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MarketingProfs Store: Metrics & ROI

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How Call Tracking Can Grow Your Business

Download this guide to learn how to use call tracking to to measure the effectiveness of different marketing campaigns.
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Who Owns the Content Experience?

Download this guide to learn how to create more effective ways for prospects to experience your content.
MarketingProfs Article

What is the "Biggest Bang For Your Marketing Buck" These Days?

If you're a startup, don't waste millions on an ad on the SuperBowl telecast; it's old news now that will get you a squeak, not a bang for your buck. You'll get the bang with ... more
MarketingProfs Article

How to Calculate What Your Customers are Really Worth

How do you determine the value of a customer? Here's the calculations, and we'll point you to a caculator that will do it for you.
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