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What is the "Biggest Bang For Your Marketing Buck" These Days?

If you're a startup, don't waste millions on an ad on the SuperBowl telecast; it's old news now that will get you a squeak, not a bang for your buck. You'll get the bang with ... more
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How to Calculate What Your Customers are Really Worth

How do you determine the value of a customer? Here's the calculations, and we'll point you to a caculator that will do it for you.
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