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  • Most B2B professionals expect their firm's marketing budget will either increase or stay the same in 2025, according to recent research.

  • This infographic looks at nine key steps for developing an effective SEO keyword strategy.

  • This infographic looks at what it takes to run a PR campaign that reaches the right people and benefits the business.

  • Most advertising decision-makers expect privacy laws will impact their ability to deliver personalized digital ads campaigns, according to recent research.

  • B2B buyers say they're most likely to share vendor content that analyzes data related to their specific industry or role, according to recent research.

  • Gen Zers say social media's impact on their mental health is complicated—that the platforms often spark negative emotions while also often improving their mood—according to recent research.

  • What's trending on Salesforce's AppExchange app marketplace this year? To find out, researchers analyzed a host of recent data points related to the marketplace

  • Spotify has achieved double-digital growth in its ad business over the past six quarters, according to recent research.

  • Nearly half (46%) of small business owners and marketers say they've had to cut back on expenses this year to mitigate the impact of inflation, according to recent research from Constant Contact and Ascend2.

  • Apple, Amazon, and TikTok are the major brands that customers in the United States say they feel the most loyalty towards in 2024, according to recent research.

  • Would you like to boost the effectiveness of your social media marketing while also increasing employee satisfaction and attracting more talent? If so, you may want to consider an employee advocacy program.

  • Which elements in direct mail pieces are most likely to spur people to take action? What types of images in direct mailings do people find most appealing?

  • What makes B2B ads effective on LinkedIn? To find out, researchers ran a series of experiments in which LinkedIn ads from B2B brands were shown to 1,773 business decision-makers.

  • With the right framing—crafting a story with a message in mind—you can change narratives, highlight key themes, and build a strong brand image.

  • This infographic explores how to conduct a search engine optimization competitor analysis so you can gain a true understanding of your competitive landscape.

  • A lack of education and training around artificial intelligence is the biggest barrier to AI adoption by marketing departments, according to recent research.

  • Security and governance are the biggest obstacles businesses face when trying to integrate data from various sources, according to recent research.

  • This infographic examines how iconic brand logos have changed over the past 100 years, with some undergoing radical transformations and others merely getting tweaked a bit.

  • This infographic provides recommendations for AI solutions to explore across a wide range of different areas, including content creation, design, sales, and email marketing.

  • Which marketing channels and tactics are driving the best results for small businesses in 2024? To find out, researchers conducted a survey among 400 small business owners and small business marketing managers in the United States.