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Some 54% of marketing and sales professionals at enterprise companies say quality content creation is one of the most effective search engine optimization tactics they employ, according to a recent report from Conductor and Ascend2.

Frequent website updating is also considered important to SEO success, with 50% of respondents saying it is one of the most effective tactics they use.

Other frequently cited SEO tactics include keyword research/management (46% rate it as one of the most effective tactics), social media integration (28%), local search optimization (28%), frequent blogging (17%), and link-building (13%).

Just 2% of enterprise professionals say mobile optimization tactics are currently highly effective.

Below, additional key findings from the report, which was based on data from a survey of 45 professionals at companies with 1,000 or more employees (both B2B and B2C).

Most Difficult SEO Tactics

  • 41% of respondents say link building is one of the most difficult SEO tactics to execute.
  • 39% say keyword research/management is one of the most difficult to execute.


Obstacles to Success

  • 57% of respondents say one of their biggest SEO challenges is limited in-house skills.
  • 43% say limited budgets are a major obstacle.

Most Useful Metrics

  • 54% of respondents say search rankings by keyword is one of the most useful metrics for tracking SEO success.
  • 50% say traffic/visits by keyword is a useful metric.

About the research: The report was based on data from a survey of 45 professionals at companies with 1,000 or more employees (B2B and B2C).

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji