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CONTENT TYPE: Chart | TOPIC: Communications
Which tasks do PR and communications teams excel at? Which tasks are they struggling with most? To find out, researchers conducted a survey among 427 senior-level PR and comms professionals globally.
CONTENT TYPE: Infographic | TOPIC: Social Media Marketing
This infographic looks at what makes an influencer "micro" versus "nano" and how businesses can harness the power of each of those influencer types.
CONTENT TYPE: Infographic | TOPIC: Branding
Tech giants Apple, Microsoft, Google, and Amazon are the world's most valuable brands in 2024, according to Brand Finance's annual ranking.
CONTENT TYPE: Chart | TOPIC: Marketing Management
What grade do chief executive officers give chief marketing officers? Do CEOs think CMOs are bold or bureaucratic? To find out, researchers surveyed 150 CEOs at US companies that have 100+ employees.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
What goals do printed materials help businesses accomplish? What are the biggest issues businesses face when incorporating print into their marketing strategies? For answers, researchers surveyed 441 marketing and sales decision-makers.
CONTENT TYPE: Infographic | TOPIC: Career Development
This infographic covers some roles—such as UX designer—that have steadily become more popular as marketing has become more digital, as well as some that remain fairly niche, such as sensory brander.
Which professional sports teams globally are the most successful on social media platforms? To find out, researchers looked at the follower counts and engagement rates (ERs) for major organizations on Instagram, Facebook, and TikTok.
CONTENT TYPE: Chart | TOPIC: Career Development
What do Americans really regret saying at work and in their personal lives? Which phrases in general are the most triggering or calming? To find out, researchers surveyed 996 people in the United States age 18 and older.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions
Most marketers who work for B2B technology firms expect their marketing spend to increase this year, according to recent research.
This infographic covers key questions to ask when getting started on a LinkedIn strategy, core elements to include, the main things you should be doing regularly on the platform, and advanced approaches to consider.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
What are B2B marketers' pipeline growth goals for 2024? How are they planning on meeting these goals?
Most marketing agencies expect business to be better in 2024 than in 2023, according to recent research.
CONTENT TYPE: Chart | TOPIC: Artificial Intelligence
Do marketers tell stakeholders when they use artificial intelligence tools to create content? How often are marketers using AI to create content?
CONTENT TYPE: Infographic | TOPIC: SEO
Text relevance is the factor that correlates most strongly with a webpage's ranking well in Google search, according to a recent analysis.
CONTENT TYPE: Infographic | TOPIC: Marketing Content
Evergreen content is essential for maintaining steady engagement and connecting with audiences over long periods of time. So, what makes it so powerful? And how can you create it? This infographic covers what marketers need to know.
CONTENT TYPE: Chart | TOPIC: Martech
B2B leaders say the most common reasons sales technologies don't meet their expectations are because of internal organizational issues rather than issues with the solutions themselves, according to recent research.
Is artificial intelligence more creative than marketers when developing content? Does AI-generated content tend to be of higher or lower quality compared with human-created content?
Connecting your brand voice to a specific person, or type of person, can help creative teams better understand what type of voice you're aiming for. So, whom should you use as your inspiration? Here are 100 examples—from Sponge Bob to Nelson Mandela.
Who made the most money from their social media content last year? Researchers looked at the follower counts of popular creators and estimated their 2023 earnings. Here are the results.
Social media is the advertising channel marketers are most likely to increase spend on in 2024, and print is the channel marketers are most likely to decrease spend on, according to recent research.
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