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  • Do people tend to smile or not smile in their LinkedIn profile photos? Is attire usually formal, business casual, or casual? How do profile photos differ among industries and by gender?

  • From reducing your costs to improving your customers' privacy, blockchain technology can seem like the perfect solution for e-commerce businesses. If you're not sure how it works exactly, read on to learn what blockchain is and how it can help your brand.

  • The content qualities of the pages that rank well on Google search tend to differ significantly among topic areas, according to recent research from Searchmetrics.

  • From search-friendliness to livestreaming, the way audiences find and view videos is changing. Are you keeping up? Check out these 10 ways to make your videos stand out and keep people watching.

  • B2B buyers say not having enough information was the top factor that slowed their last purchase, according to recent research from Showpad.

  • Marketers can drive more conversions by tapping into consumers' most basic and instinctual decision-making tools. Learn what happens in the human brain that helps—and hinders—the purchase process.

  • Black Friday email messages with free shipping offers had the highest average conversion rate last year, and Cyber Monday messages with percent-off offers had the highest average conversion rate, according to recent research from Yes Marketing.

  • Thanksgiving is coming up quickly, but marketers still have time to release campaigns related to the big day. In fact, consumers are only just starting to shop for the holiday. Read on for tips on how to drive purchases in these last few important weeks.

  • Nike, Apple, and Amazon are the favorite brands of Millennials in the United States, according to recent research from Moosylvania.

  • Cross-functional teams help a business run more effectively, but it's easy for cross-function to become disfunction. Here are traps to avoid and tips to follow to help your teams work well together.