Question

Topic: E-Marketing

What Is The Cost Per High Quality Internet Lead?

Posted by Anonymous on 1/24/2004 at 7:48 PM ET 50 Points
I am sure this question is "internet marketing for dummies": A friend and I have developed a start up idea that we think will attract advertising businesses and highly qualified consumer leads. We want to build a revenue model and then put together the technical infrastructure. On average (and I realize there is going to be a huge standard deviation), what do businesses pay for a highly qualified lead, assuming that average purchases are, say, (1) $100; ($200); ($500)?
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RESPONSES

  • Posted by Blaine Wilkerson on 1/24/2004 at 8:16 PM Accepted
    On this issue, I don''t go my industry metrics since it is so variable.

    Personally, I would offer 3%-10% for any qualified lead to my site.

    Your idea has intrigued me. I wish to know more! Perhaps I can be your first customer??!!!

    Shoot me an email: jett_enterprises@cox.net

    Thanks!
  • Posted by ReadCopy on 1/26/2004 at 7:08 AM Accepted
    I guess ultimately your model needs to show, potential profitable revenue per customer/solution etc.

    Then a small basic percentage <5% on any sales to that lead, but consider a stepped commission, so if whoever has qualified the lead has good a really good job on selling you they get a better reward.

    Just keep an eye on customer PROFITABILITY and give percentages based on that.

    Good Luck
  • Posted by Blaine Wilkerson on 1/30/2004 at 12:58 PM Member
    Try this link:

    https://searchengineformarketers.com/

    Click on Email Marketing.

    There are over 19 different sites that may help you.

    Good luck!
  • Posted by ReadCopy on 2/18/2004 at 4:09 AM Member
    Just saw this, not sure if its of any use to you:

    https://www.webstat.com/affiliate/signup.php
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