Please accept all cookies to ensure proper website functionality. Set my cookie preferences

Some 54% of marketing and sales professionals at enterprise companies say quality content creation is one of the most effective search engine optimization tactics they employ, according to a recent report from Conductor and Ascend2.

Frequent website updating is also considered important to SEO success, with 50% of respondents saying it is one of the most effective tactics they use.

Other frequently cited SEO tactics include keyword research/management (46% rate it as one of the most effective tactics), social media integration (28%), local search optimization (28%), frequent blogging (17%), and link-building (13%).

Just 2% of enterprise professionals say mobile optimization tactics are currently highly effective.

Below, additional key findings from the report, which was based on data from a survey of 45 professionals at companies with 1,000 or more employees (both B2B and B2C).

Most Difficult SEO Tactics

  • 41% of respondents say link building is one of the most difficult SEO tactics to execute.
  • 39% say keyword research/management is one of the most difficult to execute.

 

Obstacles to Success

  • 57% of respondents say one of their biggest SEO challenges is limited in-house skills.
  • 43% say limited budgets are a major obstacle.

Most Useful Metrics

  • 54% of respondents say search rankings by keyword is one of the most useful metrics for tracking SEO success.
  • 50% say traffic/visits by keyword is a useful metric.

About the research: The report was based on data from a survey of 45 professionals at companies with 1,000 or more employees (B2B and B2C).

Sign up for free to read the full article. Continue reading "Enterprise SEO Benchmarks: Top Tactics, Challenges, and Metrics" ... Read the full article

Subscribe today...it's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.


ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji