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MarketingProfs Store: Research

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Build a Mighty Email List With Attractive Lead Magnets

Download this new guide to learn how to use lead magnets to capture email addresses from website visitors.
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Level Up Your Attendee Engagement

Download this guide to learn how to engage attendees before, during, and after an event.
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The Definitive Guide to Selecting a Mobile Event App

Download this guide for the most important features to require and questions to ask when looking for a mobile event app.
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A Step-By-Step Guide to Marketing Automation Success

Download this new guide to learn what to do to effectively plan, prepare, implement, assess, and improve your marketing automation program for optimal results.
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Getting Started With Digital Asset Management

Download this guide to determine if your business is ready for a a central media library.
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The Marketer's Big Book of Call Tracking Success Stories

Download this guide for inspiration from how 25 companies have successfully used call tracking to prove marketing ROI.
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The Modern Market for Market Research

Market research is no longer a tactic isolated to the largest corporations with the biggest budgets. The data in this report reveals a clear disconnect between businesses' appetite for customer information and the budget and execution they use to acquire it. This report explores that further and dives into several other interesting revelations.
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What Works in 2011: Content Marketing

Nearly 90% of marketers across all industries use it to grow their businesses, big and small. But what works today? Find the answers in original research by MarketingProfs and Junta42 (2010), What Works in 2011: Content Marketing, covering the most common goals of content marketing programs and how businesses measure results.
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What Works in 2011: B2B Marketing

With more budget constraints than ever, resources must go to strategies and tactics that deliver results. Which ones do? Our must-read What Works in 2011: B2B Marketing features original research and insights (based on January 2010 data) into which tactics work best and which just fall flat.
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Research Spotlight: Twitter

A successful Twitter program requires extensive research on whether your audience is there, what everyone is interested in, and what they're doing. Download Research Spotlight: Twitter now to access 70 pages of Twitter research from 30 unique sources (reflects 2009 - 2010 data).
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Research Spotlight: Facebook

Research Spotlight: Facebook helps you focus on the most popular social network today. Get the research insights you need to create successful Facebook campaigns. Reflects 2008-2010 data.
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