case Studies: Five Interview Tips

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Writing | ELEMENT: Create

    An effective case study starts with a great interview. These five tips will help you ask relevant questions and elicit answers that build persuasive case studies.