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CONTENT TYPE: Infographic | TOPIC: Public Relations

This infographic looks at what it takes to run a PR campaign that reaches the right people and benefits the business.

CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

Most advertising decision-makers expect privacy laws will impact their ability to deliver personalized digital ads campaigns, according to recent research.

CONTENT TYPE: Chart | TOPIC: Marketing Content

B2B buyers say they're most likely to share vendor content that analyzes data related to their specific industry or role, according to recent research.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

Gen Zers say social media's impact on their mental health is complicated—that the platforms often spark negative emotions while also often improving their mood—according to recent research.

CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

What's trending on Salesforce's AppExchange app marketplace this year? To find out, researchers analyzed a host of recent data points related to the marketplace

CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

Spotify has achieved double-digital growth in its ad business over the past six quarters, according to recent research.

CONTENT TYPE: Chart | TOPIC: Marketing Management

Nearly half (46%) of small business owners and marketers say they've had to cut back on expenses this year to mitigate the impact of inflation, according to recent research from Constant Contact and Ascend2.

CONTENT TYPE: Infographic | TOPIC: Branding

Apple, Amazon, and TikTok are the major brands that customers in the United States say they feel the most loyalty towards in 2024, according to recent research.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

Would you like to boost the effectiveness of your social media marketing while also increasing employee satisfaction and attracting more talent? If so, you may want to consider an employee advocacy program.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Which elements in direct mail pieces are most likely to spur people to take action? What types of images in direct mailings do people find most appealing?

CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

What makes B2B ads effective on LinkedIn? To find out, researchers ran a series of experiments in which LinkedIn ads from B2B brands were shown to 1,773 business decision-makers.

CONTENT TYPE: Infographic | TOPIC: Public Relations

With the right framing—crafting a story with a message in mind—you can change narratives, highlight key themes, and build a strong brand image.

CONTENT TYPE: Infographic | TOPIC: SEO

This infographic explores how to conduct a search engine optimization competitor analysis so you can gain a true understanding of your competitive landscape.

CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

A lack of education and training around artificial intelligence is the biggest barrier to AI adoption by marketing departments, according to recent research.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Security and governance are the biggest obstacles businesses face when trying to integrate data from various sources, according to recent research.

CONTENT TYPE: Infographic | TOPIC: Branding

This infographic examines how iconic brand logos have changed over the past 100 years, with some undergoing radical transformations and others merely getting tweaked a bit.

CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

This infographic provides recommendations for AI solutions to explore across a wide range of different areas, including content creation, design, sales, and email marketing.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Which marketing channels and tactics are driving the best results for small businesses in 2024? To find out, researchers conducted a survey among 400 small business owners and small business marketing managers in the United States.

CONTENT TYPE: Chart | TOPIC: Marketing Content

What motivates B2B technology firms to create new pieces of content? Do these motivations vary by business type and size? To find out, researchers surveyed 450 marketing executives who work for B2B or B2B-B2C hybrid technology companies.

CONTENT TYPE: Infographic | TOPIC: Career Development

This infographic looks at what workers think the less appealing parts of startup culture are, why people say they'd never work for a startup, and how people feel about startups' prospects for success in 2024.