Limited Time Offer: Save 40% on PRO with code GOPRO2018 »

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
MarketingProfs Article

Add to Cart
Want all the products
in our store for less, or even FREE?

Try PRO Membership Today
Regular: $2.95
PRO Member: FREE

Divide and Conquer: A Case Study of Profitable Market Segmentation

There is no end in sight to the continual evolution of technology-related products and services. Hardware/software upgrades and new releases—more frequently than not accompanied by price changes—present an ongoing challenge to marketers: as the features and benefits of products evolve, so do their target audiences.

Market segmentations that provided an actionable way to "divide and conquer" the marketplace must be frequently revisited to ensure their relevance.

Market analysis and segmentation profiles assist in identifying the universe of prospects, providing the insight necessary to reach them efficiently. Marketing resources can be effectively deployed by matching investments to the segments holding greatest promise.

Segmentation models enable a business to gain an understanding of the geographic and demographic attributes of their target markets, allowing them to implement strategic sales and marketing initiatives.

Purchase today to read the full how-to article ...

Get this article for FREE with PRO Membership

This is just one of over 4000 marketing downloads, templates, guides, research reports, surveys, case studies and how-to articles INCLUDED with PRO Membership. Sign up today

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!